Roos Houwer
Manager Marketing & eCommerce at BBP Media- Claim this Profile
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Dutch Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Daniel Boyle
Roos was a fantastic Marketing Director at Terrapinn. I worked with her directly over many events and she is very hard working, dynamic and always stayed calm in the eye of the storm. Her work ethic combined with her ability to develop and deliver an effective marketing strategy has helped grow our events and we continue to benefit from the fantastic work she has done over the years. In particular she has helped develop our community and keep us engaged with our delegates, which was especially important throughout the worst months of the pandemic when we were unable to run physical events. She personally developed our blog strategy and gained ROI for a lot of our sponsors. I would highly recommend her services.
Riette de Jager
Roos is an incredible manager and mentor. Under her leadership, the team and the events that we worked on grew and exceeded targets and expectations. She always had time to help and guide and believed in her team. It was this trust in her training and approach that enabled us each in turn to feel empowered in our work and roles. Roos is thoughtful, hardworking and an excellent role model both professionally and personally. I will always be grateful for the role Roos played personally in my career and will miss our Friday trainings, walking to her desk with a question and learning from her.
Daniel Boyle
Roos was a fantastic Marketing Director at Terrapinn. I worked with her directly over many events and she is very hard working, dynamic and always stayed calm in the eye of the storm. Her work ethic combined with her ability to develop and deliver an effective marketing strategy has helped grow our events and we continue to benefit from the fantastic work she has done over the years. In particular she has helped develop our community and keep us engaged with our delegates, which was especially important throughout the worst months of the pandemic when we were unable to run physical events. She personally developed our blog strategy and gained ROI for a lot of our sponsors. I would highly recommend her services.
Riette de Jager
Roos is an incredible manager and mentor. Under her leadership, the team and the events that we worked on grew and exceeded targets and expectations. She always had time to help and guide and believed in her team. It was this trust in her training and approach that enabled us each in turn to feel empowered in our work and roles. Roos is thoughtful, hardworking and an excellent role model both professionally and personally. I will always be grateful for the role Roos played personally in my career and will miss our Friday trainings, walking to her desk with a question and learning from her.
Daniel Boyle
Roos was a fantastic Marketing Director at Terrapinn. I worked with her directly over many events and she is very hard working, dynamic and always stayed calm in the eye of the storm. Her work ethic combined with her ability to develop and deliver an effective marketing strategy has helped grow our events and we continue to benefit from the fantastic work she has done over the years. In particular she has helped develop our community and keep us engaged with our delegates, which was especially important throughout the worst months of the pandemic when we were unable to run physical events. She personally developed our blog strategy and gained ROI for a lot of our sponsors. I would highly recommend her services.
Riette de Jager
Roos is an incredible manager and mentor. Under her leadership, the team and the events that we worked on grew and exceeded targets and expectations. She always had time to help and guide and believed in her team. It was this trust in her training and approach that enabled us each in turn to feel empowered in our work and roles. Roos is thoughtful, hardworking and an excellent role model both professionally and personally. I will always be grateful for the role Roos played personally in my career and will miss our Friday trainings, walking to her desk with a question and learning from her.
Daniel Boyle
Roos was a fantastic Marketing Director at Terrapinn. I worked with her directly over many events and she is very hard working, dynamic and always stayed calm in the eye of the storm. Her work ethic combined with her ability to develop and deliver an effective marketing strategy has helped grow our events and we continue to benefit from the fantastic work she has done over the years. In particular she has helped develop our community and keep us engaged with our delegates, which was especially important throughout the worst months of the pandemic when we were unable to run physical events. She personally developed our blog strategy and gained ROI for a lot of our sponsors. I would highly recommend her services.
Riette de Jager
Roos is an incredible manager and mentor. Under her leadership, the team and the events that we worked on grew and exceeded targets and expectations. She always had time to help and guide and believed in her team. It was this trust in her training and approach that enabled us each in turn to feel empowered in our work and roles. Roos is thoughtful, hardworking and an excellent role model both professionally and personally. I will always be grateful for the role Roos played personally in my career and will miss our Friday trainings, walking to her desk with a question and learning from her.
Credentials
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Advanced Google Analytics
GoogleFeb, 2021- Nov, 2024 -
Google Analytics for Beginners
GoogleJan, 2021- Nov, 2024 -
Fundamentals of Digital Marketing
GoogleDec, 2020- Nov, 2024
Experience
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BBP Media
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Netherlands
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Book and Periodical Publishing
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1 - 100 Employee
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Manager Marketing & eCommerce
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Mar 2022 - Present
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FRITSY
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Netherlands
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Retail
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1 - 100 Employee
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Co-Founder
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Mar 2018 - Present
FRITSY is an design studio for postcards, invitations and posters with colourful designs painted in watercolour. FRITSY is an design studio for postcards, invitations and posters with colourful designs painted in watercolour.
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Tio Business School
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Netherlands
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Higher Education
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100 - 200 Employee
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Lecturer Digital Marketing & eCommerce
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Aug 2021 - Aug 2022
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Terrapinn
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United Kingdom
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Media Production
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300 - 400 Employee
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Marketing Director
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Mar 2018 - Nov 2021
Leading the UK marketing team responsible for delivering international, industry leading events in the Transport, Life Science, Finance and Technology sectors. Key functions include recruitment and development, budgeting, project management, digital marketing, and database development.
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Marketing Manager
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Jun 2017 - Feb 2018
• Developing marketing strategies for 8 market-leading events in telecoms, including the World Communication Awards and Asia Communication Awards• Managing the promotion of Total Telecom’s new website • Digital marketing including Google Remarketing, Facebook advertising, and LinkedIn advertising • Producing e-books, whitepapers and other content • Developing communication strategies across multiple channels• Working closely with media partners, sponsors and advertisers to increase brand awareness and drive leads• Overseeing data research projects Show less
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Worldwide Business Research
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United Kingdom
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Events Services
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1 - 100 Employee
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Marketing Manager
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Aug 2016 - Jun 2017
• Developing marketing strategies for 11 international conferences within eCommerce, finance, and procurement • Overseeing the production of benchmarking reports, from setting up questions, to interpreting the data, and designing the report• Generating and producing content such as speaker interviews, papers, and website articles • Email copywriting, broadcasting and analysing of results using Oracle software (Eloqua) • Identifying key influencers and media outlets in the market and negotiating partnerships • Developing social media strategies, including paid advertising• Data analysis to measure ROI of campaigns and reporting of findings to internal stakeholders • Managing one direct report on some events, depending on size and scope Show less
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Marketing Executive
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Jan 2015 - Jul 2016
• Implementation of marketing campaigns, i.e.: production of marketing materials, website updates, content generation• Producing sales collateral for both guests and sponsorship sales teams; preparing briefs for designers • Setting up HTML email newsletters, using Oracle software (Eloqua)• Liaising with a range of stakeholders including press, suppliers, and partners
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University of Amsterdam
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Netherlands
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Research Services
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700 & Above Employee
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Research Assistant at Ascor
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Apr 2013 - Jun 2014
Assisting a research project on the influence of corporate public relations on Dutch newspapers. The report of the study can be found here: http://ditwordthetnieuws.blogspot.nl Assisting a research project on the influence of corporate public relations on Dutch newspapers. The report of the study can be found here: http://ditwordthetnieuws.blogspot.nl
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SWOCC
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Netherlands
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Advertising Services
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1 - 100 Employee
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Research Assistant
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May 2013 - Dec 2013
Assisting a research project on the critical factors for successful brand management within top Dutch companies, as well as organising a debate on the future of branding. Assisting a research project on the critical factors for successful brand management within top Dutch companies, as well as organising a debate on the future of branding.
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Creative Venue
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Netherlands
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media Intern
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Jan 2012 - Apr 2012
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Education
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2012 - 2014
University of Amsterdam
Master of Science (M.Sc.), Research Master - Corporate Communication -
2009 - 2012
University of Amsterdam
Bachelor of Science (B.Sc.), Communication -
2011 - 2012
Københavns Universitet / University of Copenhagen
Minor, Film and media -
2009 - 2012
University of Amsterdam
Hounoursprogram, Interdisciplinairy -
2002 - 2008
Keizer Karel College
Gymnasium
Community
