Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Senior Sales Intelligence Analyst

  • Dec 2021 - Present



TikTok

• United States
• Entertainment Providers
• 700 & Above Employee

• Monetization Strategy

  • Apr 2021 - Dec 2021



LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Sales Intelligence Analyst

  • Mar 2020 - Apr 2021



Samba TV

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Data Analyst

  • Mar 2018 - Nov 2019

  Worked with big data to analyze and interpret cross-platform viewership to provide clients an insight into their current marketing strategy and customer engagement. Strong use of Python, SQL and Pyspark to create client reports, deep data dives for Data science projects and to carry out ad-hoc client analysis. Also gained a lot of familiarity with statistical tools such as NumPy, SciPy, matplotlib and scikit-learn. Strongly involved in the implementation of a pipeline which created 30 + accurate and privacy compliant client reports end to end. Helped to maintained these pipelines, updating logic to fit ad-hoc client requests and keeping up to date with internal architectural changes. Show less



Decifer Analytics/ VCA Inc.

• Sacramento, California Area

• Business Analyst

  • Aug 2017 - Jan 2018

  Working here as a Data Analyst focusing on one of the projects with one of nation’s largest pet healthcare organization. Responsibilities -Heavy use of SQL to analyze data to create reporting requirements and establishing baseline for testing the ETL -Created visually impactful dashboards In Excel and Tableau for data reporting. Able to transform raw data into meaningful, actionable information and present this coherently to senior employees -Defined and determined Key Performance Indicators (KPIs) -Created SQL scripts to compare data from source to target Show less



Hiscox

• Bermuda
• Insurance
• 700 & Above Employee

• Pricing Analyst

  • Sep 2016 - Jul 2017

  Worked for a Bermuda-incorporated insurance provider, an underwriter at Lloyd’s of London. The company specialises in niche areas of the market. Role involved using analytical and statistical techniques to price large accounts, estimate the likelihood of future claims and valuate reserves for the business. Responsibilities -Collected, cleansed and provided analyses of structured and unstructured data using actuarial judgement. Analysis was used to price insurance accounts and ultimately drive the decision to renew/sign new insurance contracts. -Created Profit and Loss reports on excel, which include cost modelling and frequency vs. severity modelling for one line of business in the company. Model automatically prices potential insurance accounts, determining contract length and driving business decisions. -Generated annual business planning submissions by evaluating and modelling market data to create forecasts for upcoming business year. Show less



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Continuous Improvement Engineer

  • Jul 2014 - Jul 2015

  A global, confectionary, food and beverage company. It consists of the global snack and food brands of the former Kraft Foods Inc. Worked as a continuous improvement engineer in Mondelez’s coffee division, which produced and packaged instant coffee. Responsibilities: -Building an extensive excel model to calculate the global efficiency of a specific process line in the plant, from procurement of raw materials to the finished product -Assessing the weekly efficiency within this process line and quantifying monetary losses -Identifying areas of improvement and carrying out a cost analysis to see whether investing in these areas had a short enough payback time to be profitable for the company -Data exploration, exploitation and analysis -Project management - lead my own project as part of gaining lean six sigma green belt qualification. This involved finding losses in the plant, quantifying them and finding ways to reduce them to save cost -System modelling - to simulate physical changes needed to bring an optimal solution, demonstrating my technical engineering skills -Performing periodic trials - carried out many trials, analysing the results effectively and conveying them concisely to senior team members. This was where I was able to demonstrate my problem solving, team working, data analysis and engineering skills Key Achievements: -Successfully lead a long term project from the start to completion which resulted in annual savings of $275,000 -Successfully completed ‘Six sigma green belt’ training, providing comprehensive process management and data analytical skills -Devised a complex model calculating weekly global efficiency and broke it down to provide further information. Senior members found this data to be insightful and currently use it weekly. -Acted as an instrumental member of student charity at Mondelez, leading fundraising events and contributing in all other fundraisers, generating around £5,000 over the year. Show less



Proctor and Gamble

• Egham, England

• Research and Development Engineer

  • Jun 2010 - Jun 2010

  Gained experience learning end to end business processes. In depth understanding of large scale operation and how all departments work together, keeping in mind all company values, to work towards one aim. Responsibilities: -Worked under a chartered chemical engineer in the research and development department for making toothpastes at lab scale and testing them in pilot plants. Observed how operations ran in pilot plants -Assisted chemists who tested different toothpaste recipes to analyse the effect on the end product and ensure it fit the brief -Role also involved heavy quality testing in laboratories ensuring that the final product is fit for purpose and as per the specifications Show less