Experience

Blue Gorilla Digital

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • May 2014 - Present

  Blue Gorilla Digital is a digital marketing agency specializing in filling digital needs for companies and auto dealerships who are missing a piece of the digital puzzle. We have in-house digital media capabilities that include OTT/Connected TV, Video PreRoll, GeoFencing, Conquest Email, Retargeting and Hyper-Targeted Digital Display. We also provide white label services for advertising agencies and vendors in the automotive space. Our clients include the #1 Honda dealer in DC, the #1 Honda dealer in Virginia, the #1 Lexus dealer in the Eastern Zone, and the #1 Volume Acura Dealer in the World for 19 years running. Our experience also ranges from Automotive to Crypto and to financial services. Show less



JVS Marketing LLC

• Jupiter, Florida

• President

  • Jan 2006 - Present

  JVS is a Full Service Advertising Agency, creating television, radio, print, digital, internet and social media campaigns for retail businesses and automotive dealerships throughout the U.S. JVS is a Full Service Advertising Agency, creating television, radio, print, digital, internet and social media campaigns for retail businesses and automotive dealerships throughout the U.S.



Blue Gorilla Mail

• Jupiter, FL

• President

  • 2011 - Present

  Intelligent Direct Mail using a combination of traditional mail, full variable mail, enhanced list capabilities and advanced digital online and lead capture strategies to consistently outperform the marketplace for our clients. Intelligent Direct Mail using a combination of traditional mail, full variable mail, enhanced list capabilities and advanced digital online and lead capture strategies to consistently outperform the marketplace for our clients.



AutoDealer Newsletters

• Jupiter, Florida

• President

  • 2006 - Apr 2022

  A marketing agency focusing on customer retention for sales and fixed operations in retail automotive dealerships from Florida to Hawaii. Our primary focus is the creation of unique, totally custom sales and service newsletters (print & online versions) that are mailed bi-monthly or quarterly to a dealership's established customer database (R&R/ADP), with the goal of maintaining lifelong relationships with the customer and driving them back to the dealership via the sales, service and parts departments. FACT: Over 50% of New Car Buyers will buy their next new vehicle from a DIFFERENT manufacturer. Our goal is to prevent customer erosion and win back former sales customers through the service department. Operations include. - Database Mining, Cleansing and Management - Copywriting & Creative Development - Email Marketing - Direct Mail Solutions - Television & Radio Production - Custom Jingle Production - Service Department Marketing Show less



Direct Link Marketing

• United States
• Sporting Goods

• Director of Sales & Marketing

  • 2003 - 2006

  Direct Link Marketing is the company behind the formation of the Intelligent Communication Network ("ICN") ... an integrated system of retail advertising displays in major sporting goods chains nationwide. ICN's revolutionary content delivery technology distributes full-motion video advertising messages to specific departments within targeted retail store locations. ICN is the first provider to bring this "narrowcast" media delivery system to the forefront in retail environments, providing vendors/suppliers with a dynamic advertising medium that would influence the shopper's mindset at the time of purchase. ICN Digital Signage Network was deployed in major national retail sporting goods chains, including Bass Pro Shops, Cabela's, Galyan's and Turner's Outdoorsman. Ron wrote & produced over 300 in-store TV commercials for vendors including: Coleman (Coolers,Tents), Danner Boots, Lacrosse Boots, Hobie Cat, Gerber Knives, Shakespeare Fishing, Sperry, Realtree Outdoors & Carrhartt. Show less



RTS Media & Marketing

• President

  • 1995 - 2002

  Automotive Advertising and Media agency. BUDGET CAR SALES: Group Account Director & Group Media Director for all "corporate owned" Budget Car Sales retail operations nationwide. 1-800 BAR NONE: Developed and implemented strategic, direct response lead-generating media for this special finance industry giant in over 40 cities nationwide, from Miami to Los Angeles. - NEW & USED CAR DEALERSHIPS: Handled all facets of planning and production for external dealership advertising (TV, Radio, Print, Web), as well as internal marketing strategies and consultation inside dealerships nationwide. Show less



CBS Network Affiliate

• Regional Sales Manager

  • 1985 - 1995

  Regional Sales Manager and Local Sales Manager at WTVX-34 in West Palm Beach, Florida. CBS Affiliate Station - 1985-1988 Independent Station - 1989-1991 UPN (Paramount) & WB(Warner Brothers) - 1992-1995 Regional Sales Manager and Local Sales Manager at WTVX-34 in West Palm Beach, Florida. CBS Affiliate Station - 1985-1988 Independent Station - 1989-1991 UPN (Paramount) & WB(Warner Brothers) - 1992-1995