Ronny Raichura
General Manager at Impressive- Claim this Profile
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Bio
Nikhil Parachure
Working with Ronny was always fun, his attitude to share the knowledge and at the same time being open to new perspectives is very hard to find. The best thing about him is he is never stressed and which in turn rubs off on people around him and helps in delivering even under acute situations.
Isabelle Bale
It's hard to pin down what makes Ronny such a dynamic figure within the industry. Sure, he's a leader, a general, but there are many generals. There is only one Ronny Raichura. Some military leaders lead from the safety of a bunker. Ronny relishes the rush from front line PPC combat.Standing alongside his young charges, rank is no issue when it comes to getting his hands dirty. I've seen Ronny black-eyed and beaten from his commitment to paid search excellence. From late night optimisations in the office, to holding court from a conference stage the next morning, he doesn't quit. Some people have said that Ronny is a maverick, that he plays be his own rules. However they simply don't understand the genius behind the mask. Ronny Raichura may not be the hero paid search deserves, but he's the one it needs. So recruitment consultants from Mumbai to Manhattan will hunt him. Because he can take it. Because he's not their hero. He's the silent guardian of quality score, the watchful protector of your MCC. The dark knight of paid search. This recommendation was sponsored by RonnyRaichura.com
Nikhil Parachure
Working with Ronny was always fun, his attitude to share the knowledge and at the same time being open to new perspectives is very hard to find. The best thing about him is he is never stressed and which in turn rubs off on people around him and helps in delivering even under acute situations.
Isabelle Bale
It's hard to pin down what makes Ronny such a dynamic figure within the industry. Sure, he's a leader, a general, but there are many generals. There is only one Ronny Raichura. Some military leaders lead from the safety of a bunker. Ronny relishes the rush from front line PPC combat.Standing alongside his young charges, rank is no issue when it comes to getting his hands dirty. I've seen Ronny black-eyed and beaten from his commitment to paid search excellence. From late night optimisations in the office, to holding court from a conference stage the next morning, he doesn't quit. Some people have said that Ronny is a maverick, that he plays be his own rules. However they simply don't understand the genius behind the mask. Ronny Raichura may not be the hero paid search deserves, but he's the one it needs. So recruitment consultants from Mumbai to Manhattan will hunt him. Because he can take it. Because he's not their hero. He's the silent guardian of quality score, the watchful protector of your MCC. The dark knight of paid search. This recommendation was sponsored by RonnyRaichura.com
Nikhil Parachure
Working with Ronny was always fun, his attitude to share the knowledge and at the same time being open to new perspectives is very hard to find. The best thing about him is he is never stressed and which in turn rubs off on people around him and helps in delivering even under acute situations.
Isabelle Bale
It's hard to pin down what makes Ronny such a dynamic figure within the industry. Sure, he's a leader, a general, but there are many generals. There is only one Ronny Raichura. Some military leaders lead from the safety of a bunker. Ronny relishes the rush from front line PPC combat.Standing alongside his young charges, rank is no issue when it comes to getting his hands dirty. I've seen Ronny black-eyed and beaten from his commitment to paid search excellence. From late night optimisations in the office, to holding court from a conference stage the next morning, he doesn't quit. Some people have said that Ronny is a maverick, that he plays be his own rules. However they simply don't understand the genius behind the mask. Ronny Raichura may not be the hero paid search deserves, but he's the one it needs. So recruitment consultants from Mumbai to Manhattan will hunt him. Because he can take it. Because he's not their hero. He's the silent guardian of quality score, the watchful protector of your MCC. The dark knight of paid search. This recommendation was sponsored by RonnyRaichura.com
Nikhil Parachure
Working with Ronny was always fun, his attitude to share the knowledge and at the same time being open to new perspectives is very hard to find. The best thing about him is he is never stressed and which in turn rubs off on people around him and helps in delivering even under acute situations.
Isabelle Bale
It's hard to pin down what makes Ronny such a dynamic figure within the industry. Sure, he's a leader, a general, but there are many generals. There is only one Ronny Raichura. Some military leaders lead from the safety of a bunker. Ronny relishes the rush from front line PPC combat.Standing alongside his young charges, rank is no issue when it comes to getting his hands dirty. I've seen Ronny black-eyed and beaten from his commitment to paid search excellence. From late night optimisations in the office, to holding court from a conference stage the next morning, he doesn't quit. Some people have said that Ronny is a maverick, that he plays be his own rules. However they simply don't understand the genius behind the mask. Ronny Raichura may not be the hero paid search deserves, but he's the one it needs. So recruitment consultants from Mumbai to Manhattan will hunt him. Because he can take it. Because he's not their hero. He's the silent guardian of quality score, the watchful protector of your MCC. The dark knight of paid search. This recommendation was sponsored by RonnyRaichura.com
Experience
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Impressive
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Australia
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Advertising Services
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1 - 100 Employee
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General Manager
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Jun 2022 - Present
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Resolution Digital
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Australia
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Advertising Services
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200 - 300 Employee
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Head Of Digital Activation
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Nov 2018 - Jun 2022
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Omnicom Media Group UK
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United Kingdom
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Advertising Services
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700 & Above Employee
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Head of Analytics
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Sep 2017 - Nov 2018
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iProspect
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Advertising Services
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700 & Above Employee
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Director - Data & Analytics
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Jul 2016 - Sep 2017
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VCCP Media
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Digital Performance
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Apr 2014 - Jun 2016
Championing all digital initiatives within the agency including overseeing all digital strategy, new business and operational output. Building relationships with key online suppliers and managing top-level client service,Managing a team and responsible for P&L in the division. Championing all digital initiatives within the agency including overseeing all digital strategy, new business and operational output. Building relationships with key online suppliers and managing top-level client service,Managing a team and responsible for P&L in the division.
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iProspect
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Advertising Services
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700 & Above Employee
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Head of Biddable & Analytics
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Oct 2011 - Apr 2014
Responsible for driving all biddable media strategy including PPC, Paid Social and RTB Display within the agency. Also leading the Web Analytics division from integration to reporting across a number of platforms. Duties include, but not limited to: pitch production and presentation, high-level client servicing and supporting operationally. Responsible for driving all biddable media strategy including PPC, Paid Social and RTB Display within the agency. Also leading the Web Analytics division from integration to reporting across a number of platforms. Duties include, but not limited to: pitch production and presentation, high-level client servicing and supporting operationally.
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Kenshoo
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Advertising Services
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1 - 100 Employee
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Account Director
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Dec 2010 - Oct 2011
Supporting the software's biggest PPC agency network clients including Omnicom Group and Havas Group.Organising and carrying out training on the tool for users at agency clients where required.Assisting clients with PPC strategy and how to use in conjunction with the technology.Increasing usage of the tool, as well as upselling premium features of the toolConducting quarterly and monthly reviews with key stakeholders.Handling clients on trial showing them the high level support on offerManaging one account manager and being responsible for their development.
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Marin Software
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Software Development
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100 - 200 Employee
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Client Services Manager
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Jun 2010 - Dec 2010
Supporting the software's biggest PPC agency clients including Omnicom and VivaKiAnswering to support queries quickly and efficientlyOrganising and carrying out training for users at agency clients where required.Assisting clients with PPC strategy and how to use in conjunction with the technology.Growing client business with Marin. Supporting the software's biggest PPC agency clients including Omnicom and VivaKiAnswering to support queries quickly and efficientlyOrganising and carrying out training for users at agency clients where required.Assisting clients with PPC strategy and how to use in conjunction with the technology.Growing client business with Marin.
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Search Planner/Buyer
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Jul 2008 - Jun 2010
Managing the agency's biggest spending search account among many others.Organising training for new members of the team as well as supporting them myself wherever possible.Managing a team of 4 in terms of providing them a challenging workload and trying to aid their development. Managing the agency's biggest spending search account among many others.Organising training for new members of the team as well as supporting them myself wherever possible.Managing a team of 4 in terms of providing them a challenging workload and trying to aid their development.
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Search Marketing Manager
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Dec 2006 - Jun 2008
Detailed bid and budget management and across the big spending and key accounts in the agency.Preparing reports to client and suggesting future action to take regarding budget and other issues.Managing a search team in terms of workload and taking responsibility for their development. Putting together presentations for client status meetings and presenting.Compiling Test Matrices to analyse the impact of changes in ad copy, landing pages and time of the day. AB testing to test against not only CTR but also conversion.
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Education
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2003 - 2006
Brunel University
B.Sc. (Honours), Economics
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