Experience

Norsan Media

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Corporate Avisor

  • Aug 2022 - Present

• Head of Sales Strategy

  • Jan 2020 - Aug 2022

  In her current position with Norsan Media, Ronnie acts as a strategic advisor for the company’s sales initiatives with the purpose of consistently optimizing commercial performance. She consults with high-level management on sales operations and training strategy as well as overall performance, aligning sales objectives with firm business strategy.

• Director of National Sales

  • May 2008 - Jan 2020

  As Director of National Sales, Ronnie was responsible for leading Norsan Media’s national and corporate sales efforts. She helped create new revenue streams through community partnership initiatives and selling multiplatform marketing campaigns. As the main contact with national rep firms and agencies she developed relationships with and brought results-based campaigns to national advertisers.



Mythic

• United States
• Semiconductor Manufacturing
• 1 - 100 Employee

• Mass Media Director

  • May 2013 - Dec 2014

  As a free lance media resource to Mythic, Ronnie provided mass media strategy, planning and buying expertise to selected clients such as MHI and United Health Care. As a free lance media resource to Mythic, Ronnie provided mass media strategy, planning and buying expertise to selected clients such as MHI and United Health Care.



Media Savvy Marketing, Inc.

• Owner and Consultant

  • 2004 - Dec 2014

  Media Savvy Marketing provides consulting services focused on strategic marketing, media strategy/ buying and cause marketing partnerships. Media Savvy Marketing provides consulting services focused on strategic marketing, media strategy/ buying and cause marketing partnerships.



Red F

• E-Learning Providers

• Media Director for Red F / Rojo Hispanic Marketing

  • Mar 2007 - Apr 2013

  During her role as Rojo/ Red F Media Director, Ronnie managed a national multi-channel Hispanic media roll-out for Wachovia Bank (now Wells Fargo). The campaign combined media with experiential and grass roots components that delivered significant increases in both acquisition and brand acceptance in key markets. Other successful client campaigns managed by Coates include Time Warner Cable Hispanic as well as United Health Care's AmeriChoice campaign. During her role as Rojo/ Red F Media Director, Ronnie managed a national multi-channel Hispanic media roll-out for Wachovia Bank (now Wells Fargo). The campaign combined media with experiential and grass roots components that delivered significant increases in both acquisition and brand acceptance in key markets. Other successful client campaigns managed by Coates include Time Warner Cable Hispanic as well as United Health Care's AmeriChoice campaign.



DIRECTV

• United States
• Entertainment
• 700 & Above Employee

• Media Planner for DirectTV

  • 2003 - 2006

  Ronnie managed a DRTV campaign in 30 markets for Direct4U, a major franchisee for DirectTV, placing a media spend of 6 million annually. Her negotiations delivered below market media rates and significant added value bonus weight. Sales results were tracked daily and exceeded projections year after year. Ronnie managed a DRTV campaign in 30 markets for Direct4U, a major franchisee for DirectTV, placing a media spend of 6 million annually. Her negotiations delivered below market media rates and significant added value bonus weight. Sales results were tracked daily and exceeded projections year after year.



CBS Radio, Infinity Broadcasting, Clear Channel, Cox, Radio One, US Radio

• VP/ Director of Business Development, Independent Consultant

  • 1987 - 2003

  During the span of 16 years, Ronnie functioned in various positions from sales manager to VP business development to NTR sales consultant for various broadcast companies across the country. Some of the key markets in which she worked include: Washington DC., Boston, Philadelphia, San Diego, Dallas, Denver, San Francisco, Cincinnati, Tampa, Houston, Baltimore, Los Angeles, San Francisco , Phoenix and most recently Charlotte. During the span of 16 years, Ronnie functioned in various positions from sales manager to VP business development to NTR sales consultant for various broadcast companies across the country. Some of the key markets in which she worked include: Washington DC., Boston, Philadelphia, San Diego, Dallas, Denver, San Francisco, Cincinnati, Tampa, Houston, Baltimore, Los Angeles, San Francisco , Phoenix and most recently Charlotte.