Ron König
Team Lead Data & Analytics at TWT Interactive GmbH- Claim this Profile
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Deutsch Native or bilingual proficiency
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Englisch Professional working proficiency
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Spanisch Elementary proficiency
Topline Score
Bio
Credentials
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Master of Science Business Administration - New Media Marketing
University of Applied Sciences Darmstadt
Experience
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TWT Interactive GmbH
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Germany
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Internet Publishing
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1 - 100 Employee
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Team Lead Data & Analytics
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May 2021 - Present
• Leitung & strategische Entwicklung sowie Ausrichtung des Bereichs Data & Analytics • Fachliche & disziplinarische Führung & Weiterentwicklung eines D&A Expertenteams • Weiterentwicklung der Organisation als Mitglied des Leadership • Strategische Beratung, Anforderungsaufnahme, Kalkulationen, Lösungsentwicklung & Umsetzungsbegleitung in der datenbasierten Wirksamkeit von D&A-Projekten & zu optimierenden Geschäftsprozessen bei namhaften, internationalen Kunden • Interdisziplinäre Arbeit mit Spezialisten der jeweiligen Gewerke in der Projektkonzeption sowie dauerhaften Erfolgsmessung und Optimierung • Partnermanagement mit den relevanten Technologie Partnern der TWT im Bereich Data & Analytics Show less
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Publicis Sapient
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United States
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Business Consulting and Services
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700 & Above Employee
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Head of Data + Analytics
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Apr 2018 - Jun 2020
due to a corporate merge from DigitasLBi GmbH into Publicis Sapient same tasks & responsibilities as at DigitasLBi GmbH: • management, strategic development & alignment of the Data & Digital Analytics department (D & CH) • professional & disciplinary leadership as well as development of a Data & Digital Analytics expert team • in charge for all ongoing Data & Digital Analytics projects (clients from various industries) • involved responsibility in new- & re-bizz • customer consulting, guidance & communication as Thought Leader Analytics with basic knowledge in media, UX, IT, strategy etc. on decision level • preparation of requirement analysis, strategy development, conception, performance specification, calculation, presentations, etc. in various analytics projects • project & process planning as well as strategic development – if needed with customer and / or team of varied disciplines • project management & coordination as well as operational work / collaboration at various analytics projects (e.g. in areas of strategy, implementation, visualization, reporting, analysing digital / web data out of different data sources (for optimization of multichannel marketing, website & conversionrate), recommendations for action, data activation) • exchange with global analytics teams as well as relevant teams & stakeholders Show less
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Lead Digital Analytics & Data Science
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Oct 2016 - Mar 2018
• management, strategic development & alignment of the Data & Digital Analytics department (D & CH) • professional & disciplinary leadership as well as development of a Data & Digital Analytics expert team • in charge for all ongoing Data & Digital Analytics projects (clients from various industries) • involved responsibility in new- & re-bizz • customer consulting, guidance & communication as Thought Leader Analytics with basic knowledge in media, UX, IT, strategy etc. on decision level • preparation of requirement analysis, strategy development, conception, performance specification, calculation, presentations, etc. in various analytics projects • project & process planning as well as strategic development – if needed with customer and / or team of varied disciplines • project management & coordination as well as operational work / collaboration at various analytics projects (e.g. in areas of strategy, implementation, visualization, reporting, analysing digital / web data out of different data sources (for optimization of multichannel marketing, website & conversionrate), recommendations for action, data activation) • exchange with global analytics teams as well as relevant teams & stakeholders Show less
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Freelancer
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Software Development
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1 - 100 Employee
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Digital Analytics Consultant
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Jun 2016 - Sep 2016
• consulting & optimization of digital analytics processes & conversionrate (data strategy, KPI concepts, tracking concepts, dashboarding, data analysis and interpretation in a web analytics tool, recommendations for action, analysis of A/B Tests) • consulting & support on the implementation of web analytics, visualization & testing tools • consulting & optimization of digital analytics processes & conversionrate (data strategy, KPI concepts, tracking concepts, dashboarding, data analysis and interpretation in a web analytics tool, recommendations for action, analysis of A/B Tests) • consulting & support on the implementation of web analytics, visualization & testing tools
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Web Tracking Expert / Web Analyst (Senior)
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Aug 2014 - May 2016
• in charge of web tracking & web analysis • conception, implementation, optimization tracking & tools • conception, improvement of reportings & web analysis • deep dive analysis & interpretation of web data & user behavior out of different datasources • creating dedicated hypothesis to trigger A/B tests • analysis A/B & multivariate testing • conception & realization of optimization user experience & conversionrate • controlling & execution of reporting requirements • consulting of different departments e.g. creating / interpretation web analysis. Show less
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Tchibo
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Germany
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Retail
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700 & Above Employee
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Direct Business Platform Analytics - Shopperformance - Web Analyst
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Jul 2013 - Jun 2014
• setting up tracking, regular reportings & webanalysis incl. conception, • analytics consulting of different projects & departments • deep dive analysis & consulting of different projects & departments • setup and optimization of a webanalytics culture for website optimization • project: „DataDrivenMarketing“ (combination of different data sources) • projectowner: „Optimization of personalized product recommendations & individualized websites through recommender systems at Tchibo e-commerce“ Show less
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TRG - The Reach Group GmbH
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Germany
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Advertising Services
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1 - 100 Employee
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Online Marketing Web Analyse
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Mar 2013 - Jul 2013
• conception and creation of reports with web analytics data • support for tracking concepts • analysis of customer pages for teams like conversionrate optimization, SEO & SEA • conception, development & analysis of a SEO dashbord • collaboration in teams conversionrate optimization, SEO, SEA & SMM • conception and creation of reports with web analytics data • support for tracking concepts • analysis of customer pages for teams like conversionrate optimization, SEO & SEA • conception, development & analysis of a SEO dashbord • collaboration in teams conversionrate optimization, SEO, SEA & SMM
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jaron GmbH
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Germany
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Online Audio and Video Media
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1 - 100 Employee
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Online Marketing
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Sep 2011 - Feb 2013
• assistant to CEO: company marketing & business development • cooperation & support in departments marketing, display, affiliate, SEO, SEA & e-commerce • relauch, creation & coordination jaron newsletter incl. mailing & reporting • development of strategy & content creation for jaron-blog, facebook & twitter • market observation, research of subject-specific topics in online marketing as well as creation of presentations / whitepapers; • creation of different databasis • assistant to CEO: company marketing & business development • cooperation & support in departments marketing, display, affiliate, SEO, SEA & e-commerce • relauch, creation & coordination jaron newsletter incl. mailing & reporting • development of strategy & content creation for jaron-blog, facebook & twitter • market observation, research of subject-specific topics in online marketing as well as creation of presentations / whitepapers; • creation of different databasis
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Philips
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Netherlands
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Hospitals and Health Care
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700 & Above Employee
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Online Marketing und Mediamanagement
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Dec 2008 - May 2009
• content analysis, restructuring & optimization of productpages (price & range) • collaboration in creation of landingpages & microsites • analysis of customer satisfaction (usability), customer behavior & On Site Surveys • evaluation of the effectiveness of digital campaigns • reporting, analysis & derivation of recommendations for conversionrate optimization • evaluation & optimization of online marketing processes • content analysis, restructuring & optimization of productpages (price & range) • collaboration in creation of landingpages & microsites • analysis of customer satisfaction (usability), customer behavior & On Site Surveys • evaluation of the effectiveness of digital campaigns • reporting, analysis & derivation of recommendations for conversionrate optimization • evaluation & optimization of online marketing processes
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Sales Manager (intanational)
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Jul 2004 - Feb 2007
• sales & purchase incl. value & market oriented process optimization • strategic consulting, support & management of customers • representation of managing director • project management & organization of operations, processes & worshops • sales & purchase incl. value & market oriented process optimization • strategic consulting, support & management of customers • representation of managing director • project management & organization of operations, processes & worshops
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Carpenter (Tischlergeselle)
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Sep 1998 - Aug 1999
Carpenter in building & funiture carpentry Carpenter in building & funiture carpentry
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Education
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2011 - 2014
Darmstadt University of Applied Sciences
Master of Science (M.Sc.), Business Administration - New Media Marketing -
2007 - 2010
Fachhochschule Frankfurt am Main
Bachelor of Arts - BA, Business Administration (BWL) - Marketing, Controlling -
2002 - 2004
Teehandelskontor Sturm GmbH
wholesaler and foreign trader, wholesaler and foreign trader -
2000 - 2002
Fachhochschule Hamburg
vehicle manufacturing -
1999 - 2000
Fachoberschule Kiel
Degree at college of higher education, Mathematik, Physik, Design -
1995 - 1998
Lambach und Haase Tischlerei Zimmerei
carpenter, Tischlerhandwerk/Tischler
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