Experience

Goldfinger Communications

• Israel
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President Communications

  • Feb 2019 - Present

• IMC Department Manager

  • May 2017 - Present



Data Pro Proximity

• Israel
• Advertising Services
• 1 - 100 Employee

• Head of Digital Channels

  • Feb 2012 - May 2017

  • Marcom: Management of internal organizational communications, setup and management of digital platforms, marcom, setup and distribution of newsletters, open and concealed social media presence • PPC (Pay per Click): monitoring and promotion of PPC content on Facebook, paid promotion on Google and LinkedIn • Client Management: Leadership of marketing processes and strategy-based promotion or immediate processes, identification of marketing opportunities • Employee Management: Management and leadership of team of content managers, quality control of content, creativity and motivating strategy • Selected Clients: Maccabi Health Services, Jewish National Fund, Avent, Government Ministries, Academic Programs and more Show less



Prometheus Creative Solutions Ltd

• Prometheus CS

• PR Consultant

  • Sep 2010 - Feb 2012

  • Advisement and Management of financial and organizational crises for leading companies • Collaboration in consolidation of PR programs for crisis management: Creating messages and targeted media advertising • Research: Research of client and competitors, meeting with senior executives to define crisis management objectives and creation and execution of operative plan • Marcom: Writing press releases, articles and essays, blogging, social media, and more • Improving Company Image and Market Hold: Through identification of media opportunities and initiative for strategic representation of clients during crisis, using economic, professional and general media • Creation of Spokesperson system during crisis: Real time media response, adjusting message to target audience and goals Show less



Lotan Communication

• Lotan Communication

• PR Consultant

  • Apr 2007 - Aug 2010

  • PR and media consulting • Training and supporting a consultant team, setting a task schedule and performance monitoring • Market research; Analysis of the organization's strengths and competitors, market segmentation, determining and locating target audiences • PR and media consulting • Training and supporting a consultant team, setting a task schedule and performance monitoring • Market research; Analysis of the organization's strengths and competitors, market segmentation, determining and locating target audiences