Roni Sela
VP of Finance at AppCard, Inc.- Claim this Profile
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English Full professional proficiency
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Hebrew Native or bilingual proficiency
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Bio
Ruchi Prajapati, MBA
I had the privilege of working under Roni Sela's leadership for two years, and during that time, she proved to be an exceptional controller manager. She was then promoted to Director of Accounting and Finance. With a profound understanding of the business world, she adeptly navigated complex financial matters and communicated her insights eloquently. Her strong opinions and independence encouraged critical thinking and fostered an innovative work environment. While she maintained high standards and a strict approach, it was always with the goal of pushing her team to excellence. Roni was not just a manager but a mentor, actively improving my abilities and contributing significantly to my professional growth. Her dedication to ensuring her team's success and her unwavering commitment to excellence make her an invaluable asset to any organization.
Jimmy Abbott
Roni worked with me for a few years at KeyMe during the most intense period of growth and change. I am super grateful Roni was on our team. She is a brilliant accounting and finance professional, a tireless worker, and a strong leader. Roni is someone you can give a project to and have 100% confidence that she, or her team, will get it done. She approaches new challenges head on and always asks the right questions. I would absolutely love to work with Roni again and can't recommend her highly enough.
Ruchi Prajapati, MBA
I had the privilege of working under Roni Sela's leadership for two years, and during that time, she proved to be an exceptional controller manager. She was then promoted to Director of Accounting and Finance. With a profound understanding of the business world, she adeptly navigated complex financial matters and communicated her insights eloquently. Her strong opinions and independence encouraged critical thinking and fostered an innovative work environment. While she maintained high standards and a strict approach, it was always with the goal of pushing her team to excellence. Roni was not just a manager but a mentor, actively improving my abilities and contributing significantly to my professional growth. Her dedication to ensuring her team's success and her unwavering commitment to excellence make her an invaluable asset to any organization.
Jimmy Abbott
Roni worked with me for a few years at KeyMe during the most intense period of growth and change. I am super grateful Roni was on our team. She is a brilliant accounting and finance professional, a tireless worker, and a strong leader. Roni is someone you can give a project to and have 100% confidence that she, or her team, will get it done. She approaches new challenges head on and always asks the right questions. I would absolutely love to work with Roni again and can't recommend her highly enough.
Ruchi Prajapati, MBA
I had the privilege of working under Roni Sela's leadership for two years, and during that time, she proved to be an exceptional controller manager. She was then promoted to Director of Accounting and Finance. With a profound understanding of the business world, she adeptly navigated complex financial matters and communicated her insights eloquently. Her strong opinions and independence encouraged critical thinking and fostered an innovative work environment. While she maintained high standards and a strict approach, it was always with the goal of pushing her team to excellence. Roni was not just a manager but a mentor, actively improving my abilities and contributing significantly to my professional growth. Her dedication to ensuring her team's success and her unwavering commitment to excellence make her an invaluable asset to any organization.
Jimmy Abbott
Roni worked with me for a few years at KeyMe during the most intense period of growth and change. I am super grateful Roni was on our team. She is a brilliant accounting and finance professional, a tireless worker, and a strong leader. Roni is someone you can give a project to and have 100% confidence that she, or her team, will get it done. She approaches new challenges head on and always asks the right questions. I would absolutely love to work with Roni again and can't recommend her highly enough.
Ruchi Prajapati, MBA
I had the privilege of working under Roni Sela's leadership for two years, and during that time, she proved to be an exceptional controller manager. She was then promoted to Director of Accounting and Finance. With a profound understanding of the business world, she adeptly navigated complex financial matters and communicated her insights eloquently. Her strong opinions and independence encouraged critical thinking and fostered an innovative work environment. While she maintained high standards and a strict approach, it was always with the goal of pushing her team to excellence. Roni was not just a manager but a mentor, actively improving my abilities and contributing significantly to my professional growth. Her dedication to ensuring her team's success and her unwavering commitment to excellence make her an invaluable asset to any organization.
Jimmy Abbott
Roni worked with me for a few years at KeyMe during the most intense period of growth and change. I am super grateful Roni was on our team. She is a brilliant accounting and finance professional, a tireless worker, and a strong leader. Roni is someone you can give a project to and have 100% confidence that she, or her team, will get it done. She approaches new challenges head on and always asks the right questions. I would absolutely love to work with Roni again and can't recommend her highly enough.
Experience
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AppCard, Inc.
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United States
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Technology, Information and Internet
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1 - 100 Employee
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VP of Finance
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Oct 2022 - Present
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Director of Finance
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Feb 2021 - Oct 2022
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KeyMe
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United States
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IT Services and IT Consulting
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Director Of Finance And Accounting
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Dec 2020 - Feb 2021
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Controller
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Aug 2018 - Dec 2020
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Cogito Systems
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Israel
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Software Development
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1 - 100 Employee
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Corporate Controller
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Nov 2014 - Apr 2017
● Manage all financial aspects of the company and subsidiaries ● Prepare the consolidated financial statements for the company in Israel and the subsidiaries abroad ● Prepare the consolidated budget and forecast ● Manage the work with the company’s suppliers from a financial perspective ● Prepare bi-monthly reports for the BOD ● Manage tax reports and tax issues ● Analyze and execute financial structural changes ● Liaise with external auditors ● Manage month-end closing… Show more ● Manage all financial aspects of the company and subsidiaries ● Prepare the consolidated financial statements for the company in Israel and the subsidiaries abroad ● Prepare the consolidated budget and forecast ● Manage the work with the company’s suppliers from a financial perspective ● Prepare bi-monthly reports for the BOD ● Manage tax reports and tax issues ● Analyze and execute financial structural changes ● Liaise with external auditors ● Manage month-end closing – including payroll, insurance, data reports Show less ● Manage all financial aspects of the company and subsidiaries ● Prepare the consolidated financial statements for the company in Israel and the subsidiaries abroad ● Prepare the consolidated budget and forecast ● Manage the work with the company’s suppliers from a financial perspective ● Prepare bi-monthly reports for the BOD ● Manage tax reports and tax issues ● Analyze and execute financial structural changes ● Liaise with external auditors ● Manage month-end closing… Show more ● Manage all financial aspects of the company and subsidiaries ● Prepare the consolidated financial statements for the company in Israel and the subsidiaries abroad ● Prepare the consolidated budget and forecast ● Manage the work with the company’s suppliers from a financial perspective ● Prepare bi-monthly reports for the BOD ● Manage tax reports and tax issues ● Analyze and execute financial structural changes ● Liaise with external auditors ● Manage month-end closing – including payroll, insurance, data reports Show less
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Taboola
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United States
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Software Development
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700 & Above Employee
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Assistant Controller
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Nov 2013 - Nov 2014
● Establish the company's initial quarterly reports in accordance with US GAAP - summary of the parent company and the subsidiaries overseas ● Produce reports for upper management and monthly BOD meetings ● Produce reports for investors and towards an IPO roadshow ● Prepare consolidated financial statements, including statement of cash flow ● Prepare tax adjustment reports and manage tax issues ● Liaise with external auditors on quarterly and annual audit ● Prepare and analyze… Show more ● Establish the company's initial quarterly reports in accordance with US GAAP - summary of the parent company and the subsidiaries overseas ● Produce reports for upper management and monthly BOD meetings ● Produce reports for investors and towards an IPO roadshow ● Prepare consolidated financial statements, including statement of cash flow ● Prepare tax adjustment reports and manage tax issues ● Liaise with external auditors on quarterly and annual audit ● Prepare and analyze budget ● Work on establishing a subsidiary in Thailand and India ● Supervise collection, with an emphasis on overseas subsidiaries ● Liaise with senior officials within the company and outside - customers and suppliers Show less ● Establish the company's initial quarterly reports in accordance with US GAAP - summary of the parent company and the subsidiaries overseas ● Produce reports for upper management and monthly BOD meetings ● Produce reports for investors and towards an IPO roadshow ● Prepare consolidated financial statements, including statement of cash flow ● Prepare tax adjustment reports and manage tax issues ● Liaise with external auditors on quarterly and annual audit ● Prepare and analyze… Show more ● Establish the company's initial quarterly reports in accordance with US GAAP - summary of the parent company and the subsidiaries overseas ● Produce reports for upper management and monthly BOD meetings ● Produce reports for investors and towards an IPO roadshow ● Prepare consolidated financial statements, including statement of cash flow ● Prepare tax adjustment reports and manage tax issues ● Liaise with external auditors on quarterly and annual audit ● Prepare and analyze budget ● Work on establishing a subsidiary in Thailand and India ● Supervise collection, with an emphasis on overseas subsidiaries ● Liaise with senior officials within the company and outside - customers and suppliers Show less
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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Hi Tech Audit Senior
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Oct 2010 - Nov 2013
●Audit of companies in the High Tech industry and venture capital funds, including leading and multi-location companies in EMEA and the US ● Prepare financial statements according to the US GAAP and IFRS ● Prepare cash flow reports and tax reports ● Manage and advise on tax issues ● Manage an intern team - supervise, coach and review the work for multiple audit engagements ● Work with customers - ongoing professional advice and support ● Manage and audit Chief Scientist grants ●Audit of companies in the High Tech industry and venture capital funds, including leading and multi-location companies in EMEA and the US ● Prepare financial statements according to the US GAAP and IFRS ● Prepare cash flow reports and tax reports ● Manage and advise on tax issues ● Manage an intern team - supervise, coach and review the work for multiple audit engagements ● Work with customers - ongoing professional advice and support ● Manage and audit Chief Scientist grants
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Education
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2010 - 2011
The College of Management Academic Studies
Higher Diploma studies, Accounting -
2007 - 2010
The College of Management Academic Studies
Bachelor of Business Administration (B.B.A.), Accounting
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