Experience

LATET - Israeli Humanitarian Aid

• Israel
• Civic and Social Organizations
• 1 - 100 Employee

• VP of Marketing and Resource Development

  • May 2022 - Present

  A leading nonprofit working to reduce poverty and food insecurity in Israel, drive civil society toward volunteering and mutual responsibility, and spearhead a change in government priorities. My responsibilities include: ✓ Leading, developing and expanding all organizational marketing and resource development. ✓ Raising the money, resources, and services necessary for the organization's large-scale operations. ✓ Overseeing and cultivating the organization's marketing, digital media and partnerships divisions. ✓ Managing and developing the organization's food rescue and food donation program. ✓ Running a fundraising center for donations from the public. Show less



LATET - Israeli Humanitarian Aid

• Israel
• Civic and Social Organizations
• 1 - 100 Employee

• Resource Development Director

  • 2017 - Jul 2021

  ✓ Leading the fundraising (within Israel) needed to finance the organization's aid activities. ✓ Meeting ambitious and growing fundraising goals, with an average increase of 30% in 3 years. ✓ Raising NIS 18 million in cash and NIS 140 million in cash equivalent (as of 2021). ✓ Driving 5 department employees to successfully meet their targets and managing their professional development. ✓ Building a systematic methodology and infrastructure for managing, retaining, and cultivating partners. ✓ Recruiting and bringing together numerous partners to collaborate with the organization in various areas. ✓ Leading food rescue, food donations and relationships with the food industry. Key achievements included: ‣ Consistently raising the value of food donations to the organization and the number of donor companies. ‣ Promoting innovative and complex processes for rescuing food from retail chains. ‣ Expanding nonfood rescue, including salvaging pharma, toiletry, and cleaning products. ‣ Building and improving work infrastructure and procedures to boost efficiency. ✓ Leading fundraising from the business, government, and philanthropic sectors. Key achievements included: ‣ Significantly expanding the number of partners who donate, and stand committed to the organization in both routine and emergency situations. ‣ Leading a breakthrough in the process of getting a major budget from the Environmental Protection Ministry. ‣ Building collaborations by finding common values and promoting common interests. ‣ Developing and implementing sustainable models for expanding organizational fundraising. Show less



LATET - Israeli Humanitarian Aid

• Israel
• Civic and Social Organizations
• 1 - 100 Employee

• CEO's Assistant and Human Resources Manager

  • 2012 - 2016

  ✓ Serving as the CEO's go-to person in all matters. ✓ Promoting and executing cross-organizational processes with the management team. ✓ Initiating and leading special projects, including production and content of the "Latet Convention for the Fight against Poverty" for 3 years. ✓ Establishing the HR and Organizational Development Department, including managing HR, recruitment, welfare activities, planning vs. execution, and work plans. ✓ Managing the organization's staff and Administrative Department, including computers and information systems. Show less



StoryBoard - Element Photography Ltd

• Tel-Aviv

• Owner and Co-CEO

  • 2008 - 2012

  Element Photography dealt in storyboard and lifestyle photography (an innovative concept in family photography at the time) and offered all-inclusive event photography services. My responsibilities included: ✓ Developing and building company concepts, services, and offerings, with an emphasis on the flagship storyboard product. ✓ Building and implementing a marketing plan based on partnerships, advertising, and public relations. ✓ Managing suppliers and freelancers. ✓ Overseeing day-to-day sales, customer service and studio operations. ✓ Handling company finances with accountants and financial entities. Show less



EL AL Israel Airlines

• Airlines and Aviation
• 700 & Above Employee

• Flight Attendant

  • Sep 2003 - Dec 2007