Rong En Foo
Manager, Corporate Communications at A*STAR - Agency for Science, Technology and Research- Claim this Profile
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Bio
Credentials
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UX Design Bootcamp
Vertical InstituteJan, 2023- Nov, 2024
Experience
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A*STAR - Agency for Science, Technology and Research
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Singapore
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Research Services
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700 & Above Employee
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Manager, Corporate Communications
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Oct 2021 - Present
• Lead A*STAR’s integrated publicity efforts across various communication channels, including project features, talent profiles and event coverage • Spearhead creative content creation, including copywriting, design, photography and videography • Engage media through PR efforts to showcase A*STAR's talents and innovations • Provide comms guidance and support to key stakeholders • Manage thematic projects covering areas such as sustainability and advanced manufacturing • Plan and facilitate events attended by business and technology leaders, and political office holders (POHs) Show less
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Furama Hotels International
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Singapore
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Hospitality
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100 - 200 Employee
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Assistant Marketing & Communications Manager
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Jun 2021 - Aug 2021
• Transformed business goals and data into engaging content across digital platforms (social media, websites and eDMs) and physical spaces within the hotels • Established creative direction for marketing campaigns • Optimised social media strategy to showcase Furama’s brand transformation as an locally-inspired lifestyle hub, boosted by organic and paid growth campaigns • Worked closely with the operations and F&B team to create business growth through seasonal launches and collaborations, amplified through press releases to drive greater awareness through media coverage Show less
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Spoon Creative
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Singapore
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Design Services
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1 - 100 Employee
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Senior Digital Account Executive
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Mar 2020 - May 2021
• Managed a team of creatives (including copywriters, designers and web/app designers) to ensure that quality deliverables (social, website and app content, blogs and EDMs) are executed in a timely manner • Increased engagement and sales through digital media strategy and paid campaigns promoting groupwide mall offerings, Frasers Experience (FRx) app and seasonal campaigns (including gamification and KOL activation) • Conceptualised and executed monthly social media marketing plan and digital campaigns for Frasers Property Retail (FPR), including social media contests • Managed content for FRx website, such as blogs and promotional banners • Created design briefs and ensured branding consistency for promotional materials • Optimised ad campaigns with regular reporting • Supported the team on copywriting, storyboarding, filming and design work Show less
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Journeys Pte Ltd
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Singapore
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Marketing and Communications Executive
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Sep 2017 - Jan 2020
• Drove groupwide rebranding efforts and growth strategy • Improved sales and publicity through the creation of a new online ticketing website for the Battlebox attraction, along with a revamp of the Journeys and The Original Singapore Walks® websites • Managed and created content for the social media pages of award-winning heritage attractions (Haw Par Villa and Battlebox) and tours (The Original Singapore Walks®) • Drove the rebranding of the historic Haw Par Villa as a cultural and collaborative space through publicity across digital platforms, physical activations and PR efforts • Increased event and tour bookings at Haw Par Villa through the creation of a dedicated events website and attraction brochure • Managed a team to curate Haw Par Villa - The Exhibition and create interactive activity zones • Created publicity materials, such as editorial content, design and photography • Managed bookings across travel platforms (TripAdvisor, Expedia, GetYourGuide, KLOOK) and inventory management software (Bokun) • Refreshed tour itineraries with interactive experiences to engage younger audiences • Established partnerships and collaborations to expand audience reach • Organised and publicised successful events at Haw Par Villa, including the Haw Par Villa Fiesta & Noise Invasion Festival (Visitorship: Over 14,000 people) and Sundown at Haw Par Villa (featuring the sold-out Haw Par Thrilla party in collaboration with Ice Cream Sundays & site-specific escape game by Lockdown SG) Show less
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Digital Media Intern
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Sep 2016 - May 2017
• Created website and blog content for travel start-up • Created presentation decks to engage clients • Planned online marketing schedule, including creative marketing events • Created advertising content for social media platforms and email blasts • Assisted in SEO and SEM efforts • Created website and blog content for travel start-up • Created presentation decks to engage clients • Planned online marketing schedule, including creative marketing events • Created advertising content for social media platforms and email blasts • Assisted in SEO and SEM efforts
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Campus Magazine Singapore
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Singapore
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Blogs
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1 - 100 Employee
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Freelance Writer
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Jan 2015 - Sep 2016
• Created fresh editorial content related to food, lifestyle and music for readers on both print and web platforms • Conducted interviews at press conferences and media events for online publication • Created fresh editorial content related to food, lifestyle and music for readers on both print and web platforms • Conducted interviews at press conferences and media events for online publication
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Travel Itinerary Writer
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Dec 2015 - Aug 2016
• Created travel itineraries for destinations, including customised itineraries • Conceptualised marketing materials • Handled email correspondence • Created travel itineraries for destinations, including customised itineraries • Conceptualised marketing materials • Handled email correspondence
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Retail Associate
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Nov 2015 - Dec 2015
• Optimised and refreshed retail store layout for monthly sales campaigns • Provided customised product recommendations to improve customer satisfaction and drive sales • Optimised and refreshed retail store layout for monthly sales campaigns • Provided customised product recommendations to improve customer satisfaction and drive sales
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Call Operator and Tour Consultant
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Jun 2013 - Dec 2013
• Handled travel enquiries and bookings • Handled travel enquiries and bookings
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Asia City Media Group
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Thailand
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Online Audio and Video Media
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1 - 100 Employee
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Editorial and Digital Media Intern
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Apr 2013 - May 2013
• Pitched editorial articles and created content for both web and print media • Created updated event listings for both print and online media • Interviewed people across various industries to create engaging content • Assisted with the organisation and hosting of marketing events • Assisted with organising and hosting marketing events, such as tie-ups with restaurants and various organisations • Pitched editorial articles and created content for both web and print media • Created updated event listings for both print and online media • Interviewed people across various industries to create engaging content • Assisted with the organisation and hosting of marketing events • Assisted with organising and hosting marketing events, such as tie-ups with restaurants and various organisations
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Time Out Singapore
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Writing and Editing
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1 - 100 Employee
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Editorial and Digital Media Intern
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Nov 2010 - Jan 2011
• Assisted the Lifestyle Editor in creating articles and curating product photoshoots for both web and print media Assisted the Web Editor in creating web content related to Singapore’s lifestyle scene and updated event listings • Assisted the Web Editor in creating web content related to Singapore’s lifestyle scene and updated event listings • Assisted the Lifestyle Editor in creating articles and curating product photoshoots for both web and print media Assisted the Web Editor in creating web content related to Singapore’s lifestyle scene and updated event listings • Assisted the Web Editor in creating web content related to Singapore’s lifestyle scene and updated event listings
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Education
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2013 - 2017
Nanyang Technological University
Bachelor's degree, Fine Arts (Major in Photography and Digital Imaging)
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