Ronel Spencer
Operations Director at One Loyalty Rewards- Claim this Profile
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Afrikaans -
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English Full professional proficiency
Topline Score
Bio
Credentials
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Good Governance and Ethics
Institute of Directors South Africa
Experience
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One Loyalty Rewards
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South Africa
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Advertising Services
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1 - 100 Employee
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Operations Director
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Jun 2014 - Present
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Operations Manager
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Mar 2014 - Present
•Responsible for the overall profitability of the Mobile App and Digital Marketing Division of the company. •Responsible for the day-to-day operations of the division to ensure client satisfaction, on time delivery and a good ROI.•Responsible for new business acquisition and diversifying the company’s interests in other industries and abroad.
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Marketing Manager
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Jul 2013 - Feb 2014
•Created traditional, online and social media marketing plans in line with the forecasted budgets for One Loyalty’s clients in the insurance, banking and retail industries as well B2B campaigns for One Loyalty itself. •Responsible for reporting on campaign successes and overall ROI.
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Mr Price Group
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South Africa
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Retail
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700 & Above Employee
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Digital Brand Co-ordinator
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Feb 2012 - Jun 2013
•Digital media planning (including CPC and CPM advertising, SEM, database acquisition) for seasonal and ad-hoc marketing campaigns with a strong reporting function to feedback on campaign performance and digital media spend. •Online reputation management of the Mr Price Sport brand across digital platforms including the Mr Price Sport website, social media and blogs. •Building strategic relationships with online influencers and Mr Price Sport sponsored sporting heroes. •Working closely with Mr Price Sport’s advertising agency and systems development team to roll out digital campaigns across all digital platforms. Show less
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WEIGH-LESS (S A)
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South Africa
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1 - 100 Employee
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Managing Editor
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Jan 2008 - Feb 2012
In my role as Managing Editor I managed the writing staff, art department and suppliers who were involved in the full lifecycle of the national Weigh-Less magazine from editorial through to print and publishing as well as marketing of the magazine through various in-store activations and an national flagship event. My role also included the management of the advertising sales team to ensure overall profitability of the Publications Division. The Art Department also fulfilled all Weigh-Less' multi-media design requirements from web design to product packaging, point of sale marketing and shop design. My position was expanded to include management of the Weigh-Less PR department and Weigh-Less Online (including social media). Additional training / courses: •Photography & food styling course Jan-Feb 2011 •Business leadership workshop August 2011 •Two Brand Innovation Workshops in Nov/Dec 2011 with a strong focus on latest technologies and social media to boost a brand in the market place as well as a strong focus on lead generation strategies and the implementation of successful online & social media campaigns that are measurable. Show less
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Journalist and Copywriter
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Jan 2007 - Jan 2008
Writing and sourcing articles for alternate monthly magazine, conducting interviews, co-ordinating photo shoots and all other copy requirements for the Weigh-Less marketing department. Writing and sourcing articles for alternate monthly magazine, conducting interviews, co-ordinating photo shoots and all other copy requirements for the Weigh-Less marketing department.
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Beeld
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Pretoria
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Journalist
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Jan 2005 - Jul 2006
Writing and sourcing articles and photographs for the weekly student paper while studying towards my degree in journalism. Writing and sourcing articles and photographs for the weekly student paper while studying towards my degree in journalism.
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Education
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University of Pretoria/Universiteit van Pretoria
BA Communication (with specialisation in Journalism), Communication and Media Studies -
Gelofte