Experience

WeatherBug

• United States
• Internet Publishing
• 1 - 100 Employee

• Advertising Operations

  • Aug 2020 - Present

  New York City Metropolitan Area Head of Advertising and Ad Tech Operations, supporting Engineering Operations. Including Direct Sales and Programmatic.



GroundTruth

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Director, Revenue Operations

  • Jul 2019 - Aug 2020

  Greater New York City Area ● Manage GroundTruth Global Revenue Management and WeatherBug Client Services teams ● Evaluate, maintain and improve operational efficiencies cross functionally ● Partner with department heads to consistently provide clients with exceptional service ● Review, test and certifying of ad technology vendors across business ● Provide technical support to Direct, Programmatic and Yield team ● Partner with Product and Engineering to prioritize opportunities, verify stability and… Show more ● Manage GroundTruth Global Revenue Management and WeatherBug Client Services teams ● Evaluate, maintain and improve operational efficiencies cross functionally ● Partner with department heads to consistently provide clients with exceptional service ● Review, test and certifying of ad technology vendors across business ● Provide technical support to Direct, Programmatic and Yield team ● Partner with Product and Engineering to prioritize opportunities, verify stability and functionality to mobile app and online products prior to production release ● Evaluate and update ad tech stack as needed

• Director, Ad Operations

  • Jul 2017 - Jul 2019

  Greater New York City Area ● Manage Global Campaign Management and Account Management teams ● Including WeatherBug Ad Operations and Account Management teams ● Review, test and certifying of ad technology vendors across business ● Evaluate and maintain vendor relationships across Client Services teams ● Provide technical support to Direct, Programmatic and Yield team ● Partner with Product and Engineering to prioritize opportunities, verify stability and functionality to mobile app and online products… Show more ● Manage Global Campaign Management and Account Management teams ● Including WeatherBug Ad Operations and Account Management teams ● Review, test and certifying of ad technology vendors across business ● Evaluate and maintain vendor relationships across Client Services teams ● Provide technical support to Direct, Programmatic and Yield team ● Partner with Product and Engineering to prioritize opportunities, verify stability and functionality to mobile app and online products prior to production release ● Migration of mobile ad serving platform ● Evaluate and update ad tech stack as needed



WeatherBug

• United States
• Internet Publishing
• 1 - 100 Employee

• Director, Technical Ad Operations and Product Management

  • Apr 2013 - Jun 2017

  Greater New York City Area Acquired by GroundTruth (xAd, Inc.) - November 2016 ● Manage Account Management team of 3-4 and developed best practices ● Technical escalation point for Ad Operations team, including testing and certifying of technology vendors ● Train and support offshore Ad Operations team ● Evaluate and maintain vendor relationships across Client Services teams ● Provide technical support to Programmatic and Yield team ● Work closely with Product and Engineering to prioritize… Show more Acquired by GroundTruth (xAd, Inc.) - November 2016 ● Manage Account Management team of 3-4 and developed best practices ● Technical escalation point for Ad Operations team, including testing and certifying of technology vendors ● Train and support offshore Ad Operations team ● Evaluate and maintain vendor relationships across Client Services teams ● Provide technical support to Programmatic and Yield team ● Work closely with Product and Engineering to prioritize opportunities for Sales teams ● Migration of mobile ad serving platform ● Evaluate and update ad tech stack - Ad Servers, OMS, DMP, Reporting, Viewability Show less



Vibe Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Sr. Director of Ad Operations

  • Jun 2012 - Jan 2013

  • Migration of ad serving and implementation of OMS platforms • Implement ad operations process and strategy to understand client objectives, ad offering and manage campaign delivery • Manage and develop Sales Planning and Trafficking teams • Provide weekly revenue reporting to senior management



Pictela

• Technology, Information and Internet

• Senior Operations Engineer and Program Manager

  • Apr 2012 - Jun 2012

  • Team up effectively with other parts of the organization including Support and Product Management to address and resolve customer issues • Participate in operational issues representing the sales team from a technical perspective

• Solutions Engineer

  • Apr 2010 - Apr 2012

  Acquired by AOL - December 2010 • Serve as the single technical point of contact for the customer managing client relationships, and provide team oversight during the pre-sales process • Perform Technical Pre-sales activities on assigned accounts • Help prioritize opportunities based on value of technical solution



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director, Ad Operations

  • Dec 2007 - Apr 2010

  • Negotiate rates for 3rd party ad server and rich media vendors • Evaluate and provide POVs on upcoming ad serving releases, new offerings/capabilities and various technologies • Primary contact of escalation for all 3rd party ad server and rich media vendors • Create and maintain reporting tool for CPM and CTR analysis • Develop quality control procedures for ad implementation and delivery agency wide

• Ad Operations Manager

  • Jun 2006 - Dec 2007

  • Provide support to multiple offices company wide • Troubleshoot all advertising operational issues regarding campaign delivery • Train new employees on proper standard operating procedures • Act as project manager between media, creative and rich media technology departments • Evaluate user experience to determine best practices for implementing conversion tracking

• Ad Operations Coordinator

  • Aug 2004 - Jun 2006

  • Set up and traffic campaigns through 3rd party ad server (Atlas/DART) • Monitor and QA creative tracking after campaign launches to ensure accurate implementation • Work with publisher sites and internal contacts to resolve any campaign set up or tracking issues • Maintain appropriate and responsive relationships with internal departments, vendors and creative agency partners



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Cataloging Coordinator

  • Apr 1999 - Aug 2004

  • Created and maintained integrity of cataloging standards for new and existing inventory • Determined logistically where inventoried material will be stored • Communicated to global user community standards and procedures for submission of material • Provided support to multiple libraries company wide • Trained new employees on proper cataloging standards and procedures • Extensive knowledge and research skills using multiple system databases to assist production teams