Ronda Zegarelli
President and Founder at Acrobatique Creative Branding Boutique- Claim this Profile
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English Native or bilingual proficiency
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Bio
Gregg Zegarelli Esq.
Ronda is one of the most creative and hard-working persons I know. She is dedicated to achieving client goals as her #1 priority. She cares about her clients, and she sincerely wants to help her clients succeed. Ronda approaches challenges with enthusiasm, bringing with her unmatched experience in the industry.
Betsy Benson
We worked with Ronda on a series of events in which the magazine served as a media sponsor. She was professional, detail-oriented and creative. The projects we worked on together were successful, and I would welcome the opportunity to work with Ronda again.
Don Oylear
A few years ago, I had the pleasure of working with Ronda Zigarelli at CBS Radio in Pittsburgh. Ronda has a great marketing mind especially where there is direct contact with consumers. Ronda is able to see how a brand or a company can gain maximum benefit from out of the box marketing and she is quick to uncover other brands or companies who when added to the mix will create synergy with existing participants. During a short time at CBS Ronda grew in leadership and responsibility from an Account Executive to a Local Sales Manager and then to General Sales Manager. Her career has continued to grow since her time at CBS Radio. Nobody works harder for their clients than Ronda Zegarelli. She is constantly working to find ways to serve her clients and to help them reach their goals. Ronda is creative, a great listener, a strong communicator and is endlessly courageous. All attributes you want working for you.
Gregg Zegarelli Esq.
Ronda is one of the most creative and hard-working persons I know. She is dedicated to achieving client goals as her #1 priority. She cares about her clients, and she sincerely wants to help her clients succeed. Ronda approaches challenges with enthusiasm, bringing with her unmatched experience in the industry.
Betsy Benson
We worked with Ronda on a series of events in which the magazine served as a media sponsor. She was professional, detail-oriented and creative. The projects we worked on together were successful, and I would welcome the opportunity to work with Ronda again.
Don Oylear
A few years ago, I had the pleasure of working with Ronda Zigarelli at CBS Radio in Pittsburgh. Ronda has a great marketing mind especially where there is direct contact with consumers. Ronda is able to see how a brand or a company can gain maximum benefit from out of the box marketing and she is quick to uncover other brands or companies who when added to the mix will create synergy with existing participants. During a short time at CBS Ronda grew in leadership and responsibility from an Account Executive to a Local Sales Manager and then to General Sales Manager. Her career has continued to grow since her time at CBS Radio. Nobody works harder for their clients than Ronda Zegarelli. She is constantly working to find ways to serve her clients and to help them reach their goals. Ronda is creative, a great listener, a strong communicator and is endlessly courageous. All attributes you want working for you.
Gregg Zegarelli Esq.
Ronda is one of the most creative and hard-working persons I know. She is dedicated to achieving client goals as her #1 priority. She cares about her clients, and she sincerely wants to help her clients succeed. Ronda approaches challenges with enthusiasm, bringing with her unmatched experience in the industry.
Betsy Benson
We worked with Ronda on a series of events in which the magazine served as a media sponsor. She was professional, detail-oriented and creative. The projects we worked on together were successful, and I would welcome the opportunity to work with Ronda again.
Don Oylear
A few years ago, I had the pleasure of working with Ronda Zigarelli at CBS Radio in Pittsburgh. Ronda has a great marketing mind especially where there is direct contact with consumers. Ronda is able to see how a brand or a company can gain maximum benefit from out of the box marketing and she is quick to uncover other brands or companies who when added to the mix will create synergy with existing participants. During a short time at CBS Ronda grew in leadership and responsibility from an Account Executive to a Local Sales Manager and then to General Sales Manager. Her career has continued to grow since her time at CBS Radio. Nobody works harder for their clients than Ronda Zegarelli. She is constantly working to find ways to serve her clients and to help them reach their goals. Ronda is creative, a great listener, a strong communicator and is endlessly courageous. All attributes you want working for you.
Gregg Zegarelli Esq.
Ronda is one of the most creative and hard-working persons I know. She is dedicated to achieving client goals as her #1 priority. She cares about her clients, and she sincerely wants to help her clients succeed. Ronda approaches challenges with enthusiasm, bringing with her unmatched experience in the industry.
Betsy Benson
We worked with Ronda on a series of events in which the magazine served as a media sponsor. She was professional, detail-oriented and creative. The projects we worked on together were successful, and I would welcome the opportunity to work with Ronda again.
Don Oylear
A few years ago, I had the pleasure of working with Ronda Zigarelli at CBS Radio in Pittsburgh. Ronda has a great marketing mind especially where there is direct contact with consumers. Ronda is able to see how a brand or a company can gain maximum benefit from out of the box marketing and she is quick to uncover other brands or companies who when added to the mix will create synergy with existing participants. During a short time at CBS Ronda grew in leadership and responsibility from an Account Executive to a Local Sales Manager and then to General Sales Manager. Her career has continued to grow since her time at CBS Radio. Nobody works harder for their clients than Ronda Zegarelli. She is constantly working to find ways to serve her clients and to help them reach their goals. Ronda is creative, a great listener, a strong communicator and is endlessly courageous. All attributes you want working for you.
Credentials
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Earth Day Network
Earth Day Network
Experience
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Acrobatique Creative Branding Boutique
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United States
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Advertising Services
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1 - 100 Employee
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President and Founder
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2012 - Present
We are Brand Building Enthusiasts and Creative Problem Solvers. We have experience in Brand Development, Brand Enhancement and Brand Strategy. In addition to our compelling Creative Services, our Portfolio of Services Include: Integrated Marketing, PR, Digital Publicity; Social Media, Event Strategy and Production, Event Ideation and Conceptual Development, Creative Design, Event Execution, Web Design, Community Outreach, Strategic Partnerships and Influencers Development, Sponsorship Activation, Trade Show Design, and Media Consulting, Media Negotiating, Media Buying, Media Integration, Retail Promotions, Blogger Events and Meet Ups. Clients Roster to Include (2016 and 2107): American Slang, Kansas City Intercontinental Hotel, Asadero DoubleTree Scottsdale, Advantage CCS, Aesthetic Plastic Surgery of Pittsburgh, Allegheny Imaging, Almatis, Beaver Microtel, Biondi Motors, Blume Honey Water, Braddock's, CLO, Creta Farms, Dr. Marc Liang, Ember Renaissance Hotel OKC, emDART, eyetique, Gateway Clipper Fleet, Goddard School, Hilton Garden Inn Downtown, Henne Jewelers, Hilton Garden Inn Southpointe, Hampton Inn North Huntington, Heinz Healey's, Il Pizzaoilo, Izzazu Salon, Spa & Serata, Jackson's Restaurant, Jimmy V's Osteria + Bar, Raleigh North Carolina, La Cosecha, California, Lidia's, Millcraft Development, Millcraft Hospitality, Meeker's Restaurant, Colorado, Norman Childs Eyewear, PerLora, PerLora Lofts, PerLora Leather, Piatt Sotheby's International Realty, Pirata, Pittsburgh Cultural Trust, Peter Lawrence, Pittsburgh Earth Day, Piatt Sotheby's International Realty, Premier Medical Associates, Revel + Roost, Rum, Rock, & Reggae, Sheraton Hotel Downtown Raleigh, TPG, Tasty 8's Gourmet Hot Dogs, KDKA-TV Technovation and KDKA-TV Tech Net, United Hospitality, X Shadyside. Show less
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Giant Ideas
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United States
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Advertising Services
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1 - 100 Employee
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Vice President of Integrated Marketing
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Oct 2010 - Feb 2012
Giant Ideas was an amazing team of creatives, strategists and independent thinkers. Responsibilities Included: hiring and developing the Integrated Marketing Department that was focused on integrating Digital Publicity, PR, Social and Event Ideation, Conceptual Development and Execution. I also handled Event Activation, Media Strategy and Community Outreach. Additional responsibilities included Account Management and Overseeing Project Development and Execution including Web Redesigns for B to B and B to C clients. Client Roster Included: The Pittsburgh Film Office, The Pittsburgh Ballet, CCS-The Debt Monkey, #1 Cochran Automotive, Straub Brewery, The Washington Wild Things, American Institute of Architects (AIA), Pitt Ohio Trucking, The Pittsburgh Catholic Diocese, Braddock's Restaurant, The Renaissance Pittsburgh Hotel and Premier Medical Associates. Show less
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Director of Business Connections
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Jul 2009 - Oct 2010
Increased revenue through sales and networking and connecting to clients to share the Giant Ideas portfolio which included building brands, re-energizing brands, graphic design, print, radio and television production, website design and development, media planning and buying, social marketing, PR, event ideation, production and execution, developing sponsorship activation strategies.
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iHeartMedia
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Director of Integrated Marketing & Digital Sales Development
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Aug 2007 - Jan 2009
Developed Non Traditional Revenue Streams including current events and festival production and conceptualizing and producing new fresh events. Increased sponsorship revenue on existing events such as Pet Expo and Bridal Fair and s well as work with a team of people to develop new creative ideas that could be deemed as profitable new revenue streams. Events such as Crash Pad, Jim Krenn Roast and Games Fest would were developed and fully executed including all event detail, marketing, and and on site sponsorship activation strategy for clients.. Show less
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CBS Radio
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Pittsburgh
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Director of Non Traditional Sales + Marketing
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2000 - 2007
Increased Revenue through non traditional marketing which included Event Sponsorship, Customized Marketing Promotions with opportunities for sponsorship and activation. Events that I worked on or developed an enhanced marketing strategy included KidaPalooza, a children's festival for 12,000 plus, Santa Spectacular, a Holiday Extravaganza and Southside Street Parties which included on site sponsorship sales. Increased Revenue through non traditional marketing which included Event Sponsorship, Customized Marketing Promotions with opportunities for sponsorship and activation. Events that I worked on or developed an enhanced marketing strategy included KidaPalooza, a children's festival for 12,000 plus, Santa Spectacular, a Holiday Extravaganza and Southside Street Parties which included on site sponsorship sales.
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WDVE Radio
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Pittsburgh
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Account Executive
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1996 - 2000
One of the lead billers in straight commission media sales. Concepted and executed all aspects of events such as Jamaican me Crazy Street Festival, On the Verge Music Festival. In addition to event productions, handled sponsorship sales in order to underwrite the event's line items but also ensure that the events would be profitable. One of the lead billers in straight commission media sales. Concepted and executed all aspects of events such as Jamaican me Crazy Street Festival, On the Verge Music Festival. In addition to event productions, handled sponsorship sales in order to underwrite the event's line items but also ensure that the events would be profitable.
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Geffen Records
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Greater Pittsburgh Area, Ohio, West Virginia and Erie
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Promotional Record Representative
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1995 - 1996
Worked as a Record Representative for Geffen Records which entailed interfacing with Radio Station Programming Directors to ensure that all of the Geffen Artists were receiving airplay at appropriate formatted stations. Handled all details of coordinating Artist Meet n Greets, BackStage Opportunities, In Radio Station Appearances, Artist Blitzes with media. Artists Included: Guns n Roses, Tesla, Steve Forbert, Susie and The Banshees, Pat Metheny Group, Robyn Hitchcock and Peter Gabriel. Worked as a Record Representative for Geffen Records which entailed interfacing with Radio Station Programming Directors to ensure that all of the Geffen Artists were receiving airplay at appropriate formatted stations. Handled all details of coordinating Artist Meet n Greets, BackStage Opportunities, In Radio Station Appearances, Artist Blitzes with media. Artists Included: Guns n Roses, Tesla, Steve Forbert, Susie and The Banshees, Pat Metheny Group, Robyn Hitchcock and Peter Gabriel.
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Education
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Duquesne University
Bachelor Degree, Marketing and Business Law
Community
