Administrator, Marketing/Community Outreach

• Dec 2003 - Present

Communication/Media Relations - Produces annual strategic marketing plan to support agency goals for the upcoming year. Developed a strategic internal communication program aimed at increasing employee engagement, communication and knowledge of organizational goals. Seeks opportunities for communication collaboration between departments by chairing the Internal Communication Oversight Committee. Responsible for the copywriting of various internal and external publications and manages website/intranet content. Responsible for communicating high level, sensitive topics. Writes news releases and coordinates media responses with senior staff. Coordinates layout and content of annual reports and political fact pieces. Manages customer email and text subscription service. Writes scripts or speaking points for senior management and Board members. Public Engagement- Manages the organizational involvement in special events and campaigns to promote agency goals. Prepares and conducts stakeholder presentations and meetings. Coordinates agency’s Speakers Bureau. Works as the liaison between C-TRAN Citizens Advisory Committee members, staff and Board members. Coordinates communication efforts with regional jurisdictions. Marketing & Advertising - Manages annual media calendar, budget, marketing plan and public awareness campaigns to promote agency goals. Develops scopes of work and manages assigned consulting contracts. Program Development - Key member of the agency’s Service Planning Committee; implements efficiencies and streamlining of services with minimal customer impacts. Manages the Annual Employer Program with over $1 million in annual sales. Manages the Employee Incentive Program to promote engagement, educational programs and materials for schools, youth, and seniors. Coordinates market research necessary to determine customer service and amenity needs. Chair of Fare Policy Committee – oversees development, communication, and adherence of policies.

Marketing Specialist

• Nov 1993 - 2003