Ronda Allan
Communications, Research and External Relations Manager at Elementary Teachers of Toronto- Claim this Profile
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Bio
Experience
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Elementary Teachers of Toronto
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Canada
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Education Administration Programs
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1 - 100 Employee
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Communications, Research and External Relations Manager
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Jan 2022 - Present
• Support of organization’s strategic objectives. • Initiate, develop, provide art direction and manage the implementation of internal and external communications. • Research education and labour-related policies and developments in support of campaigns and special projects. • Implement communications plans to increase member awareness and recognition of their union. • Collaborate with the Executive to determine content strategies and plans, based on core objectives, trends, and member needs. • Author and manage WordPress website. • Create and administer events website and Union1 platform tools. • Manage the membership database and registration system. • Oversee annual website communications budget and ensure compliance in collaboration with the Table Officers. • Write, edit, and assemble e-communications. • Create, post content and live stream and engage with members, partners, and community allies through social media platforms. • Prepare press releases (e.g. special projects and campaigns). • Monitor press relating to education issues and opportunities for positive PR and responses to negative press. • Provide graphic design for print and digital visual communications. Show less
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Ontario Secondary School Teachers' Federation
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Government Relations Services
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1 - 100 Employee
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Publications Manager/Editorial Assistant
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Oct 2008 - Jan 2022
• Managing Editor of monthly newsletter and triannual magazine.• Edited, proofread to ensure writing/branding style guidelines were met.• Wrote a regular column, ad copy, articles, media releases and web copy.• Distributed media releases to targeted media contacts.• Provided art direction and graphic design for print, web, mobile, socialmedia and video editing.• WordPress Administrator for education-forum.ca and osstfupdate.ca.• Took photos and video at events.• Kept records and monitored editorial budgets up to 300,000. Show less
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Senior Graphic Designer
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Apr 1997 - Oct 2008
• Provided strategic-thinking art direction, graphic design, writing and editing for print and web.• Managed workflow to ensure all timelines, budgets, printing and mailing objectives were adhered to.• Assisted the web editor with writing, editing and preparing text and documents.• Copy edited/proofread Federation publications.
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Web Master/Designer
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Oct 2003 - Jan 2005
• Provided strategic-thinking art direction and graphic design for print and web.• Created HTML/CSS/Java scripted files.• Managed writing, editing and graphics to keep the website writing and design fresh and relevant.• Lead a team of web page authors/developers and provided design, technical and HTML training and coordinated their material to be added or removed from the website.• Developed and maintained the Federation’s Web Page Standards Guidelines.
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Drabinsky & Freidland Galleries
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Toronto, Ontario
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Assistant to the Director
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Dec 1995 - Apr 1997
• Provided administrative support with direct accountability to the Director. • Marketed all aspects of exhibitions including: designing and creating invitations and advertising with local media resulting in successful exhibition openings and sales of contemporary fine art. • Increased awareness of the gallery’s artists to promote sales. • Recommended, selected, located or obtained merchandise based on client needs and desires. • Recorded and organized accounts payables and receivables manually and by using computerized accounting software. • Kept inventory of artwork and biographical information on artists. • Packed and shipped artwork to clients following proper art handling protocol. • Organized installation of exhibitions. Show less
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Education
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Toronto Metropolitan University
Certificate Program, Design Management -
Toronto Metropolitan University
Certificate Program, Publishing -
George Brown College
Certificate Program, Graphic Design -
University of Toronto
Bachelor of Arts - BA, Fine Art (History of Art)