Senior Sales and Marketing Coordinator

• Jul 2023 - Present

Senior Marketing Supervisor

• Oct 2021 - Present

•Development of strategic/tactical marketing actions aimed at converting into sales.•Management of inbound/outbound marketing processes, using tools such as RD Station, Facebook Ads, Google AdWords, Analytics, SEO etc.•Management of online projects (digital environments, websites, social networks, e-commerce, web and mobile applications).•Responsible for corporate communication, development and monitoring of the communication agency.• Elaboration of promotional actions, planning and development of medium and large events (Fairs, Symposiums and Congresses), partnership projects and sponsorships with suppliers and companies in the industrial and artisanal bakery segment, in Brazil, the USA and in several countries From Latin America.•Management of internal communication/endomarketing. Show less

Marketing and Communication Coordinator

• Nov 2018 - Jun 2021

• Responsible for corporate communication, development and monitoring of the communication agency for printed and electronic media marketing campaigns, support projects, sponsorship and merchandising at sporting events throughout Brazil. • Development of communication strategic/tactics actions, including advertising, direct and relationship marketing, in addition to definition and adequacy of budget for use in advertising programs and campaigns. • Coordination and drafting of digital marketing plans and programs, performance tracking in AdWords, Analytics and SEO strategy development and e-mail marketing campaigns and digital measurement, with the goal of generating leads and brand strengthening. • Relationship actions management in conjunction with the press office, looking for growth in spontaneous media exposure and planning of themes for dissemination in various media. • Development and management of control and assessment managerial reports, reports of performance indicators and budgets and variance analysis (actual vs. budgeted). • Preparation of promotional activities, medium and large events planning and development (Fairs, Symposia and Conventions), partnership projects and sponsorships with suppliers and health service companies, aiming at the exposure of the brand as well as the research development and knowledge propagation. Show less

Marketing Coordinator

• Dec 2007 - Nov 2018

• Development of communication strategic/tactics actions, including advertising, direct and relationship marketing, in addition to definition and adequacy of budget for use in advertising programs and campaigns. • Coordination and drafting of digital marketing plans and programs, performance tracking in AdWords, Analytics and SEO strategy development and e-mail marketing campaigns and digital measurement, with the goal of generating leads and brand strengthening. • Marketing information management (market and competition) and of strategic indicators. • Relationship actions management in conjunction with the press office, looking for growth in spontaneous media exposure and planning of themes for dissemination in various media. • Responsible for corporate communication, development and monitoring of the communication agency for printed and electronic media marketing campaigns, support projects, sponsorship and merchandising at sporting events throughout Brazil. • Development of new products/services, in addition to conducting market research and analysis of public behavior before the release of a new product. • Development and management of control and assessment managerial reports, reports of performance indicators and budgets and variance analysis (actual vs. budgeted). • CRM project database management and development, with segmentation of clients and doctors credentials, as a basis for the implementation of Relationship and Loyalty Programs. • Preparation of promotional activities, medium and large events planning and development (Fairs, Symposia and Conventions), partnership projects and sponsorships with suppliers and health service companies, aiming at the exposure of the brand as well as the research development and knowledge propagation. Show less

Marketing Analyst

• 2005 - 2006

• Management (content, maintenance, analysis of metrics web and new implementations) of corporate portal and intranet, which was also responsible for creating and idealizing the project from investment research, feasibility analysis, selection of supplier to run it, until the release publicity campaign. • Selection and coordination of advertising agency, planning and coordinating advertising campaigns and promotional activities of the company online and offline, for internal and external audiences. • Events organization and communication planning, with coordination in the creation and production of the company's communication materials, brochures, manuals, banners, institutional video, stands, etc. • Brand management with a focus on strengthening the institution's image, relationship with their target audiences and market intelligence in the development of products and services with improvement in business indicators. • Implementation of Medical Relationship Program. • Leadership in the development and monitoring of market research and management of the process of visual communication. • Administration of press relations activities, in addition to the development of managerial reports for control and evaluation. Show less

Business Analyst

• 2005 - 2005

• Negotiation of products/services relating to promotional loyalty programs and discounts club, establishing relationship with B2B customers and 'prospects', focusing on defined goals. • Market analysis to identify customers 'prospects' and preparation of commercial action plans in several performance fields. • Monitoring and training of sales teams, striving for the proper conduct of activities and achievement of goals established. • Identification of business opportunities and relationships, retention by deepening the knowledge of clients and market. • Exploration of information about clients and market in several sources. Show less

Marketing Assistant

• 1993 - 2004

• Coordination and structuring of the "Clube do Assinante Estadão" considered a reference on the market (benchmarking) and planning and implementation of Relationship Program. • Development, implementation and supervision of the customer relationship portal. • Organization and supervision of incentive events/campaigns. • Experience in processes within the area of direct marketing and strategic vision of integrated communications both offline as well as online means (transactional website for sales representatives) • Experience with Call Center (service center focused on classified advertising, charging and customer retention) and internal marketing campaigns management. Show less