Ron Graham

EVP of Sales, Marketing & Corporate Development at Willwork Global Event Services
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Contact Information
us****@****om
(386) 825-5501
Location
Las Vegas, Nevada, United States, US

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5.0

/5.0
/ Based on 6 ratings
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Pete Sackel

Ron is one of the greatest leaders I have had the pleasure to work with. He is a true visionary who inspires those around him to work toward a common goal and perform at their best. His entrepreneurial, growth mindset and unbreakable integrity are incredible assets to any organization. Ron cares deeply for those in his charge and will always act unselfishly to move the mission forward. I will always look for ways to work with Ron again in the future.

Rebecca de Freitas

Ron is an executive leader who embodies service leadership. He and I connected as he stepped up to advise me through my final capstone at Georgetown University’s

Matt Stoody

It was great working with Ron. We made many presentations together and his grasp of the big picture never failed to hold a prospect's attention and fire their imagination.

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • EVP of Sales, Marketing & Corporate Development
      • Feb 2023 - Present

      Leading the company's sales, marketing and corporate development functions through global expansion, introduction of new products and services, strategic hiring, targeted marketing and synergistic diversification of the company's client base.

    • EVP of Strategy & Corporate Development
      • Mar 2022 - Jan 2023

      Focused on corporate strategy development, new business development, marketing, M&A, new product & service launches, partner development, strategic recruiting, investor recruitment.

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Founding Member
      • Dec 2021 - Present

      The World Experience Organization is a global collection of thought leaders and experience industry pioneers dedicated to improving the quality of experiences, enhancing the opportunities for experience creators and promoting the ongoing development of the Experience Economy. The World Experience Organization is a global collection of thought leaders and experience industry pioneers dedicated to improving the quality of experiences, enhancing the opportunities for experience creators and promoting the ongoing development of the Experience Economy.

    • CEO
      • Sep 2021 - Feb 2022

      Providing corporate strategy, business development, marketing, business planning and M&A consulting to founders and other business executives representing a diverse set of industries. Providing corporate strategy, business development, marketing, business planning and M&A consulting to founders and other business executives representing a diverse set of industries.

    • United States
    • Events Services
    • 1 - 100 Employee
    • Chief Growth Officer
      • Nov 2020 - Sep 2021

      Expanded company's marketing efforts, especially to prospects in the Info Tech, Healthcare and Esports verticals. Helped launch a proprietary virtual event solution. Explored many opportunities to grow the company's geographical footprint and solution set through potential acquisitions, alliances and new product/service launches, with a particular focus on digital solutions and the design & production of transformative executive retreats. Expanded company's marketing efforts, especially to prospects in the Info Tech, Healthcare and Esports verticals. Helped launch a proprietary virtual event solution. Explored many opportunities to grow the company's geographical footprint and solution set through potential acquisitions, alliances and new product/service launches, with a particular focus on digital solutions and the design & production of transformative executive retreats.

    • United States
    • Events Services
    • 700 & Above Employee
    • Executive Vice President - Business Development
      • Jul 2012 - Nov 2020

      Formulated and implementated growth strategies across the full range of Freeman's offerings, with a special emphasis on market research, opportunity identification, business plan development, mergers, acquisitions & alliances, strategic selling, strategic recruiting, and the implementation, integration, and ongoing performance analysis of growth initiatives. Served as a Director on the Board of Directors for Freeman Audio Visual, a Freeman subsidiary.

    • Senior Vice President - Audio/Visual Sales
      • Mar 2009 - Jun 2012

      Led all aspects of 120+ person sales team focused on association, corporate and special event market clients. Grew the company's revenues by over 50% in this short time period through focused improvements in strategies, organizational design, staffing, training, incentives and leadership team development.

    • United States
    • Entertainment
    • 700 & Above Employee
    • Vice President - Business Development
      • Oct 2000 - Feb 2009

      Led company's new business development efforts for fastest growing market segments. Provided support to colleagues developing other market segments. Developed and managed company-wide prospect database and sales training program. Provided substantial assistance in developing company's marketing materials and marketing communications programs. Led company's new business development efforts for fastest growing market segments. Provided support to colleagues developing other market segments. Developed and managed company-wide prospect database and sales training program. Provided substantial assistance in developing company's marketing materials and marketing communications programs.

    • Vice President - Corporate Development
      • Mar 2000 - Oct 2000

      Led the corporate development efforts of this start-up software development and e-commerce company serving the tradeshow industry. Co-wrote company's business plan. Helped secure major client contracts and investor financing. Led the corporate development efforts of this start-up software development and e-commerce company serving the tradeshow industry. Co-wrote company's business plan. Helped secure major client contracts and investor financing.

    • United States
    • Events Services
    • 700 & Above Employee
    • Director - Corporate Development & Planning
      • Jan 1997 - Feb 2000

      Led the company's planning, financial analysis, and corporate development efforts. Managed staff of 8 as Director of Planning & Analysis. Helped launch new products, establish/acquire new divisions, and set up strategic alliances. Led the company's planning, financial analysis, and corporate development efforts. Managed staff of 8 as Director of Planning & Analysis. Helped launch new products, establish/acquire new divisions, and set up strategic alliances.

    • Manufacturing
    • 100 - 200 Employee
    • Senior Business Analyst
      • Mar 1995 - Dec 1996

      Analyzed operations and financial results of the Consumer Products Group for the Chairman of the Board. Helped senior executives in all functions of the Consumer Products Group find ways to improve their performances. Co-developed strategic plan and stock analyst presentation for spin-off of Consumer Products Group. Analyzed operations and financial results of the Consumer Products Group for the Chairman of the Board. Helped senior executives in all functions of the Consumer Products Group find ways to improve their performances. Co-developed strategic plan and stock analyst presentation for spin-off of Consumer Products Group.

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Financial Analyst
      • Feb 1993 - Mar 1995

      Analyzed the company's domestic sales to help the executive team make critical decisions on product mix and pricing and marketing strategies. Led the development of profit planning tools including a variety of pricing analysis and product, region, division, and channel profitability models. Analyzed the company's domestic sales to help the executive team make critical decisions on product mix and pricing and marketing strategies. Led the development of profit planning tools including a variety of pricing analysis and product, region, division, and channel profitability models.

    • Airlines and Aviation
    • 700 & Above Employee
    • Strategic Analyst
      • Feb 1992 - Jan 1993

      Analyzed marketing programs, pricing actions, and yield management systems for the company's Asian and Trans-Pacific operations, helping to identify specific opportunities for cost savings and profit improvement. Analyzed marketing programs, pricing actions, and yield management systems for the company's Asian and Trans-Pacific operations, helping to identify specific opportunities for cost savings and profit improvement.

    • Professional Services
    • 700 & Above Employee
    • Management Consultant
      • Sep 1991 - Mar 1992

      Performed forensic financial analyses for the company's Business Investigative Services division. Performed forensic financial analyses for the company's Business Investigative Services division.

    • Sales Executive
      • Jan 1985 - May 1990

      Sold software and data processing services to financial institutions throughout the United States. Launched a new advanced printing software program that quicky became an industry standard. Sold software and data processing services to financial institutions throughout the United States. Launched a new advanced printing software program that quicky became an industry standard.

Education

  • Northwestern University - Kellogg School of Management
    MBA, Marketing & Corporate Strategy
    1990 - 1991
  • University of Wisconsin-Madison
    BBA, Finance & Info Systems

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