Experience

Jardine Restaurant Group

• Hong Kong
• Food & Beverages
• 100 - 200 Employee

• Assistant Marketing Manager

  • Jun 2022 - Present

• Senior Marketing Officer

  • Aug 2020 - May 2022



Kabushikigaisha Limited (MouMouClub)

• Senior PR & Marketing Officer

  • May 2019 - Aug 2020



Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• Marketing Officer

  • Jul 2016 - May 2019

  • Handle marketing support for MX fast food chain • Work with internal departments and agency on food promotion across three day parts, including the R&D, key visual development, in-store POSM preparation, ATL media planning and post campaign effectiveness analysis • Prepare competitive reports including by day part menu, new dish and competitors’ pricing and advertisement monitoring • Analyze the effectiveness of promotion and sales • PIC for Christmas party set menu promotion • PIC for marketing support of Deli-o, an Asian cuisine style restaurant • Handle the local store marketing activities over 20 outlets, including communicating with landlord, prepare ad-hoc promotion and explore new market opportunities with the front line store-in-charge Show less



Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• Marketing Assistant

  • Sep 2013 - May 2016

  • Analysed competitors’ behavior & strategies • Participated in different promotion project • Conducted different market researches • Prepared sales report and analysis • Monitored competitors’ promotion strategies • Analysed competitors’ behavior & strategies • Participated in different promotion project • Conducted different market researches • Prepared sales report and analysis • Monitored competitors’ promotion strategies