Experience

V Digital Services

• United States
• Advertising Services
• 1 - 100 Employee

• Paid Search Specialist

  • Jun 2022 - Present

  I assist in managing paid team in a handful of areas including Franchises and Enterprise clients..I typically work on the back end of processes and help drive forward process and stately for the department. I assist in managing paid team in a handful of areas including Franchises and Enterprise clients..I typically work on the back end of processes and help drive forward process and stately for the department.



Cloudacious Media

• United States
• Advertising Services

• Founder / CEO

  • Dec 2020 - Present

  Learn more by clicking here: ● linktr.ee/cloudaciousmedia● cloudaciousmedia.com● https://www.youtube.com/channel/UCPqPG2r4YkPbo0nUQZZoQUw/featured Learn more by clicking here: ● linktr.ee/cloudaciousmedia● cloudaciousmedia.com● https://www.youtube.com/channel/UCPqPG2r4YkPbo0nUQZZoQUw/featured



Arizona College of Nursing

• United States
• Higher Education
• 400 - 500 Employee

• SEM / Paid Media Strategist

  • Dec 2021 - Mar 2022

  ● Develop and execute full-funnel paid media strategies in SEM, display, and video advertising● Research, deliver, and execute strategic recommendations for an enterprise-level paid search budget, including discretionary management of pacing daily campaign spend to hit overall budgets● Manage day-to-day optimizations of digital ad platforms and execute advanced technical skills for budget management, optimizations, and account management● Collaborate with graphic designers, web developers, and other partners to determine how variables within our digital marketing collateral impact PPC performance● Research, assess, and test audiences and segmentation within digital platforms● Analyze and report on SEM/paid media campaign performance● Present paid media plans, performance data, and project updates● Leverage ad testing to deliver customer insights and optimization opportunities



V Digital Services

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Paid Media Specialist/Team Lead

  • Sep 2020 - Dec 2021

  ● Leading a PPC-Focused Team of 12+ Specialist● Generating $25M+ in Revenue/Year● Ran Red-Flag Reports, Budget Rollovers, Team Meetings To Provide Daily & Weekly Updates● Trained Incoming New Hires on Tools, Processes, & Procedures● Provided Guidance to Team on Strategy Related Items on Facebook & Google Ads● Provided Guidance and Mentorship Through 1–1’s and Offline Assistance● Leverage Expertise in Multiple Industries To Determine the Customer’s Intended Target Audience, Testing Strategies and Analyzing Datasets To Create Reports Outlining Performance.● Created Often-Occuring Trainings on Subjects Including Sales, Process, & Procedures● Developed Operational Procedures for Premium Process. Premium Process Includes Accounts Over $12,000 Including (4) $100,000+/Month Accounts



Google

• United States
• Software Development
• 700 & Above Employee

• Global Kickstart Data Analyst - Google Program

  • Mar 2020 - Sep 2020

  ● Administer a Google Ads Program To Cultivate New Partnerships and Relationships With Vendors and Customers, Optimizing Their Google Ads.● Leading a 20+ Team To Drive $15,000,000 Revenue per Quarter in a Google Pilot Team● Implement Automation Within Google Ads Accounts Pairing Appropriate Attribution ModelsWith Smart Bidding (AI/Machine Learning Powered Bidding) To Maximize Ad DollarUtilization.● Managed a Rotating Consultation BoB of 350+ Clients● Led a Google Ads Program To Cultivate New Partnerships and Relationships With Vendors and Customers, While Optimizing Their Google Ads.● Consulting Digital Ad Managers in SEO, PPC To Establish Goals, Marketing Objectives and Create a Marketing Strategy.● Built Campaigns for Clients Based on Specific Needs● Overseeing Customer Account Management, Including Negotiating Contracts and Agreements To Maximize Profit

• Digital Strategist - Google Mid Market

  • Jan 2019 - Mar 2020



Mesa Community College

• United States
• Higher Education
• 700 & Above Employee

• Assistant House Manager

  • Sep 2016 - Jul 2018

  ● Managed Facebook Page Including Organic and Boosted Post● Developed PNL Spreadsheets To Track Revenue and Expenditures● Created Dynamic Reports To Highlight Trends for Shows M/M● Created Media Content Used To Promote Theatre for Live Events● Managed Online Media To Drive Offline Sales for Events ● Managed Facebook Page Including Organic and Boosted Post● Developed PNL Spreadsheets To Track Revenue and Expenditures● Created Dynamic Reports To Highlight Trends for Shows M/M● Created Media Content Used To Promote Theatre for Live Events● Managed Online Media To Drive Offline Sales for Events