Experience

Alltec LLC

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• President / CEO

  • May 2020 - Present



Shur-Line

• United States
• Manufacturing
• 1 - 100 Employee

• VP Sourcing and New Product Engineering

  • Oct 2015 - Sep 2019

  In this leadership position, overseeing sourcing and new product engineering activities for Shur-line branded painting tool products and Bulldog branded hardware products. Created the sourcing strategy focusing on supplier redundancy and supply chain simplification. Develop future product development strategies, evaluate current product performance and recommend market pricing• Drove a productivity plan in a turnaround environment on existing products through supplier negotiations resulting in $700K in cost reductions, transforming the business to a positive YE EBITDA. • Developed the framework for a new 3rd party Asian sourcing partner, executed a mutually beneficial agreement, and managed the transition with no supply chain interruptions.• Drove a product line source change from China to the USA to improve product performance, reduce working capital, and utilize FOH.• Developed and implemented commercial supplier agreements that peg product purchase prices to RMB / $$ exchange rate which resulted in $300K in purchase savings and mitigated further commodity inflation.• Managed the creation of a robust three-year new product roadmap utilizing focus group and store intercept input.• Lead the engineering team in the creation of new products utilizing a stage gate development process.• Oversaw infusion of new products by triggering 8 CDI projects to increase vitality by 12.5%.• Led comprehensive preparation and presentation of product line reviews at Lowes, Home Depot, and Walmart.

• Director, New Product Development

  • Jul 2013 - Sep 2015

  Led new product development for Shur-line branded painting tools. Managed a team of four engineers, one product manager, one marketing communications manager, and one sourcing director.• Developed new product ideation projects with outside research firms and leveraged results to build a robust three-year launch roadmap.• Led infusion of new products by triggering eight CDI projects which increased vitality by 12.5%.• Participated in a 100 day strategic planning process which improved underperforming item productivity and reduced cost by 40%, leading to $1M in incremental sales.

• Senior Manager, Product Marketing

  • Jul 2012 - Jul 2013

  Managed product marketing activities for the Shur-line Amerock and Bulldog brands with responsibilities for guiding and developing product marketing team of eight.• Developed a new brand identity utilizing an outside marketing service firm for a new retail brand.• Managed a team through a company divestiture and private equity business transition, maintaining morale and a unified team culture.



Irwin Industrial Tools

• Consumer Goods
• 1 - 100 Employee

• Sr. Manager - Channel Marketing

  • Jul 2011 - Jul 2013

  As Manager of Channel Marketing for Cooperatives, 2-step distribution, and Canadian customers, served as the liaison between sales, product marketing, finance, operations, marketing communications, and customer service.• Executed customer product line reviews with customer partners for strategic product categories. • Monitored customer POS data and recommended product line changes based on these trends. • Developed sales materials for field sales teams and for distributor partners. • Hired, trained and retained high potential channel marketers. • Developed and launched a mobile conversion program which generated $3M in yearly sales.• Recommended and implemented industry pricing initiatives including overhauling the company’s merchandising catalog.

• Group Product Marketing Manager

  • Feb 2004 - Jul 2011

  Contributed as Product Manager for HSS twist drilling, taps and dies, extractors, masonry drill bits, and fastener drive bit products. Developed and recommended new products, marketing strategies, merchandising, advertising, and promotions. • Served as a global business and SBU team leader for drilling and threading product platforms. • Develop integrated marketing plans including product packaging and graphics, promotions, communications and sales materials. • Launched several new product extensions to existing product lines via a successful stage gate process. • Prepared and presented several line reviews with big box retail chains including Lowes and The Home Depot.• Managed the transition of product sourcing from Brazil to China, with a 23% improvement in GM%.