Ron Sacks
Metadata Specialist at Dover Publications- Claim this Profile
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Bio
Dave Smith
I've worked with Ron over the years and he is a conscientious, hardworking, and thoughtful person who goes above and beyond to get the job done. His creative abilities are excellent, with strong copywriting skills and art design direction. He successfully grasps and communicates key product attributes, honing-in on unique features and benefits across a variety of products. On top of all that, he's just a great guy... real salt of the earth. I would strongly recommend Ron to anyone who needs someone with the skills noted above and who wants to work with a really nice person.
Sally Robertson
We at COLORED PENCIL Magazine worked with Ron as our contact for Dover Publications. Ron was always a pleasure to partner with in helping to mutually spread the word about the colored pencil art medium and in the promotion of his company's brand. He always looked for new ways to work together to make marketing ventures fresh and exciting. Always prompt to respond with a professional, yet friendly, demeanor. We knew we could always count on him when he set a deadline and will miss our business relationship with him.
Dave Smith
I've worked with Ron over the years and he is a conscientious, hardworking, and thoughtful person who goes above and beyond to get the job done. His creative abilities are excellent, with strong copywriting skills and art design direction. He successfully grasps and communicates key product attributes, honing-in on unique features and benefits across a variety of products. On top of all that, he's just a great guy... real salt of the earth. I would strongly recommend Ron to anyone who needs someone with the skills noted above and who wants to work with a really nice person.
Sally Robertson
We at COLORED PENCIL Magazine worked with Ron as our contact for Dover Publications. Ron was always a pleasure to partner with in helping to mutually spread the word about the colored pencil art medium and in the promotion of his company's brand. He always looked for new ways to work together to make marketing ventures fresh and exciting. Always prompt to respond with a professional, yet friendly, demeanor. We knew we could always count on him when he set a deadline and will miss our business relationship with him.
Dave Smith
I've worked with Ron over the years and he is a conscientious, hardworking, and thoughtful person who goes above and beyond to get the job done. His creative abilities are excellent, with strong copywriting skills and art design direction. He successfully grasps and communicates key product attributes, honing-in on unique features and benefits across a variety of products. On top of all that, he's just a great guy... real salt of the earth. I would strongly recommend Ron to anyone who needs someone with the skills noted above and who wants to work with a really nice person.
Sally Robertson
We at COLORED PENCIL Magazine worked with Ron as our contact for Dover Publications. Ron was always a pleasure to partner with in helping to mutually spread the word about the colored pencil art medium and in the promotion of his company's brand. He always looked for new ways to work together to make marketing ventures fresh and exciting. Always prompt to respond with a professional, yet friendly, demeanor. We knew we could always count on him when he set a deadline and will miss our business relationship with him.
Dave Smith
I've worked with Ron over the years and he is a conscientious, hardworking, and thoughtful person who goes above and beyond to get the job done. His creative abilities are excellent, with strong copywriting skills and art design direction. He successfully grasps and communicates key product attributes, honing-in on unique features and benefits across a variety of products. On top of all that, he's just a great guy... real salt of the earth. I would strongly recommend Ron to anyone who needs someone with the skills noted above and who wants to work with a really nice person.
Sally Robertson
We at COLORED PENCIL Magazine worked with Ron as our contact for Dover Publications. Ron was always a pleasure to partner with in helping to mutually spread the word about the colored pencil art medium and in the promotion of his company's brand. He always looked for new ways to work together to make marketing ventures fresh and exciting. Always prompt to respond with a professional, yet friendly, demeanor. We knew we could always count on him when he set a deadline and will miss our business relationship with him.
Experience
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Dover Publications
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Garden City, New York, United States
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Metadata Specialist
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Dec 2021 - Present
Returned to Dover Publications in December 2021 as a Metadata Specialist: • Responsible for combining key title attributes into metadata that drives online discoverability, particularly on Amazon.com • Research, develop and manage content improvement of basic bibliographic metadata: title/subtitle, subject & genre categorizations, book & author descriptions and keyword tagging • Implement scalable metadata optimization to enhance product rankings through testing, data analysis, and reporting • Monitor and review metadata feed to distributors and online sales channels • Measure and track results as they relate to discoverability and revenue • Research competing products and categories to help identify metadata and content opportunities Show less
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Dover Publications
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Mineola, N.Y.
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Product Marketing Specialist
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Jul 2008 - Feb 2020
Was responsible for merchandising and marketing of an independent catalog of over 10,000 specialty books to both consumer and trade segments: • Over 100,000 active customers in the following segments: Children’s, Crafts, Fine Art, Literature, Math, Music, and Adult Coloring • Improved catalog response rates and customer engagement +2-3% YOY via contests, creative presentation, product reviews, A/B testing (layout, format, offer) and merchandising tie-ins with website • Increased Amazon revenue 3% on select product by creating enhanced content and cross-promotions via Amazon’s A+ content platform • Directed impactful digital advertising brand awareness campaigns to over 150 different websites, bloggers, and influence marketers • Drove revenue as brand manager of the following product lines: Dover Thrift Editions ($2.5MM in annual revenue), Math/Science ($2.5MM), Music ($1.5MM) and Self-Help ($250K) • Oversaw trade print advertising program with Publisher’s Weekly to promote the general Dover brand and launch new self-help imprint, Ixia Press Show less
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Incremental Media
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Bellmore, New York, United States
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Creative Consultant
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Sep 2006 - Jul 2013
Provided freelance copywriting and layout design services for this package insert media company. Most were clients that had already promoted their consumer products via Direct TV, and we helped generate "incremental" revenue through the package insert media channel. Projects included the Allstate Motor Club, Shark Navigator Vacuum, Hulk Hogan Grill, Jack LaLanne Power Juicer Elite, Boardroom Health Ultimate Healing Books, Black and Decker Infrawave Oven, and Homedics Brethe Air Revitalizer. Provided freelance copywriting and layout design services for this package insert media company. Most were clients that had already promoted their consumer products via Direct TV, and we helped generate "incremental" revenue through the package insert media channel. Projects included the Allstate Motor Club, Shark Navigator Vacuum, Hulk Hogan Grill, Jack LaLanne Power Juicer Elite, Boardroom Health Ultimate Healing Books, Black and Decker Infrawave Oven, and Homedics Brethe Air Revitalizer.
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Director, Catalog Marketing/Music Merchandising
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Sep 2000 - Jul 2005
• Determined offer, product and pricing strategy, and overall creative direction for the music club; Analyzed sales and inventory data to insure proper product mix and to maximize sales per member metrics; Maintained over $25MM in profits despite a declining music market • Generated incremental revenue of over $6MM per year by creating and managing the “Just Released” program, a reinvention of the traditional club model, offering otherwise unavailable new titles to music club members • Created a catalog of over 50 club-exclusive music compilations, generating over $1MM in incremental revenue over a two-year period Show less
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Music Consultant
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1998 - 2000
Provided strategic, creative, and repertoire direction for Rock & Pop Classics compilation continuity series, expanding client's product lines into music Provided strategic, creative, and repertoire direction for Rock & Pop Classics compilation continuity series, expanding client's product lines into music
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VP, Artists & Repertoire Development
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Jun 1991 - Nov 1998
Supervised entire Artists & Repertoire Department in creation of music club catalogs; developed exclusive CD product from club members; new business development-helped launch Latin and Christian music club segments. Supervised entire Artists & Repertoire Department in creation of music club catalogs; developed exclusive CD product from club members; new business development-helped launch Latin and Christian music club segments.
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Education
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New York University
M.S., Direct & Interactive Marketing -
State University of New York College at Fredonia
B.S., Sound Recording Technology
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