Experience

Florida's Natural Growers

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• National Account Manager - Target, UNFI and Albertsons Companies

  • Feb 2012 - Present

  Manage the Florida's Natural Growers sales, distribution, marketing and merchandising functions for Target, UNFI and Albertsons Companies nationally. Develop and manage multiple broker partners including Crossmark, Impact Group and Alliance Sales/Marketing. Manage the Florida's Natural Growers sales, distribution, marketing and merchandising functions for Target, UNFI and Albertsons Companies nationally. Develop and manage multiple broker partners including Crossmark, Impact Group and Alliance Sales/Marketing.



Schwan's Company

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • Feb 2011 - Nov 2011

  Execute the sales, brand and marketing strategy for Schwan's Consumer Brands Bakery and Strategic Growth divisions (over $250M) with multiple cross-functional leadership roles. Created strategic sales and trade plans with a $50M+ trade budget and a focus on the key national retailers including Walmart, Target, Kroger and Safeway. Execute the sales, brand and marketing strategy for Schwan's Consumer Brands Bakery and Strategic Growth divisions (over $250M) with multiple cross-functional leadership roles. Created strategic sales and trade plans with a $50M+ trade budget and a focus on the key national retailers including Walmart, Target, Kroger and Safeway.



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• National Account Manager - Supervalu

  • Aug 2006 - Dec 2010

  Responsible for $52M in direct confection and grocery volume at Supervalu. Developed and executed actionable business plans based on consumer and category insights to drive brand share in confection and baking categories. Worked with team members to develop, negotiate and implement strategic company initiatives with key decision makers at Supervalu Corporate, their banners and and the 3 wholesale divisions. Built and delivered strategic sales plans that created new and profitable opportunities for both the customer and Hershey. Team Lead at Cub Foods HQ responsible for planning, developing and executing sales, distribution and promotional plans for all stores both corporate and franchise. Strategic plans were then communicated, executed and analyzed for maximum ROI utilizing both internal and external data analysis tools.

• Customer Sales Executive - Speciaty Channels

  • Jan 1997 - Aug 2006

  Managed all sales, promotions and category analysis functions at various Vending, Concession and Fundraising key accounts in the Midwest. Worked with business owners to develop best in class promotions and created opportunities that drove profitable sales. Developed quarterly and annual business plans, short and long term strategies and led training sessions to ensure employees were using all necessary category insights and product knowledge.

• District Supervisor

  • Jan 1993 - Dec 1996

  Hired, trained and managed 8 RSR's in the metro Chicago areaResponsible for share and volume growth at Supervalu Midwest Region and Cub Foods West division as well as several large convenience store chains

• Retail Sales Representative

  • May 1989 - Dec 1992

  Managed 75 retail grocery accounts as well as several key independent drug and convenience store chains.Executed business plans and managed all promotional plans, new item execution and post promotion analysis at Supervalu, Nash Finch and Fairway Foods divisions in Fargo, ND



Nabisco

• Consumer Goods
• 700 & Above Employee

• Sales Manager

  • Mar 1987 - May 1989

  Sales Manager responsible for all promotional and base activity for multiple brands including Planters Snacks, A1, Milk Bone and other leading brands. Main concentration was Mass/Drug class of trade with HQ emphasis Sales Manager responsible for all promotional and base activity for multiple brands including Planters Snacks, A1, Milk Bone and other leading brands. Main concentration was Mass/Drug class of trade with HQ emphasis



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Sales/Marketing Executive - Tombstone Pizza

  • Feb 1986 - Dec 1987

  Duties included all sales, ordering, product placement, pricing and promotional activity in key retail and regional Grocery Chains in the Dallas/Fort Worth area Duties included all sales, ordering, product placement, pricing and promotional activity in key retail and regional Grocery Chains in the Dallas/Fort Worth area