Business Development Specialist

• Jan 2022 - Present

DNP Imagingcomm America Corporation is a U.S.-based subsidiary of Dai Nippon Printing Co., Ltd. Since starting our U.S. operations in 1995, our division has grown to be the world’s premier manufacturer of thermal transfer ribbons for barcode and dye-sublimation printers. DNP is also the world’s largest diversified printing/coating technologies company. At its 59 plants, both in Japan and overseas, DNP’s operations include commercial printing, packaging, decorative materials, electronics, business forms and information media supplies. DNP is a global corporation with $15 billion in annual revenue.

Marketing Consultant

• Jul 2020 - Jan 2022

Sales & Marketing Director

• Jan 2021 - Nov 2021

We are an innovative custom merchandising services firm working with Big Box Retailers and Fortune 500 Brands to enhance their consumer's shopping experience. Our full service capabilities include design, engineering, prototype validation, manufacturing, packing, shipping & installation for custom permanent/semi-permanent displays, fixtures and in-store environments. We are an innovative custom merchandising services firm working with Big Box Retailers and Fortune 500 Brands to enhance their consumer's shopping experience. Our full service capabilities include design, engineering, prototype validation, manufacturing, packing, shipping & installation for custom permanent/semi-permanent displays, fixtures and in-store environments.

Integrated National Sales & Marketing Executive

• Apr 2019 - Jun 2020

• Remote Office - Latrobe, PA• Exceeded first year print and digital media revenue quota by 20%.• New business leader for 2019 with campaign win of $250K+ with Zippo Manufacturing.• Negotiated and closed a 3 year, $3M direct mail and digital contract with Kuhn’s Quality Foods. • Built extensive sales pipeline. Forecasted to exceed 2020 $1M quota by 200%.• Earned 20+ digital, direct mail, sales and marketing certificates.• Leveraging best-in class AI data from machine learning proved to be a game changer for clients. Leveraged fully owned DMP and DSP to identify, target and influence custom audiences to maximize KPI's.• Implemented a prospecting cadence offering custom business and industry insights. Reached out via phone, email, text and face-to-face for the purpose of identifying and capturing new business and revenue opportunities.• Expanding knowledge base of customer business/objectives and requirements.• Built meaningful value-added relationships, selling the value of Valassis products, services and solutions and worked toward establishing long term business partnerships. • Practiced “The Challenger Sale”, using data, research and insights to teach and lead clients toward a Valassis omni-channel solution.• Trusted client partner. First point of client contact for problem solving and advisement. • Effectively built internal client teams to support legal, contract management, financial, targeting, product evaluation, creative, analytical and senior management. • Maintained accurate and up-to- date forecasts and pipelines through Salesforce.com.Based on the negative effect on revenue from COVID-19, my position with Valassis Sales and Marketing was eliminated. Although saddened to leave this company, where my performance was consistently rated as outstanding, I am seeking to shift into a management role and looking forward to the opportunity to repeat my same record of success for my next employer.

Marketing & Media Manager

• Jan 2018 - Mar 2019

• Implemented website audit and introduced best practices for improvement.• Significantly improved overall brand image, website traffic and conversion rate.• Provided marketing advisement to executive team.• Developed digital strategies and content to support business objectives.• Identified opportunities to expand global market share and brand equity.• Served as brand ambassador and media relations contact.• Wrote and distributed press releases, articles and content for blog and social media.• Oversight of U.S and U.K corporate websites and customer service portal.• Search engine optimization (SEO), search engine marketing (SEM), social media and email. • Copywriting, design, storyboarding, video/photography and editing web base training.• Presented monthly marketing, media and analytic reports to executive committee.• Collaborated with in house Developers and Web Designer.• Reviewed and evaluated individual performance and accomplishments.• Managed social media and media ad placement calendar.• Collaborated with senior executives, engineers, IT, chemists and project managersResigned from position to pursue sales and marketing opportunity with Valassis Sales & Marketing.

Digital Sales Specialist

• Mar 2017 - Aug 2017

• Prospected new business throughout Westmoreland County for digital marketing opportunities. • Developed new business and on-boarded clients, increasing customer base by 50% in six months while exceeding sales quota by 25%.• Collaborated with clients in strategizing online marketing solutions to achieve business goals utilizing research, data insights and a vast portfolio of third party digital marketing solutions, including programmatic display, mobile, retargeting, geo-fencing, social media and more. • Developed marketing campaigns for client businesses across a wide array of verticals in the business-to-consumer (B2C) and business-to-business (B2B) sectors.• Collaborated with a staff of 15 print sales representatives delivering digital strategy requests.• Engaged in networking, prospecting and closing new business.• Drafted sales proposals and contracts and designed PowerPoint presentations.• Reviewed client contracts and invoicing for accuracy.• Delivered weekly account development and reports to executive team.• Clients: Excela Health, Westmoreland Museum of Art and The SecondHalf Coach.Position eliminated due to company reorganization.

Director of Business Development

• Apr 2000 - Nov 2016

• Led new business development for full service agency.• Achieved annual revenue goal for 14 years.• Prioritized client business goals and advised on marketing and advertising solutions.• Increased agency new business by 20% year over year.• Drove the project definition and documentation of client requirements, from creative brief toexecution and measurement, taking complete project/client ownership.• Customer centric-provided outstanding customer service, ensuring quality and efficiency.• Performed media buys, negotiated contracts and prepared budgets.• Produced quotes and monthly invoicing.• Lead generation through events, online marketing, networking, cold calling and email.• Lead concept development, creative execution, video/photo and editing.• Collaborated with integrated agency team to build inbound and outbound marketing tactics,responsive website, content for blog and promotional materials to capture new business.• Led RFPs, sales, presentation development and client pitching.Clients:Howard Hanna Real Estate Services-Howard Hanna Real Estate Services is the #1 family-owned and -operated independent broker in the U.S.A. Developed marketing and campaign materials to support agent and corporate business objectives.University of Pittsburgh - In collaboration with key stakeholders, I spearheaded a successful recruitment strategy, driving the execution and branding for the National Children's Study in Westmoreland. Campaign resulted in exceeding goal numbers and was recognized by the federal government as as the benchmark recruitment strategy for other study centers across the country to follow.Valley Dairy Restaurants - Managed annual advertising budget and media planning and buying for a 12-location family restaurant. Developed loyalty club, email, menu and in store design, social media, website, television, radio and direct mail creative execution and media buying.

Graphic Designer/Marketing Coordinator

• Apr 1997 - Apr 2000

As leading inventor and manufacturer of safe, high-quality stainless steel gas connectors, Dormont has earned the reputation as one of the foremost experts in the food service industry.• Provided creative direction and graphic design for catalogs, sales literature, trade publication advertising, newsletters, packaging, displays, signage, exhibit graphics, logos, website graphics and specialty promotional items for the largest manufacturer of stainless steel gas connectors in the world.• Produced trade show and exhibit display materials.• Engaged in marketing, communications, special events, sales meetings and trade show planning.• Hired external agencies, photography, printing and packaging vendors.• Maintained and recorded ISO documentation• Coordinated quotation and purchase order requisitions.• Provided design and oversight of the Dormont brand identity.

Senior Graphic Designer

• Feb 1990 - Mar 1997

• Creative team leader in the marketing department of Pittsburgh’s largest newspaper.• Delivered campaign management to promote the paper and area events.• Provided graphic design and coordinated projects for editorial, circulation and advertising departments.• Presented creative concepts, design and production of all newspaper marketing materials.• Collaborated with various agencies to develop award-winning, multi-media advertising campaigns to build newspaper product awareness, increase circulation and raise advertising revenues.• Managed external agency, photography, printing and packaging vendors.• Coordinated quotes and requisition procedures within purchasing system.• Coordinated sponsorship events and venues.