Experience

AdScale

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Sales and Marketing ... UK, SE Asia and Australia

  • Jan 2018 - Present



ZenBid

• Netherlands
• IT Services and IT Consulting

• Global Marketing, Sales and Client Management covering SE Asia and the UK

  • Jul 2016 - Present

  The scale and complexity of today’s search marketing for advertisers and agencies has made it critical to automate bid and campaign optimisation.ZenBid EL was designed by industry experts and mathematicians. It enables both advertisers and agencies of all sizes to not just manage but also optimise your campaigns and avoid the most frustrating tasks associated with managing online advertising accounts. ZenBid EL technology utilises AI/Machine Learning and is based on a set of algorithms designed to increase conversion volume and lower CPA on the Google Search and Display Network.👍 Automated Budget Management … through its algorithmic Budget Module ZenBid EL automates budgets by smartly allocating funds between campaigns on a daily and monthly basis, attaining the ideal utilization of your advertising budget.👍 Live Bid Management … through its algorithmic Bid Module ZenBid EL sets the best bid & bid adjustment for every keyword and placement 24 hours a day and improves total performance.👍 Click Fraud Prevention … ZenBid EL monitors your traffic to identify and suspend all problematic IP addresses from your AdWords account saving it from potential click fraud activity.👍 Real Time Alerts … ZenBid EL analyses your account's performance 24/7 and alerts when abnormal behavior that can harm your performance is identified. Landing Page Monitoring … ZenBid EL continuously monitors your landing page availability and coherence, tests landing pages speed, checks their mobile friendliness and more.👍 Search Query Analysis … ZenBid EL performs in-depth analysis of your search query reports and provides Actionable Recommendations such as adding new keywords, adding negative keywords, pausing duplicated keywords and more.👍 MCC and Account Dashboards … ZenBid EL easily analyses your accounts’ performance and displays information in a simple “at a glance” format.ZenBid EL isn’t a replacement for your strategy but should be used to enhance it.



PRADEO

• France
• Computer and Network Security
• 1 - 100 Employee

• Commercial Strategy & Business Development Manager – Asia

  • Dec 2015 - Apr 2016

  I now represent Pradeo Security Systems directly as their Commercial Strategy & Business Development Manager in Asia and my role includes:COMMERCIAL STRATEGY• Identifying new commercial partnership opportunities.• Ensuring that commercial partners fit with the Pradeo’s business and do not infringe on other important organisational relationships.• Developing new partnership proposals.• Managing partner relationships including regular liaison and provision of information.• Liaising with partners Business Development and Marketing contacts on branding design, production and approval.• Liaising with the Events Organisations on event attendance.BUSINESS DEVELOPMENT• Proposing potential business deals by discovering and exploring opportunities.• Researching and analysing potential prospects• Generating and following up leads.• Screening of potential business deals and deal requirements by evaluating options.• Securing meetings and presenting Pradeo’s offer in the most advantageous way.• Closing new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.



GrowYellow

• Denmark
• IT Services and IT Consulting
• 1 - 100 Employee

• Client Engagement Manager

  • Apr 2014 - Nov 2015

  CLIENT ENGAGEMENT ...Engaging with clients before, during and after the sales process to ensure they understand all there is to know about Pradeo’s Mobile Security Application solutions. This consists of pre-sales engagement/visits, furnishing clients with requested information necessary to help them make key decisions, supporting the sales process through personal involvement in meetings and presentations, arranging and delivering presentations & demo's of Pradeo's solutions, supporting Proof of Concept and also post-sales activity to ensure clients are satisfied with all aspects of implementation and future efficient operations.GLOBAL MARKETING ...I am also responsible for the global marketing of Pradeo’s Mobile Application Security solutions which include CheckMyApps, AuditMyApps, CheckMyApps API and My Company Store. Pradeo (a “visionary” in Gartner’s 2014 Application Security Testing Magic Quadrant) have developed unique ground breaking solutions by which Apps on mobile devices can be checked for their intended malicious actions (Reveal) rather than the requested permissions it asks for (Reputation) using a patented “trust revealing” technology that performs forensic security testing, both statically and dynamically, using their 24 integrated virus checkers all within 2 minutes and against a pre-determined security policy before deciding whether to allow the App or not.