Experience

Tattooed Chef

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior Vice President of Sales

  • Mar 2023 - Present

  Executive Leadership Team Member and Sales Vice President, mentor and cheerleader for a great team of sales professionals. Total U.S. responsibilities across all classes of tradeI have a passion for this industry and love the thrill of victory!Skilled in CPG Sales Leadership, Business Development, Marketing Strategy, Brand Growth, New Product Development, Operations, Forecasting, P&L, Trade Planning, Broker Management, Retailer Partnerships.

• Vice President of Sales

  • May 2022 - Mar 2023

  Sales Leadership & Business Development - Branded and Own/Private Brands. VP Sales, managing sales team of 5 Directors and National Broker (support) Network.Business Development - new innovation launches and existing business expansion Go-to-market strategy, customer management, Financial / P&L responsibility, forecasting, trade marketing - delivering profitable new business growth. Insights driven sales execution.



Sugar Mountain (Beecher's Handmade Cheese, Frozen Entrees & Mishima Reserve brands)

• West/Central and National Acct

• VP/Director of Sales

  • Jul 2019 - May 2022

  Leading Brand Sales Team across multiple classes of trade - Food/Grocery, Club, Natural, Distributor, eCommerce, C Store, Food Service. Includes Frozen, Deli, Meat, & Grocery departments within Chain, Independent and National Grocery companies. Develop and Lead Broker Network across all business units. Delivered over 150% growth on existing brand via major new business wins - Food, Mass and Natural classes of trade. Leading Brand Sales Team across multiple classes of trade - Food/Grocery, Club, Natural, Distributor, eCommerce, C Store, Food Service. Includes Frozen, Deli, Meat, & Grocery departments within Chain, Independent and National Grocery companies. Develop and Lead Broker Network across all business units. Delivered over 150% growth on existing brand via major new business wins - Food, Mass and Natural classes of trade.



Dean Foods (Dairy Categories)

• Director National Accounts

  • Aug 2011 - Jul 2019

  Account management, relationship building and sales/P&L responsibility across key grocery, club (Costco) and food service (Starbucks) national customers. Dairy - Fluid/Cultured, Ice Cream/Novelties, Juices. Direct sales and broker/agency management. Branded and Own Brands. Collective annual sales responsibility of $200+ MM - grew to $350 MM. Including double digit growth Albertsons, Costco and tripled Starbucks business to $75MM in less than 3 years. Driving growth via Sr mgmt relationships, customer strategy alignment and passion to win. Show less



Advantage Solutions

• Advertising Services
• 700 & Above Employee

• Vice President - Natl Customer Team Leader - Safeway

  • Jan 2006 - Apr 2011

  Full P&L and GM responsibilities for team of 43 people. $900 Million in Annual sales and 130+ clients across all categories. Corp Leadership group involved in building agency from 70 to 17,000+ employees. Over-delivered on sales and profit budgets last 5 years and executed multiple successful brand launches. Broad range of experience from Pioneering new brands to building established CPGs. Hired, developed and promoted several key business professionals as Team Leader. Key Brands: Tropicana, Barilla, Bumble Bee, Mott's, Unilever, Gortons, Church/Dwight (Arm & Hammer), Sunmaid, Marzetti, Mars, Fage, Daisy. 100+ CPG Brands Show less



JJ Morris, Morris Lebaron --> Advantage

• Business Development Mgr, Sales, strategy

  • Aug 1990 - Dec 2005

  Multiple roles while at ASM: Retail, Category Management, Business Development, Department Manager, Strategy/Insights, New Business Acquisition. Customer responsibilities includes: Raleys, Savemart, Unified, Food 4 Less, Safeway, Long's Multiple roles while at ASM: Retail, Category Management, Business Development, Department Manager, Strategy/Insights, New Business Acquisition. Customer responsibilities includes: Raleys, Savemart, Unified, Food 4 Less, Safeway, Long's