Experience

Unicorn Group

• Australia
• Events Services
• 1 - 100 Employee

• Co-Founder and CEO

  • Apr 2006 - Present



Augment

• Melbourne, Australia

• General Manager, Victoria

  • 2004 - 2006

  Leading a stand alone team of event marketing professionals to deliver seamless creative experiences for clients such as Honda, Medibank Private, NAB, adidas, Visy, Mitsubishi, Motorola. Services to clients included staff retention and incentive programs, customer retention and acquisition programs, new product launches, conferences, multimedia presentations, staff and channel training programs, roadshows & promotions. Leading a stand alone team of event marketing professionals to deliver seamless creative experiences for clients such as Honda, Medibank Private, NAB, adidas, Visy, Mitsubishi, Motorola. Services to clients included staff retention and incentive programs, customer retention and acquisition programs, new product launches, conferences, multimedia presentations, staff and channel training programs, roadshows & promotions.



Spinach Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 2000 - 2004

  Strategic management of key agency accounts and leading teams of internal stakeholders and external suppliers to enhance the marketing and sales objectives of blue chip clients. Along with launching French car giant Renault into Australia, Ron managed key accounts in the travel & tourism, sports & leisure, retail, fmcg and financial sectors. Responsible for strategic planning, creative production, print production, tv production, outdoor media production, multi-media and online production, media planning and buying & customer research. Show less



Foote, Cone & Belding

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 1999 - 2000

  Full advertising account management of agency's largest account. Strategic planning, creative management, production management, media planning & buying, etc. Seamlessly managed marquee client Chrysler-Jeep through the transition of relocating from Sydney to Melbourne as well as the merger between Bozell and FCB. Created an invaluable, formalised link between the client and their sales channel to achieve optimal results for all parties. Full advertising account management of agency's largest account. Strategic planning, creative management, production management, media planning & buying, etc. Seamlessly managed marquee client Chrysler-Jeep through the transition of relocating from Sydney to Melbourne as well as the merger between Bozell and FCB. Created an invaluable, formalised link between the client and their sales channel to achieve optimal results for all parties.



Honda Australia Motor Vehicles

• Australia
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Marketing Product Planner

  • 1995 - 1998

  Responsible for customer, product, sales & competitor research, analysing and making recommendations for future products to be launched into Australia. Responsible for researching market sales trends and recommending overseas Honda models & variants that would fit into future Honda Australia sales mix. Highlight was the recommendation launch of CR-V into Australia which became Honda Australia's most successful model. Liaised with internal departments, overseas Honda offices & factories, competitors, industry bodies, advertising agencies, media agencies and other suppliers. Show less