Experience

The 614 Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Managing Director, Advetising Operations

  • 2017 - Present

  Greater New York City Area In my current role, I am accountable for leading overall advertising operations to meet clients' requirements and goals, evaluate costs, and formulate applications by negotiating prospects with potential clients. I am excellent at optimizing day-to-day advertising operations with each client by directing teams to leverage optimal service for ad processes. I also facilitate client internal business structure by providing approachable tactics for business development. Steer migrations and new… Show more In my current role, I am accountable for leading overall advertising operations to meet clients' requirements and goals, evaluate costs, and formulate applications by negotiating prospects with potential clients. I am excellent at optimizing day-to-day advertising operations with each client by directing teams to leverage optimal service for ad processes. I also facilitate client internal business structure by providing approachable tactics for business development. Steer migrations and new onboarding systems of customers to set up and start marketing for high-quality products. I interactively collaborate with potential technology partners to leverage costing practices for advanced advertising tasks. I am always improving ad pieces of agency relationships evidence for TAG Ad Fraud investigations from 6B impressions to over 1.5T impressions in 5 years. • Established exceptional startup company by considering cookie-less targeting approach for user target ad needs. • Partnered with Chief Revenue Officer for new client strategies to manage overall commercial revenue processes. • Developed infrastructure and process plans for organization to drive desired industrial growth. • Accelerated data from 6B to 1.5T impressions in five years for TAG Ad fraud studies with agency relationships. Show less



Unique

• United States
• Advertising Services
• 1 - 100 Employee

• SVP, Ad Operations

  • 2020 - Present

  United States



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Senior Partner, Director of Digital Investment & Implementation

  • 2015 - 2016

  Greater New York City Area In my former role, I assessed and reviewed ideal partner lists according to client requirements and categories employed to analyze capabilities and resolve issues. Ensured tactical arrangements with preferred associates by scrutinizing payout costs to share goals and business values. I actively negotiated with key publisher partners to manage internal stakeholder issues and offer probable solutions. • Co-authored and applied GroupM policies on ad perspective in partnership with viewability… Show more In my former role, I assessed and reviewed ideal partner lists according to client requirements and categories employed to analyze capabilities and resolve issues. Ensured tactical arrangements with preferred associates by scrutinizing payout costs to share goals and business values. I actively negotiated with key publisher partners to manage internal stakeholder issues and offer probable solutions. • Co-authored and applied GroupM policies on ad perspective in partnership with viewability vendors and publishers. • Established and installed digital publisher rate card templates across North American businesses by implementing strategic and innovative ideas. • Cultivated and devised investigation operations for client and publisher viewability performance to employ core leadership for performance improvement. • Stimulated preferred publisher signups upto20% by ideating and deploying valuable approaches. Show less



BBN Networks

• SVP, Global Media Operations

  • 2014 - 2015

  Greater New York City Area In this experience, I developed functional global media division by creating international ad exchange and facilitating defined processes across multiple countries. Recruited and mentored teams for account management, ad operations and optimization to improve efficiency and reduce costs. • Navigated solid relations with technology partners to implement multiple platforms for managing day-to-day advertising needs. • Achieved 64% improvement rate of ad campaign within first quarter at… Show more In this experience, I developed functional global media division by creating international ad exchange and facilitating defined processes across multiple countries. Recruited and mentored teams for account management, ad operations and optimization to improve efficiency and reduce costs. • Navigated solid relations with technology partners to implement multiple platforms for managing day-to-day advertising needs. • Achieved 64% improvement rate of ad campaign within first quarter at company. • Upgraded overall campaign performance by 250% within 6 months. Show less



24/7 Media Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• SVP, Global Advertising Operations & Services

  • 2012 - 2014

  Greater New York City Area • Spearheaded and managed an Advertising Operation business that grew and managed over $400million a year in billings • Mentored and facilitated the career growth of many young employees within the company, a number of which have ascended to Director and Vice President level positions • Instrumental in rolling out new products to media division globally • Built out team of international support in India to facilitate global reporting and campaign set-up needs

• Senior Vice President, Advertising Operations

  • 2009 - 2012

  New York, NY • Orchestrated the creation and growth of Ad Ops across four different companies simultaneously (24/7 Media, Xaxis, Media Innovation Group, BBN) with a staff exceeding 60 across Media Strategy, Account Management, Campaign Management, Account Strategy, Publisher Relations and Business Analysts • Integral member of team that introduced social, mobile, tablet, video, advanced rich media units into sales products • Organized all department heads within North America Media to create seamless… Show more • Orchestrated the creation and growth of Ad Ops across four different companies simultaneously (24/7 Media, Xaxis, Media Innovation Group, BBN) with a staff exceeding 60 across Media Strategy, Account Management, Campaign Management, Account Strategy, Publisher Relations and Business Analysts • Integral member of team that introduced social, mobile, tablet, video, advanced rich media units into sales products • Organized all department heads within North America Media to create seamless workflow and flawless business execution

• Vice President, Advertising Operations

  • 2006 - 2009

  Greater New York City Area • Managed over $100million of billings a year • Responsible for all standard display and SEM in North America and Australia • Oversaw Campaign Management, Account Management, Account Strategy and Media Strategy teams in New York, California and Australia • Interacted daily with sales and clients on campaign status; troubleshooting any and all discrepancies and/or technical issues with regards to online campaigns and delivery • Pioneered a separate team of Campaign Manager’s… Show more • Managed over $100million of billings a year • Responsible for all standard display and SEM in North America and Australia • Oversaw Campaign Management, Account Management, Account Strategy and Media Strategy teams in New York, California and Australia • Interacted daily with sales and clients on campaign status; troubleshooting any and all discrepancies and/or technical issues with regards to online campaigns and delivery • Pioneered a separate team of Campaign Manager’s, Account Strategist’s, Media Strategist’s and Publisher Relations to support new B3 product • Served clients, sales and prospects with a consultative approach for online advertising capabilities and strategized on offerings to maximize sales • Provided sales with inventory requests and completed ad spec worksheets • Accountable for reviewing and troubleshooting all product upgrades to Open AdStream and DecideDNA products prior to release

• Director, Advertising Operations

  • 2001 - 2006

  Greater New York City Area • Responsible for all standard display North America • Managed team of Campaign Manager’s and Account Manager’s in New York and California • Ran Traffic Services producing revenue for running Open AdStream client campaigns in North America • Effectively troubleshoot and resolve all client conflicts with regards to discrepancies and technical ad serving issues • Lead the team in designing the workflow in new order management system and financial reporting

• Senior Campaign Manager

  • 1999 - 2001

  Greater New York City Area • Assigned campaigns to other Campaign Manager’s • Reviewed pacing and performance on all campaigns with team

• Campaign Manager

  • 1999 - 1999

  Greater New York City Area • Booked media campaigns within Open AdStream ad server • Managed pacing and performance for campaigns



NewBase - Connected Marketing

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Account Manager

  • 1995 - 1999

  Stamford, CT • Main contact for #1 client NNN (Newspaper National Network) • Negotiated IO’s with all major and local newspapers across the United States • Worked closely with all major global newspapers on IO and tear sheets