Experience

SARA Group KSA

• Saudi Arabia
• Retail
• 200 - 300 Employee

• Brand Manager

  • May 2014 - Present

  - Managing P&G Brand Portfolio & La Prairie - Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers. - Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners. - Working closely with Retailer partners and Marketing Research companies to obtain relevant information, including the development and implementation of the Brands. - Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition. - Identifying products that need to be reformulated or discontinued. - Implementing the marketing plans by working with internal and external suppliers / agencies to deliver in a timely manner and on budget. - Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays. - Reviewing and analysing launch sales and product movement to establish selling trends as well as opportunities for continuing brand awareness and growth. - Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained. - Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy. - Establishing performance specifications, cost and price parameters, market applications and sales estimates. - Coordinating regular meetings and preparing regular reports outlining the brands’ performance. - Managing the status of projects, product testing and the evaluation of external agencies. - Ensuring that accurate merchandising tools are followed in stores. Show less



Group JWA sal

• Brand Manager

  • Dec 2010 - Sep 2013

  -Responsible of Hiring, Coaching and Training Employees. -Developing and implementing administrative workflow and process, monitoring procedures and ensuring efficient quality control. -Managing the day to day operations by closely coordinating with the staff and Shop Managers every single detail related to each operation. -Managing, organizing, handling and dismantling complete projects/events organized by the Group. -Organizing and attending sales promotional events and exhibitions for promoting Group’s activities. -Planning and Managing events organized by the company by studying the best way to be carried out, coordinating all aspects before any can be executed, drawing up budgets for all what is needed and preparing all marketing tools. -Maintaining smooth operational procedures and employees’ productivity (Assigning opening and closing duties and creating procedures to be followed with customers for an effective CRM. -Presenting effective promotional ideas to increase profits and sales. -Building clientele through effective marketing and pioneered strategies. -Analyzing and monitoring the local market including competitors and consumers. -Responsible of preparing and submitting Weekly and Monthly reports. -Setting up a 'model' store according to the company's latest design directives, and then photographing the store's windows, walls and displays in order to create a visual merchandising pack to be sent to other stores. -Managing plans for stock levels. -Conducting a study on what reaction has come for the brand when needed before placing any new order. -Submitting report to the management on the progress of the brand. -Maintaining relationships with existing suppliers and Sourcing new suppliers for future products: From Negotiation and optimization to Payment terms, shipments and deliveries deadline (Rags & Rage). -Placing orders with International Suppliers and ensuring that sufficient quantities’ have been well distributed to each site. . Show less

• Executive Assistant to the CEO

  • Apr 2010 - Dec 2010

  Managing multiple projects and events as assigned by the chairman. -Responsible for oversight of the office during the chairman presence and absence and being involved in every single detail related to the shops and operation. -Handling high-level of contacts, PR and communications. -Participating in placing orders with local and international suppliers. -Providing a strong link and coordination between the chairman and head of departments. -Representing the Chairman in both internal and external communications and doing the necessary negotiations. -Arranging and participating in board meetings. -Prioritizing tasks and setting schedules for the CEO. -Responsible for daily work briefing. -Responsible for high-level of events’ planning and travels’ arrangement. -Providing information and making referrals. -Suggesting new ideas and new plans. -Having the authorization to perform many specific tasks independently and doing the necessary when needed. Show less


Waseet Beirut
• Executive Assistant to the GM- TV Project Manager

  • Jan 2010 - Mar 2010


AWI Company

• Media Production
• 100 - 200 Employee

• Executive Assistant To The Chief Operation Officer

  • May 2006 - Jan 2010

  -Assisting the COO in accomplishing daily different tasks (administrative, internal and external correspondences, issuing memos...) and in various committees and functions assigned to him. -Receiving and checking all communications sent to the COO then summarizing and preparing responses when appropriate. -Approving decisions and requests on behalf of the COO. -Handling sensitive issues that require confidentiality. -Prioritizing and scheduling the office work based on needs and requirements. -Preparing Daily Reports:  Customer Service Reports  Distribution Reports  Promotion Reports Point Of Sales Reports: Controlling and checking sold/returned quantities for publications distributed by the company (Al Balad, Star, Layalina, Laha, Hayat ....) -Arranging and participating in meetings, workshops, conferences and project team activities. -Monitoring and Controlling Customer service Agents in Telemarketing and Customer Care. -Coordinating with regional offices in different tasks. -Coordinating with the Stock Manager in order to update the inventory. -Discussing and concluding Barter Deals related to Circulation Departments and Regional Offices needs. -Receiving offers (corporate rates, entertaining events for employees, discounts for employees). -Following up on visitors' accommodations and transportations (pick up and drop of). Show less