Experience

Republic Cement

• Philippines
• Wholesale Building Materials
• 100 - 200 Employee

• Senior Area Sales Manager

  • Jan 2019 - Present

• Area Sales Manager

  • Feb 2017 - Jan 2019

  Mindanao area



ZAKIRAN Manufacturing and Marketing

• Manila

• Sales Head/Consultant

  • Sep 2016 - Dec 2017



Kettle Foods Corporation

• Philippines
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Channel Sales Manager

  • Jul 2014 - Oct 2016

  Visayas – Mindanao area Role: • Responsible for analyzing, planning, scouting for distributors, mapping the distribution in Visayas & Mindanao area. • Responsible for opening / pipelining the initial sales volume for Visayas area (Cebu Island, Negros Island, Panay Island, Bohol Island & Leyte, Samar Island) and Mindanao area (Zamboanga Peninsula, Northern Mindanao, Davao Region, Soccsksargen, Caraga Region). • Responsible in hiring Distributors Specialist in each region. • Manages total territory business performance for Visayas-Mindanao region including operational and fiscal activities. • Responsible for the evaluation and hiring of Distributors Specialist per region. • Manage all LKA/NKA listing fees and final negotiation of trade discounting. Show less



Philippine Leading Infinite Logistics, Inc

• Manila

• Territory SALES SUPERVISOR

  • Mar 2012 - May 2014

  Role: • Responsible for opening / pipelining the initial sales distribution for Visayas area (Cebu Island, Negros Island, Panay Island, Bohol Island & Leyte, Samar Island) which included planning, analyzing, scouting for distributors, mapping the distribution area, etc . • Conducted survey for possible key accounts, introduced all Amigo products and La Filipina the negotiated for all key accounts such as Gaisano Grand, Capital, Metro, Brothers, Colonnade, Prince, Fooda Savers, any Pharma chain & other LKAG (Local Key Accounts) in Visayas area. • Manages total territory business performance for Visayas region including operational and fiscal activities. • Increase sales, distribution, merchandising and market shares in Visayas Region. Show less



Twinbee Print Ads

• Advertising Services
• 1 - 100 Employee

• Sales Consultant / Business partners

  • Jun 2011 - Feb 2012



PEPSI COLA PRODUCT – Exclusive Distributor

• Entire Mandaue City, Cebu

• Proprietor / Entrepreneur

  • Jul 2010 - Jun 2011

  • With 4 Traditional Route trucks and 1 Pre-sell (Booking). • With 4 Traditional Route trucks and 1 Pre-sell (Booking).



Pepsi-Cola Products Philippines Inc.(PCPPI)

• Philippines
• Food and Beverage Services
• 700 & Above Employee

• Senior Key Account Manager

  • Aug 2009 - May 2010

  Role:• Develop, lead, execute, coordinate and monitor NCB/CSD, plans and programs for the Territory with in corporate strategies and parameters.• Achieve targets and establish goodwill with the customer and with the community.• Communicate and gain commitment of SMART objectives.• Evaluate performance and distribution of the Territory.Execution: Handled 2 Key Account Mangers for Wholesaler with specified territory which is South and North. Handles 2 Key Account Mangers for On-Premise account with the mapping. Handled In-House Account which is TOP WS.Special projects: Pardo - Vendors Association Pier 1 - Vendors Association Show less

• Business Development Manager

  • Jan 2009 - Jul 2009

  Role:• Handled special projects and programs to create incremental for the PLANT and grow (NCB-RGB) Non-Carbonated Beverages business in Cebu.• Responsible for opening/conversion of public market vendors or group of association with in Cebu City.• Converted Wholesaler from competitors to Exclusive Pepsi Cola Products.• Opened Community Based Wholesaler (CSW) a barangay based program.Execution:• Handled 16 (BDO) Business Development Officers who are responsible in opening of new outlets for NCB-RGB distribution.• Handled 4 (DDS) Dealer Developmental Specialists who are responsible in opening or conversion of Wholesalers to Pepsi. Show less

• Territory Manager

  • Nov 2003 - Dec 2008

  Area:Cebu City downtown area covering from N. Bacalso St. to Mango Avenue and whole Port Area for almost 2 years.• Handled 7 routes and 1 Pre-sell account.• Created a night route specialized for ambulant vendors.Area:Mandaue City to Cebu City for 2 years.• Handled 12 routes and 3 Pre-sell accounts for Gas and Convenience outlets, Area:Tagbilaran City including Maribojoc, Panglao and Valenzia for 2 years.• Handled 9 routes EDS. • Handled 1 Key Account Manager for Supersmarkets and 1 distributor in Panglao Island, Bohol. Show less

• Management Trainee

  • Apr 2003 - Oct 2003



AUR Marketing Corp.

• Sales Supervisor

  • May 2001 - Apr 2003

  Role: • Supervised a sales force of 9 (Cebu and Bohol area). • Responsible for training and setting, and fulfillment of sales goals. • Prepared SMS reports. • Evaluated, sales performance. • Developed objective plans. • Handled key accounts. • Prepared Target per month. • Conducted audit once a week. • Conducted weekly meeting. Role: • Supervised a sales force of 9 (Cebu and Bohol area). • Responsible for training and setting, and fulfillment of sales goals. • Prepared SMS reports. • Evaluated, sales performance. • Developed objective plans. • Handled key accounts. • Prepared Target per month. • Conducted audit once a week. • Conducted weekly meeting.



Rusley Sales Corporation

• Assistant Sales Supervisor

  • Mar 2000 - 2001

  Area:Southern Provinces of CebuNorthern Province of CebuBantayan IslandCamotes IslandRoles: • Supervised a sales force of 5• Responsible in conducting sales training• Responsible in handling customer’s complaints.• Responsible in Booking of Drugstores.

• Van Salesman

  • Jul 1999 - Feb 2000

  Area: Southern Province of Cebu Northern Province of Cebu