Experience

Pet Media Group (PMG)

• Sweden
• Internet Publishing
• 1 - 100 Employee

• Head of Brand and Marketing

  • Mar 2021 - Present

  Pet Media Group is a Stockholm-based startup that develops, launches, and acquires market-leading pet and horse marketplaces across Europe, with current operations in Sweden, United Kingdom, Italy, and the Netherlands through the sites Hästnet, Pets4homes, Annunci Animali & Puppy Plaats. Our mission is to increase trust, safety, and convenience when selling or buying a pet through innovative technology. With over €600 million worth of pets and horses sold through our marketplaces, our 7 million monthly users transact 1/3 of pets in the UK, and 9/10 horses in Sweden. We’re a young & ambitious team who have built two unicorns in the past (e.g. Avito). We are backed by some of Europe’s leading investors (Verdane Capital, Oliva, Back in Black Capital, and 183 Invest) who are early investors in leading companies such as Klarna, NA-KD, Apotea, Avito. Show less



The Absolut Company

• Sweden
• Beverage Manufacturing
• 300 - 400 Employee

• Global Marketing Manager, Absolut Innovation

  • Dec 2019 - Mar 2021

• Senior Global Brand Manager

  • Jul 2018 - Dec 2019

• Global Brand Manager

  • Aug 2017 - Jul 2018



Future Legacy

• Stockholm, Sverige

• Co-Founder & Managing Director

  • Jan 2017 - Jul 2017

  Future Legacy is a creative brand consultancy. We gain unique insights through a deep consumer understanding and help our clients remain competitive in an ever-changing environment. We approach each project with a dynamic process where creativity and strategy constantly interplays. This integrated and insight driven approach aims to develop brands that stay true to what they believe in, in everything they do. Our offering spans from brand strategy, advertising to digital experiences. Our team has worked with and developed some of the most renowned brands worldwide. Show less



Wednesday

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Strategist

  • Nov 2015 - Jan 2017



PwC Experience Center Stockholm

• Sweden
• Design Services
• 1 - 100 Employee

• Strategist

  • Mar 2013 - Nov 2015



Bindefeld Kommunikation

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations

  • Feb 2012 - Mar 2013



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Compliance Analyst

  • May 2010 - Mar 2011



RMPR

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations

  • Sep 2007 - Aug 2009



Louis Vuitton

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Sales

  • 2005 - 2007