Romina Macaluso
Chief Marketing Officer at TotalEnergies Power & Gas Belgium- Claim this Profile
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Italian Limited working proficiency
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Dutch Native or bilingual proficiency
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French Full professional proficiency
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English Full professional proficiency
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Bio
Experience
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TotalEnergies Power & Gas Belgium
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Belgium
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Utilities
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100 - 200 Employee
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Chief Marketing Officer
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Jun 2021 - Present
As a key member of the executive committee, I drive the development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization. I lead TotalEnergies branding, digital & offline marketing, customer value proposition design, e-commerce, go to market & customer experience programs for both B2B and B2C. As a key member of the executive committee, I drive the development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization. I lead TotalEnergies branding, digital & offline marketing, customer value proposition design, e-commerce, go to market & customer experience programs for both B2B and B2C.
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Telenet
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Belgium
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Telecommunications
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700 & Above Employee
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Vice President Marketing
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Jul 2019 - Jun 2021
Highly experienced in Fixed - Mobile converged customer value propositions, brand and media communication, digitization & e-commerce and commercial tactical G2M from ACQ to retention, frontrunner in agile marketing / science: marketing automation & experimentation based on data/AI driven algorithms to max. lifetime value.
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Marketing Director
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May 2012 - Jul 2019
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Proximus
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Belgium
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Telecommunications
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700 & Above Employee
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Go 2 market manager
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Sep 2009 - Jun 2012
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Channel Account Manager
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Mar 2007 - Sep 2009
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Management Trainee
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Sep 2005 - Mar 2007
High potential traineeship at Belgacom GroupManagement traineeship for Young graduates (during 18 months you lead 3 different projects in 3 different departments of Belgacom Group, each for a period of 6 months).
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Education
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Katholieke Universiteit Leuven
Master, Management -
Universiteit Antwerpen Management School
2005 Master after master; Master, Management -
high school education
Greek-Latin; Maths