Romina Macaluso

Chief Marketing Officer at TotalEnergies Power & Gas Belgium
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Contact Information
us****@****om
(386) 825-5501
Location
Brussels Metropolitan Area, BE
Languages
  • Italian Limited working proficiency
  • Dutch Native or bilingual proficiency
  • French Full professional proficiency
  • English Full professional proficiency

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Experience

    • Belgium
    • Utilities
    • 100 - 200 Employee
    • Chief Marketing Officer
      • Jun 2021 - Present

      As a key member of the executive committee, I drive the development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization. I lead TotalEnergies branding, digital & offline marketing, customer value proposition design, e-commerce, go to market & customer experience programs for both B2B and B2C. As a key member of the executive committee, I drive the development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization. I lead TotalEnergies branding, digital & offline marketing, customer value proposition design, e-commerce, go to market & customer experience programs for both B2B and B2C.

    • Belgium
    • Telecommunications
    • 700 & Above Employee
    • Vice President Marketing
      • Jul 2019 - Jun 2021

      Highly experienced in Fixed - Mobile converged customer value propositions, brand and media communication, digitization & e-commerce and commercial tactical G2M from ACQ to retention, frontrunner in agile marketing / science: marketing automation & experimentation based on data/AI driven algorithms to max. lifetime value.

    • Marketing Director
      • May 2012 - Jul 2019

    • Belgium
    • Telecommunications
    • 700 & Above Employee
    • Go 2 market manager
      • Sep 2009 - Jun 2012

    • Channel Account Manager
      • Mar 2007 - Sep 2009

    • Management Trainee
      • Sep 2005 - Mar 2007

      High potential traineeship at Belgacom GroupManagement traineeship for Young graduates (during 18 months you lead 3 different projects in 3 different departments of Belgacom Group, each for a period of 6 months).

Education

  • Katholieke Universiteit Leuven
    Master, Management
    2000 - 2004
  • Universiteit Antwerpen Management School
    2005 Master after master; Master, Management
    2005 - 2005
  • high school education
    Greek-Latin; Maths
    1994 - 2000

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