Experience

Hostelworld Group

• Ireland
• Travel Arrangements
• 200 - 300 Employee

• SEO Lead

  • May 2022 - Present

  SEO Lead driving growth via technical and content strategy across all global markets. • Responsible for top level SEO strategy and implementation • Overseeing major migration from the old CMS to headless Kentico. The project involves migrating 100,000s of pages across 19 languages. • Overseeing design and execution of A/B testing to improve UX • Weekly reporting to the C-Suite on current performance and activities • Managing one member of SEO team SEO Lead driving growth via technical and content strategy across all global markets. • Responsible for top level SEO strategy and implementation • Overseeing major migration from the old CMS to headless Kentico. The project involves migrating 100,000s of pages across 19 languages. • Overseeing design and execution of A/B testing to improve UX • Weekly reporting to the C-Suite on current performance and activities • Managing one member of SEO team



iProspect

• Advertising Services
• 700 & Above Employee

• SEO Account Manager

  • Jan 2021 - May 2022

  Account Management and Leadership I managed five major accounts: Aer Lingus, Workplace from Meta, AA Insurance, An Post, and Giant Bikes. My day to day included: • SEO strategy planning including technical and content • Client facing relationship management • Managing a team executing agreed strategies • Reporting and periodic presentations (weekly, monthly, quarterly) During my time I was able to increase organic traffic and rankings for all my clients. Won "Best Blog" for our SEO work on Workplace from Meta at the DIGITAL MEDIA AWARDS IRELAND. Won "Travel and Tourism" category for Aer Lingus at The Drum Search Awards Won " Best use of Search" for Aer Lingus at the European Search Awards Highly Commended in "SEO - Best B2B Campaign" at The Drum Search Awards for Workplace from Meta Show less



Smyths Toys Superstores

• Ireland
• Retail
• 700 & Above Employee

• Senior SEO, Onsite Search, Digital Analytics specialist

  • Jul 2014 - Dec 2021

  Worked closely with developers on SEO website optimisation. Projects included: 404 management, content duplication, canonicalisation, hreflangs, meta automation, YT optimisation, load times and more Implemented various SEO content strategies and outranked direct competition including Argos, TRU, Amazon for major keywords in UK. Implemented systems to ensure all departments are SEO aware in terms of all website content. Executed three major full website migrations. The most recent one following the take over from Toys R Us in Central Europe. I managed all migration projects including: a full website redirection with over 20,000 301 redirects, GA, GTM, SOLR and 3rd party's functionality. Optimised all systems post go live and achieved a non-disruptive, seamless transition. Facilitated the training of the Central Europe digital marketing team. I have advanced working knowledge of Google Analytics, Google Tag Manger, Search Console, Data Studio, Google Ads, Facebook Ad Manager, Semrush, Majestic SEO, Screaming Frog. Show less