Experience

Children of Heroes Charity Fund

• Ukraine
• Non-profit Organizations
• 1 - 100 Employee

• Head of Fundraising and Partnerships

  • Dec 2022 - Present

  Children of Heroes is the biggest Fund in Ukraine providing direct long term support to children who lost one or both parens due to russia's war in Ukraine. There are already more than 6800 orphans under our support, 20-25 new children are added to our programs every day.



BAT

• Tobacco Manufacturing
• 100 - 200 Employee

• Route to Market Project Manager

  • Aug 2020 - May 2022

  Ukraine • Develop long term sustainable Route to Market/Distribution model for the nicotine category (representing almost $ 1 bn Gross turnover) • Keep track/control over distribution channel development (including other FMCG categories) • Ensure Distribution Business Continuity Plan development and ongoing readiness/update

• Head Of Marketing

  • Aug 2018 - Jul 2020

  Uzbekistan • Uzbekistan Leadership Team member, reports to GM/Area Head of Marketing, manage the team of 300 employees • Responsible for National sales volume (3 digits $mn annual Gross turnover) • Deliver Uzbekistan Strategic Marketing Plan – Route to Market&Distribution, Portfolio, New Generation Products, Talent • Ensure delivery of KPIs – Sales, Marker Share, UOP, Cash Flow • Ensure BAT Uzbekistan integration in the Area business (11 markets incl. Ukraine, Kazakhstan, Azerbaijan, Belarus)

• Head of Route to Market and Customer Management

  • Sep 2016 - Jul 2018

  Ukraine • Reports to Head of Trade Marketing & Distribution, manage the team of 30 employees • Responsible for Sales&Customer Service, Route to Market&Distribution, Key Accounts, Trade Investment/B2B departments • Manage TEDIS/Megapolis - one of the biggest Distributors in the Group (within Top 3 Globally, representing 3 digits $mn annual Gross turnover) • Set up of Direct Sales Operation covering Strategic Key Accounts representing 20% of National Sales volume (Metro, Fozzy, Silpo, ATB… Show more • Reports to Head of Trade Marketing & Distribution, manage the team of 30 employees • Responsible for Sales&Customer Service, Route to Market&Distribution, Key Accounts, Trade Investment/B2B departments • Manage TEDIS/Megapolis - one of the biggest Distributors in the Group (within Top 3 Globally, representing 3 digits $mn annual Gross turnover) • Set up of Direct Sales Operation covering Strategic Key Accounts representing 20% of National Sales volume (Metro, Fozzy, Silpo, ATB, T-kiosk, etc) • Manage Trade budget (high single digit $mn)

• General Manager

  • Aug 2013 - Aug 2016

  Moldova • Reports to Area Head of Marketing/Area GM • Deliver Moldova Strategic Plan – Role of the Market, Route to Market, Portfolio, Regulatory/Environment, Talent, Company Culture • Ensure delivery of KPIs - Sales, Market Share, UOP, Cash Flow • Ensure BAT Moldova effective and efficient integration in the Area business (Ukraine, Moldova, Belarus) • Maximize Trade Marketing & Distribution capabilities and Route to Market optimization/synergy

• Head of Trade Marketing and Distribution

  • Apr 2012 - Jul 2013

  Belarus • Reports to Head of Marketing (subordinate of GM), manage the team of 130 employees • Responsible for Sales, Customer Service, Secondary Supply Chain, Trade Marketing, Trade Support, Wholesale/Key Accounts/HORECA • Responsible for National sales volume (3 digits $mn annual Gross turnover), manage Direct Store Sales (DSS) • Deliver operational KPIs: coverage, R2M framework, TT&C, BCP, SIS, strike/run rate, debts/cash, delivery/supply, price/margin, CSD and LC department operations

• Divisional Manger North-West BU

  • May 2010 - Mar 2012

  Kiev, Ukraine • Reports to Head of Trade Marketing & Distribution, manage the team of 200 employees • Responsible for 55% of National sales volume (3 digit $mn annual Gross turnover) • Develop key TMD programs – Coverage, Awareness, Availability • Deliver key Business Indicators – Sales, Market Share, UOP

• National Trade Marketing Manager

  • Apr 2008 - Apr 2010

  Sofia, Bulgaria • Reports to Head of Trade Marketing & Distribution (subordinate of GM), manage the team of 15 employees. • Responsible for Key Accounts (OMV, Shell, Kaufland, Lidl, Carrefour, Billa, Penny Market, CBA, etc), HORECA, Traditional Trade, Business Support streams • Develop Trade Marketing Operational Plan/key programs

• National Key Account Manager

  • Nov 2005 - Mar 2008

  Kiev, Ukraine • Reports to Head of Trade Marketing & Distribution, 6 direct subordinates (managers) • Responsible for 45 Strategic Key Accounts (Metro, Shell, ATB, Silpo, Tavria-B, OKKO, etc) representing 22% of National sales volume • Manage ~50% of Trade budget (single digit $mn) • Develop Key Account Channel Strategy, Way of Working

• Diffrent roles in marketing

  • Sep 1999 - Oct 2005

  Kiev, Lviv • Regional Marketing Manager (North BU) • Trade Marketing Manager (North BU) • Distribution Key Account Manager (North BU) • Promo Coordinator (West BU)



Rothmans of Pall Mall International Ukraine

• Different roles in marketing

  • Apr 1996 - Aug 1999

  Kiev, Lviv • POP Materials Executive (Kiev), • TM&D Executive (West)