Experience

Freeport Fashion Outlet

• Czechia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Retail Manager

  • Apr 2018 - Present

  Currently I'm working at Freeport Fashion Outlet - Shopping Center as a Retail Manager responsible for 75 stores with more than 250 world designer brands. RECENT PROJECTS: NEW RETAIL = Online & Offline Business..... Implementation of a new mobile application and loyalty system for the Freeport Fashion Outlet Center, among 75 stores. I founded the Freeport Retail Academy, the main task of the Academy is to train store managers in retail skills. Omnichannel implementation: Store – Online – Mobile. Click & Collect project. Online and digital projects. Responsible for launch of the Hervis e-shop. Launched the Community projects: Hervis Sports Club & Nike Running Club. SHOPPING EXPERIENCE projects. E-commerce & social media. Stores digitalization. Show less



HERVIS Sport- und Modegesellschaft mbH

• Austria
• Retail
• 200 - 300 Employee

• Retail Director, Czech Republic

  • Mar 2015 - Mar 2018

  Responsible for a portfolio of 24 Hervis Stores with more than 300 employees. Setting up the business & marketing strategy of the Hervis CZ. Leading offline & online business. Cooperation with the finance department, sales department, marketing department and operations department. Responsible for the P&L and finally profit achieving. Handle Retail Division and operational initiatives. Oversee and build sales, budgets, projections costs. Get new business development ideas. Ensure associates offer ultimate customer service. Build high quality brand image. Hire, train and develop staff. Create an inspirational and growth-enabled environment for staff and foster positive company philosophy. Develop retail vision, strategy and plan to drive top-line growth and bottom-line profitability. Implementation of the Omni-Channel Strategy: Store – Online – Mobile. Click & Collect. Shopping experience – store LAB. Responsible for launch of the online shop. Launched the Community project: Hervis Sports Club. Online & digital projects. E-commerce & social media. Show less



Trimera Brands

• Retail Apparel and Fashion
• 1 - 100 Employee

• Country Manager Nike, Czech Republic

  • Jan 2014 - Mar 2015

  I managed the Czech Nike Only Stores and supported the Nike Only Stores and GAP Stores in Austria (Donauzentrum, Shopping City Sud). Setting up the business & marketing strategy in CZE. Responsible for the profit achieving. Driving and coordinating the marketing, retail, sales and operations activities. Managed Revenues by achieving and exceeding KPIs. Setting sales targets. Maximising sales and profitability (KPIs). Maintaining and increasing standards of customer service. Driving team performance. Controlling the training and development of the staff. Show less



Nike

• United States
• Retail
• 700 & Above Employee

• District Stores Manager, Czech Republic & Slovakia

  • 2012 - 2013

  Responsible for Nike Only Stores(NOS) in Czech Republic and Slovakia. Driving and coordinating the Nike marketing, retail and operations atcivities. Daily cooperation with the Nike partners. Business development and setting up expansion strategies. Setting up and Control of all sales KPIs. NOS expansion, store operations, budgeting, staff training. B2B buiness development, partner and location management, negotiations with shopping centers. Implementation of the operational standards, P&Ps and retail guidelines for the partners. Worked with the partners to develop and implement business plans and marketing strategies. Responsibility for retail operations in partners market.Work with partners to develop and implement the best retail practices, Nike standards and values, marketing strategies and to grow sales and profits.Provide support and guidance to Partners in terms of Retail best practices and efficient store management, in order to guarantee the consistency of partners stores with Nike standards. Show less

• Senior Stores Manager, Czech Republic

  • 2008 - 2012

  Managed 2 Nike owned stores in CZE: Nike Factory Store Hate and Nike Factory Store Prague(Štěrboholy). I was completely responsible for the opening project of both stores. Manage Revenues and EBIT by achieving and exceeding KPIs.Store Operations excellence. Staff trainings, motivation, teambuildings, recruitments. Marketing planning and marketing startegy for CZE stores. Business planning, P&L, Budgeting, Forecasting. Complete and submit daily, weekly,monthly operations reports directly to the Territory Manager and trough other departments (Allocation,Buyers, HR,VM, IT ). Oversee the activities of Store Management and Sales Assistants in adherence to company policies. Communication flow between stores and HQ., follow up of all marketing activities. Ensure high customer service as brand identity. Goal settings, achieving of goals. Actively work with all VM standards. Show less

• Area Manager, CEMEA (Central Middle East Europe)

  • 2006 - 2008

  I was fully responsible for the Outlet Business in CEMEA region. Managing 4 Nike Factory Stores(Czech Republic, Poland, Hungary). Overall profit responsibility. Responsibility for retail operations, budgeting, forecasting, managed P&Ls for the stores. Developing sales, marketing and operational strategies to grow in revenue and profitability. Business plan, Recovery plan. Marketing planning and executions. Regular meetings with the shopping mall management and Landlords. Regular Store Visits.Training of the staff, P&P implementation. VM standards. Store Openings, Layouts, Refits. Show less

• Store Manager

  • 2003 - 2007

  Opened and managed the first Nike Factory Store in Central East Europe. The store opened in the first Outlet Center in Czech Republic. Achieving budgeted turnover, margin, inventory results. Responsibilities: Complete and submit daily, weekly,monthly operations reports. Managed Staff, P&L, Budgets, KPIs. Staff recruitment for the whole store. Setting up the training plan. Cooperation with the center management especially on marketing events.Implmentation of the VM standrds.



Nike Prague Store CZ, a.s. Nike Flagship Store CZ

• Prague

• Chairman of the Supervisory Board

  • 2008 - 2010

  Nike Flagship Store in Czech Republic. Nike Flagship Store in Czech Republic.



Město Znojmo

• Znojmo, Czech Republic

• Member of the sports committee of the City Council of Znojmo

  • 2007 - 2008

  member of the sports committee of the City Council of Znojmo member of the sports committee of the City Council of Znojmo



feibra GmbH

• Austria
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator & Zustellpartner Lead

  • 2000 - 2002

  Marketing coordinator for the key Partner in Vienna HQ. Print marketing. Flyers distribution. Lead of a Zustellpartner Team. Marketing coordinator for the key Partner in Vienna HQ. Print marketing. Flyers distribution. Lead of a Zustellpartner Team.



Ronja s.r.o.

• Hate, Czech Republic

• Store Manager REEBOK

  • 1997 - 2000

  Opened and managed a Reebok Only Store. Reported to the Reebok HQ in Germany(Munich). Managed: Staff, P&L, KPIs and Budget. Products ordering, visual merchandising. Staff training. Operational excellence. Opened and managed a Reebok Only Store. Reported to the Reebok HQ in Germany(Munich). Managed: Staff, P&L, KPIs and Budget. Products ordering, visual merchandising. Staff training. Operational excellence.