Experience

Dan-O's Seasoning

• United States
• Wholesale Food and Beverage
• 1 - 100 Employee

• Senior Influencer Marketing Coordinator

  • Sep 2022 - Present

• Influencer Marketing Coordinator

  • Mar 2022 - Present

  - Develop and help execute influencer-driven campaigns with social media creators on TikTok, Instagram, Facebook, and other platforms.- Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.- Manage influencers for clients. Seek to find influencers to execute marketing campaigns, managing these campaigns and reporting on their success.- Supporting all steps of campaign process: campaign strategy and brief creation, influencer identification and outreach, maintaining project trackers, supporting briefing calls, content review and approvals, social monitoring, metrics tracking and reporting.- Develop and maintain strong, organic relationships with influencers.



Crosby Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Influencer Marketing Coordinator

  • Mar 2022 - Present

  Crosby Interactive is a full service creative and media agency that forges powerhouse brands and takes them to the next level. We have both the technical and creative teams in-house. We service clients in a large range of industries that require unique strategies and thought to achieve their goals. Our clients range from small business to enterprise corporate accounts. - Develop and help execute influencer-driven campaigns with social media creators on TikTok, Instagram, Facebook, and other platforms.- Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.- Manage influencers for clients. Seek to find influencers to execute marketing campaigns, managing these campaigns and reporting on their success.- Supporting all steps of campaign process: campaign strategy and brief creation, influencer identification and outreach, maintaining project trackers, supporting briefing calls, content review and approvals, social monitoring, metrics tracking and reporting.- Develop and maintain strong, organic relationships with influencers.



AXS

• France
• Computer Hardware Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • 2018 - Present

  Built and managed partnerships with influencers:-Supervise the creation of all material to assure that the brand standards, persona, positioning, and imagery were respected across all communication channels.-Implement new ways to interact with customers and involve them in our influencer campaigns (tournaments, picture contests, exhibition games, contests).-Create a roadmap to coordinate content publication to support product launches and high sales seasons. -Developed monthly reports to analyze public responsiveness & marketing campaign results.Developed and enhanced our E-commerce channels:-Created product pages, online stores, and developed a new website. Worked with marketing companies to design promotional videos, didactic pictures, and marketing supports. -Implemented Amazon Marketing Services and Google Ad Campaigns to drive traffic and increase online sales. Gathered data to measure SEO effectiveness and improve strategies. -Collaborated with an external Amazon agency to develop the brand in new European markets through Amazon. .Created and developed new products: -Studied market opportunities and monitoring of competitors' performance, drew reports to present new product ideas.-Created and distributed marketing materials to support the sales department (E-mailings, mailings, catalogs, promotional brochures, press releases, presentations). Present new products and new strategies to the French and Spanish sales departments. Created Customer Programs to increase fidelity, engagement, and customer satisfaction:-Created a testing club to increase Amazon reviews and social Media’s communication of our products from customers (average of 20 reviews to 300 up to +1500 reviews in less than six months).-Launched a coupon program to increase purchase incentives to potential customers through customer services, social media, and implemented a new fidelity program.



Murray State University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Research Assistant

  • Aug 2015 - May 2017

  Conduct literature reviews and library researchManage long and short-term projects; collect, code, clean and analyze data/ create graphs and presentation toolsPreparing materials for submission to funding agencies and foundationsExamples of topics and areas:o Legal: “Intestacy regarding digital assets and intellectual properties”o Political: “The Influence of Religion in the American Presidential Elections”o Social: “Universities’ harassment policies” Conduct literature reviews and library researchManage long and short-term projects; collect, code, clean and analyze data/ create graphs and presentation toolsPreparing materials for submission to funding agencies and foundationsExamples of topics and areas:o Legal: “Intestacy regarding digital assets and intellectual properties”o Political: “The Influence of Religion in the American Presidential Elections”o Social: “Universities’ harassment policies”



Manpower

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Recruiting Assistant

  • May 2014 - Aug 2014

  Conduct daily potential-employee screenings, and recruitment interviews Study of competition, business opportunities and new market segmentAnalysis of our customers’ needs and monitoring customer satisfaction Conduct daily potential-employee screenings, and recruitment interviews Study of competition, business opportunities and new market segmentAnalysis of our customers’ needs and monitoring customer satisfaction



Orgacure

• Project Team Leader

  • Sep 2013 - Feb 2014

  Manage an international team Set-up a Business Plan focusing on foreign exports for a startup company Investigate new markets order to identify and evaluate potential foreign business opportunitiesConduct research to identify food waste reducing alternative Manage an international team Set-up a Business Plan focusing on foreign exports for a startup company Investigate new markets order to identify and evaluate potential foreign business opportunitiesConduct research to identify food waste reducing alternative



Innova Market Insight

• Marketing Assistant

  • May 2013 - Aug 2013

  Study constraints and innovations in packaging in the food industryAnalyze trends and evolutions of advertisements in the food industry Study constraints and innovations in packaging in the food industryAnalyze trends and evolutions of advertisements in the food industry



Le Calendal

• General Employee

  • May 2011 - Jul 2011