Experience

Mobsuccess Group

• France
• Advertising Services
• 1 - 100 Employee

• VP Market Intelligence

  • Aug 2021 - Present

  Ville de Paris, Île-de-France, France



Freelance

• FREELANCE | Data | Media | Marketing | Location | Drive to store | Insight | Digital strategy

  • Jan 2021 - Oct 2021

  Paris



iProspect

• Advertising Services
• 700 & Above Employee

• Senior Data Manager

  • Jan 2019 - Oct 2020

  Courbevoie, Île-de-France, France DROVE Adtech audits in order to improve the data and tools ecosystem of international brands. BUILT data strategies improving CPV rates As member of the drive to store stack, I DEVELOPED a geostrategic analysis improving the store locations ANALYSED competitor’s customers within the caption areas (mobile data) BUILT a cross media store visit uplift analysis CREATED a located funnel analysis taking advantage of social data and digital campaigns results



Posterscope

• Advertising Services
• 200 - 300 Employee

• Head of data and location strategy

  • Apr 2017 - Oct 2020

  Courbevoie MANAGED 2 media traders + 2 Data analysts. Improved operational effectiveness by modernizing tools. Conduct performance reviews, staff training. IMPROVED Posterscope strategic planning redefining sources, analysis automation, data visualization and story telling. Participated to many agency pitches and gave 6 oral presentations. TRADED 15 M€ g/y. Mobile, OOH, Direct Marketing. Monitor suppliers to ensure efficient services BUILT the data and tools ecosystem for advanced… Show more MANAGED 2 media traders + 2 Data analysts. Improved operational effectiveness by modernizing tools. Conduct performance reviews, staff training. IMPROVED Posterscope strategic planning redefining sources, analysis automation, data visualization and story telling. Participated to many agency pitches and gave 6 oral presentations. TRADED 15 M€ g/y. Mobile, OOH, Direct Marketing. Monitor suppliers to ensure efficient services BUILT the data and tools ecosystem for advanced location intelligence analysis INNOVATION : We made OOH have it’s first steps in the digital world. We used mobile and digital data to understand our audiences, plan our campaigns, take advantage of DCO and measure the results. We developed the tools to make every buyers able to use these new data sets. Results : +20% GRP. Store visit x 2. Rewarded by the dentsu Innovation award 2018 MANAGED Posterscope’s media planning tool development working with the UK Team

• Directeur de clientèle - Géomarketing et Marketing Direct

  • Oct 2015 - Apr 2017

  Courbevoie



Université Paris 8 Vincennes-Saint-Denis

• France
• Higher Education
• 700 & Above Employee

• Tutor - Master 2 : Geomatic, location intelligence and webmapping

  • Sep 2014 - Jun 2018

  Région de Saint-Denis, France TAUGHT geomarketing, SQL (Access), Cartography (Geoconcept), Data visualization (Jacques Bertin) HIRED best students TRANSMETED values and prepared students for their first professional steps https://www.univ-paris8.fr/-Master-Geomatique-Geodecisionnel-Geomarketing-et-Multimedia-G2M-



VivaKi

• United States
• Advertising Services
• 100 - 200 Employee

• Team leader

  • Sep 2010 - Sep 2015

  MANAGED 1 data analyst + 1 intern TRADED € 10 M g/y. OOH, Direct Marketing DEVELOPED a targeting tool dedicated to Direct marketing campaigns (national retailers)