Experience

Sarah Walker Design Studio
• United States
• Interior Design
• 1 - 100 Employee
• Junior Interior Designer

  • Apr 2023 - Present

Interior Particulier
• United States
• Design Services
• 1 - 100 Employee
• Junior Interior Designer

  • Jan 2022 - Feb 2023

Anna Rosemann Interiors
• Interior Design Assistant + Project Manager

  • Sep 2021 - Jan 2022


TechStyle Fashion Group

• Strategic Director

  • Aug 2015 - Jul 2021

  • Led creative strategy, as the sole Strategist, for TV, Streaming, YouTube and social channels from concept to completion. Emphasis was on women’s fashion, activewear and shoes. • Wrote the creative brief which set the guardrails for our commercials; defining client objectives, serving as the product expert, setting the brand tone, sharing target insights and establishing messaging so that the creative team could develop concepts to promote the idea most effectively. • Monitored campaign performance using KPIs, attended weekly media meetings and shared out learnings in order to improve future creative. • Served as the voice of the consumer for our commercials using and executing primary and secondary research; monitored cultural and social trends, conducted competitive analyses, moderated qual when needed for briefs. • Key Brands: Fabletics (activewear), JustFab (shoes) and ShoeDazzle (shoes). Show less



RPA

• France
• Machinery Manufacturing
• 1 - 100 Employee

• Strategic Planner

  • Sep 2014 - Jul 2015

  Clients: Farmers Insurance and La-Z-Boy Clients: Farmers Insurance and La-Z-Boy



Collider: Insights, Strategy & Innovation

• Cultural Strategist

  • Jan 2014 - Aug 2014

  Collider is a marketing strategy lab that helps brands and products connect to culture and trends through insights, research and innovation. We use this cultural lens to help clients build differentiated brand and product architectures and open up a new source of product innovation. Clients: Taco Bell, Nestlé, Toyota Collider is a marketing strategy lab that helps brands and products connect to culture and trends through insights, research and innovation. We use this cultural lens to help clients build differentiated brand and product architectures and open up a new source of product innovation. Clients: Taco Bell, Nestlé, Toyota



Sensis

• Australia
• Advertising Services
• 700 & Above Employee

• Strategic Planner

  • Jun 2012 - Jan 2014

  http://www.sensisagency.com/ Sensis is a full service advertising agency using digital thinking to reach the multicultural mainstream. We help our clients take advantage of the fundamental changes taking place in the marketing world — the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media. Our services include full spectrum campaigns, digital advertising, mobile, social media, brand development, website design, application development and more. Technical tools: Simmons, Comscore, Census, have dabbled in Radian6 Cleints: Metrolink, 89.3 KPCC, DirecTV, FDA Center for Tobacco Products, Washington Gas Show less



Hypothesis Group

• United States
• Market Research
• 1 - 100 Employee

• Market Research Consultant (Full-time)

  • Aug 2011 - Jan 2012

  www.hypothesisgroup.com Hypothesis offers a wide range of research services. Our qualitative research techniques include focus groups, one-on-one interviews, mini-groups, and ethnographies, plus unconventional, highly personal approaches such as diaries, behavior logs, photographs, and drawings. Our quantitative research services encompass online data collection, as well as CATI, mall-intercept, central location recruit, and in-person interviewing both domestically and internationally in over 150 countries. Clients: Disney (Consumer Products, Interactive, and Channel), Mattel Fisher-Price, Westfield Shopping Centers, and Kid Stuff Marketing Show less



Added Value

• United Kingdom
• Market Research

• Associate Project Director, Qualitative

  • Jul 2006 - Jun 2011

  http://added-value.com/ Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. What they uniquely provide is a powerful blend of intellectual rigor and inspired creativity, a crystal clear definition of the problem, and an enlightened understanding of the consumer and the brand. Their answers are sharp, strategic and grounded in insight. Clients: Kimberly-Clark, Yahoo!, Nolet Spirits, Georgia-Pacific, Sargento cheese, IKEA, Ford, Lexus, Ducati, Harley-Davidson, The Alliance for Climate Protection Show less