Experience

Phyron AI

• Sweden
• Online Audio and Video Media
• 1 - 100 Employee

• Writer and editor

  • Jan 2021 - Present

  A.I. Automated Video. I do weekly columns, online marketing. and multinational sales support. A.I. Automated Video. I do weekly columns, online marketing. and multinational sales support.



Independent B2B consultant

• Owner

  • Jun 1978 - Apr 2023

  International B2B consultancy (writer and sparring partner) The first 20 years I worked with international IT, Telecom, MedTech, and Heavy industry companies, b2b agencies and other professional organizations. Three of them for 10-15 years or more. After the Millennium shift I served several SaaS and other startup companies. I also did some editorial work for the Swedish Advertisers organization. International B2B consultancy (writer and sparring partner) The first 20 years I worked with international IT, Telecom, MedTech, and Heavy industry companies, b2b agencies and other professional organizations. Three of them for 10-15 years or more. After the Millennium shift I served several SaaS and other startup companies. I also did some editorial work for the Swedish Advertisers organization.



Ehrenstrahle & Co Ltd (BBDO)

• Managing director and Account director

  • Apr 1980 - Jun 1982

  Two-year full-time assignment in conjunction with the establishing of a Swedish-owned B2B ad agency (a subsidiary of Ehrenstrahle/BBDO, now BBDO Nordics, in London. Managing Director and Account Director with clients like Volvo Trucks, Rank Xerox, SKF Overseas, SKF Tools, Sulzer Marine Diesel Engines, Voith Transmission solutions, Datema software and others. Before and after that assignment, I have supplied ad hoc planner services to the Ehrenstrahle organisation. Two-year full-time assignment in conjunction with the establishing of a Swedish-owned B2B ad agency (a subsidiary of Ehrenstrahle/BBDO, now BBDO Nordics, in London. Managing Director and Account Director with clients like Volvo Trucks, Rank Xerox, SKF Overseas, SKF Tools, Sulzer Marine Diesel Engines, Voith Transmission solutions, Datema software and others. Before and after that assignment, I have supplied ad hoc planner services to the Ehrenstrahle organisation.



Rank Xerox

• Investment Management

• Marcom manager, Word processing products

  • Jan 1977 - Dec 1977

  Planned and managed the launch of Xerox first generation word processors. A major success story, and a mind-blowing, career-changing experience in more ways than one. (Full time freelance assignment) Planned and managed the launch of Xerox first generation word processors. A major success story, and a mind-blowing, career-changing experience in more ways than one. (Full time freelance assignment)



Moulinex Sverige AB

• Managing Director

  • Apr 1975 - Dec 1976

  Start-up and management of a Swedish marketing, sales & service subsidiary of a (then) leading French supplier of consumer goods Start-up and management of a Swedish marketing, sales & service subsidiary of a (then) leading French supplier of consumer goods


Philips Nordic
• Sweden
• Tobacco
• 1 - 100 Employee
• Product and SP manager

  • Jan 1973 - Apr 1975
• Market and advertising research consultant

  • 1969 - 1972

Göteborgs Bank
• Bank employee

  • Jul 1967 - Dec 1968

AB Marketing Bo Jönsson
• Trainee

  • Jun 1964 - May 1965