Roland Fiege
Head of Sales Germany at DeepReach- Claim this Profile
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Bio
Martin Szugat
I know Roland for about 10 years and I have worked with him on several projects. Roland convinces with a profound knowledge in marketing and analytics and he is a very reliable and pleasant business partner. It is always a pleasure to benefit from his experience and expertise. Thanks for the good joint work and looking forward to the next 10 years!
Hagen Wenzek Dr.
Roland understands the essence of social media. Not just how to buy media against it to increase marketing effectiveness, but going as far as using big data from social interactions to drive a company's strategy & execution, e.g. with a balanced scorecard. Besides relying on his domain expertise, it is the consultative thinking and collaborative nature that makes it not just productive, but a pleasure to work with Roland.
Martin Szugat
I know Roland for about 10 years and I have worked with him on several projects. Roland convinces with a profound knowledge in marketing and analytics and he is a very reliable and pleasant business partner. It is always a pleasure to benefit from his experience and expertise. Thanks for the good joint work and looking forward to the next 10 years!
Hagen Wenzek Dr.
Roland understands the essence of social media. Not just how to buy media against it to increase marketing effectiveness, but going as far as using big data from social interactions to drive a company's strategy & execution, e.g. with a balanced scorecard. Besides relying on his domain expertise, it is the consultative thinking and collaborative nature that makes it not just productive, but a pleasure to work with Roland.
Martin Szugat
I know Roland for about 10 years and I have worked with him on several projects. Roland convinces with a profound knowledge in marketing and analytics and he is a very reliable and pleasant business partner. It is always a pleasure to benefit from his experience and expertise. Thanks for the good joint work and looking forward to the next 10 years!
Hagen Wenzek Dr.
Roland understands the essence of social media. Not just how to buy media against it to increase marketing effectiveness, but going as far as using big data from social interactions to drive a company's strategy & execution, e.g. with a balanced scorecard. Besides relying on his domain expertise, it is the consultative thinking and collaborative nature that makes it not just productive, but a pleasure to work with Roland.
Martin Szugat
I know Roland for about 10 years and I have worked with him on several projects. Roland convinces with a profound knowledge in marketing and analytics and he is a very reliable and pleasant business partner. It is always a pleasure to benefit from his experience and expertise. Thanks for the good joint work and looking forward to the next 10 years!
Hagen Wenzek Dr.
Roland understands the essence of social media. Not just how to buy media against it to increase marketing effectiveness, but going as far as using big data from social interactions to drive a company's strategy & execution, e.g. with a balanced scorecard. Besides relying on his domain expertise, it is the consultative thinking and collaborative nature that makes it not just productive, but a pleasure to work with Roland.
Experience
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DeepReach
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France
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Software Development
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1 - 100 Employee
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Head of Sales Germany
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Jan 2023 - Present
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rellify
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United States
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Software Development
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1 - 100 Employee
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GM EMEA
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Nov 2020 - Present
Leading sales for Rellify in EMEA. Building out team and scaling delivery. Leading sales for Rellify in EMEA. Building out team and scaling delivery.
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www.rolandfiege.com
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Business Consulting and Services
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Owner
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Jan 2015 - Present
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General Manager
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Jan 2013 - Oct 2020
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DIE DIGITALE GmbH
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Managing Partner
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Feb 2017 - Aug 2019
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IPG Mediabrands
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United States
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Advertising Services
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500 - 600 Employee
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Head of Social Strategy EMEA
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Feb 2014 - Jan 2017
Roland is one of Europe’s most respected social media key opinion leaders, he offers a unique combination of theory and practical experience. Roland has pioneered best practice for social media for clients across Europe and regularly lectures on the subject. Roland will be keeping to his current base at MAP Germany, but will now be responsible for driving strategies for clients across EMEA. He will play a leading support role across the group, developing solid frameworks to help all clients effectively leverage social platforms for marketing purposes. G14 clients will gain a better understanding of their audiences’ use of social media, to give them the upper hand, when using this powerful marketing tool. Of EMEA’s creation of the Head of Social Strategy role, Roland commented, “As the power of social media grows, we want to make sure that our clients are well placed to harness it. Social is much more than fans, followers and engagement! Our mission is to unlock the full potential of social media and foster integration into the value chain of our clients.” Show less
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Mediabrands Audience Platform
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Technology, Information and Internet
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Managing Partner MAP GmbH - IPG Mediabrands
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Aug 2012 - Jan 2014
The Mediabrands Audience Platform improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time. Mediabrands has evolved the specialist digital practices of Reprise Media, Cadreon, Ansible Mobile and Spring Creek Group into a constellation of data-driven services and enabling technologies called the Mediabrands Audience Platform. The focus is on all addressable platforms – search, display, mobile, social, video, applications and e-commerce. Show less
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MicroStrategy
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United States
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Software Development
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700 & Above Employee
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Senior Director of Social Media Marketing
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May 2011 - Jul 2012
Founded in 1989, MicroStrategy is a leading global provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy provides integrated reporting, analysis, and monitoring software that enables companies to analyze the data stored across their enterprise or in the Cloud to make better business decisions. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. Show less
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IT-Forum Rhein Neckar
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Germany
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Information Technology & Services
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1 - 100 Employee
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Vorstand Kommunikation (Voluntary Work)
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2011 - 2012
Das IT-Forum Rhein-Neckar e.V. wurde im August 2004 als IT-Forum Ludwigshafen von neun regionalen Unternehmen und Institutionen der Medien- und IT-Branche gegründet. Mit dieser Initiative reagierten die Gründer seinerzeit nicht zuletzt auf das Mediengutachten Rheinland-Pfalz, das der Region gute Chancen im Medien- und IT-Sektor einräumte. Das IT-Forum Rhein-Neckar e.V. wurde im August 2004 als IT-Forum Ludwigshafen von neun regionalen Unternehmen und Institutionen der Medien- und IT-Branche gegründet. Mit dieser Initiative reagierten die Gründer seinerzeit nicht zuletzt auf das Mediengutachten Rheinland-Pfalz, das der Region gute Chancen im Medien- und IT-Sektor einräumte.
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Inhaber
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2009 - May 2011
Inhaber Inhaber
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AdTelligence GmbH
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Germany
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IT Services and IT Consulting
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1 - 100 Employee
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Management Consultant & Business Development
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Jun 2010 - Sep 2010
Marketing, Sales, Management Consulting Social Media Marketing, Business Development, Social Media Metrics & Analytics. Marketing, Sales, Management Consulting Social Media Marketing, Business Development, Social Media Metrics & Analytics.
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ERNW GmbH
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Germany
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Computer and Network Security
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1 - 100 Employee
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Managing Director
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Aug 2004 - Dec 2008
Finance, Marketing, Sales, Management Consulting Finance, Marketing, Sales, Management Consulting
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Managing Director
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Feb 2000 - Aug 2004
Finance, Marketing, Sales Finance, Marketing, Sales
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Sales Manager Germany
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Jan 1994 - Feb 2000
Sales Manager Germany "Klein" & "Gary Fisher" Sales Manager Germany "Klein" & "Gary Fisher"
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Education
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Graduate School Rhein Neckar
MBA, Business Information Systems -
Fernuniversität Hagen
Grundstudium, Wirtschaftswissenschaften