Experience

Technology Management Concepts

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • May 2018 - Present

  Greater Los Angeles Area Develop and manage digital marketing campaigns and strategies for inbound marketing and SEO needs. Create and manage digital marketing strategies to drive more qualified lead generation. Web design and development, SEO, PPC and Google AdWords, email, social media and content strategy. Analyze results and efficiency of all marketing activity and adjust plans as necessary to achieve high-yield results. Manage web content across multiple platforms to ensure messaging deliverability and… Show more Develop and manage digital marketing campaigns and strategies for inbound marketing and SEO needs. Create and manage digital marketing strategies to drive more qualified lead generation. Web design and development, SEO, PPC and Google AdWords, email, social media and content strategy. Analyze results and efficiency of all marketing activity and adjust plans as necessary to achieve high-yield results. Manage web content across multiple platforms to ensure messaging deliverability and consistency. - Manage 2 marketing executives, to implement social media strategies and increase monthly traffic - Work with internal teams and external partners to drive growth in organic search (SEO) traffic and sales, applying best practices to ensure Contents can be found wherever customers are looking for ERP implementation / support / training. - Manage marketing automation campaigns to boost acquisition, re-engagement and increase accounts activity to boost sales. - Monitor and enhance company website, Yelp, LinkedIn accounts and Facebook page to maintain brand visibility as well as acquire new clients. - Identify best practices to ensure content creation, insight marketing, and optimization that effectively capture new leads - Continually investigated and implemented new technologies, services, automation capabilities, and solutions that enhanced SEO. - landing pages, campaign tracking, monthly reports to internal teams - Design and re-theme the new acquired companies’ websites - Track and optimize A/B tests, list segmentation, delivery scheduling to increase open and click-through rates of each prospect path...

• Marketing Executive

  • Jul 2014 - May 2018

  Greater Los Angeles Area Create and implement digital marketing and communication efforts to drive lead generation. - Develop and manage the Blogging strategy (WordPress CMS – HubSpot Blog) - Develop and manage the eCommerce site (Magento CMS - WooCommerce) - Setup and Structure the Marketing Automation Tools (Marketo / HubSpot Marketing and Sales) - Develop and Implement Marketing Automation Strategies - Email marketing campaigns / Landing Pages / Nurturing Campaigns / Automated Workflows -… Show more Create and implement digital marketing and communication efforts to drive lead generation. - Develop and manage the Blogging strategy (WordPress CMS – HubSpot Blog) - Develop and manage the eCommerce site (Magento CMS - WooCommerce) - Setup and Structure the Marketing Automation Tools (Marketo / HubSpot Marketing and Sales) - Develop and Implement Marketing Automation Strategies - Email marketing campaigns / Landing Pages / Nurturing Campaigns / Automated Workflows - Enhance SEO strategies - Keywords / Meta data / Schema Data / Sitemaps / Backlinks / Errors... - Enhance Social Media presence and strategies - Create Inbound Contents - Blog post, Articles, Press Releases, Collaterals, Videos, eBooks… - Analyze websites traffic, monitor and increase organic traffic source



IAMCP SoCal North

• United States
• IT Services and IT Consulting

• Marketing and Communications Chair

  • Jan 2020 - Mar 2022



La Rescousse - First Generator of SuperHeroes

• Co-Founder & CMO

  • Feb 2015 - Jun 2017

  Paris Area, France Sold to Véolia and its branch Majikan (SAAS for operators management)



Mob'n Web

• Co Founder & Marketing Director

  • Jan 2012 - Dec 2016

  Région de Paris , France Set up and implement marketing strategies to develop the multiple projects - Managing the Banding and the communication of Mob’n Web - Developing the marketing mix for our clients and enhance their sales strategy



UCLA Extension

• United States
• Education Administration Programs
• 300 - 400 Employee

• Marketing and Web Strategist

  • Jan 2014 - Jun 2014

  Greater Los Angeles Area Build the marketing plan and strategy to develop this department and engage our audience - Creating the Website and Blog - Developing content and collateral materials - Setting up Social Media strategy to engage Alumni - Conducting Marketing Research and assessing programs



Actito

• United Kingdom
• Software Development
• 1 - 100 Employee

• Digital Marketing Assistant

  • Sep 2012 - Aug 2013

  Paris Area, France Develop digital marketing strategies and set up campaigns that support them - Creating / managing email marketing campaigns (newsletters, survey…) - Creating / managing lead generation campaigns (landing pages…) - Managing Analytics tools (websites traffics, campaigns reportings…)

• Partner Marketing Assistant

  • Sep 2011 - Aug 2012

  Paris Area, France Enhance strategic alliances and partners programs - Developing marketing tools (presentation, case study, webinars, website…) - Managing global events (trade-shows…) and relationship marketing (CRM) - Managing email marketing and social media campaigns - Potential partners Benchmark and Writing Blog posts on marketing trends



IMPACT Sales & Marketing France

• France
• Advertising Services
• 200 - 300 Employee

• Project Manager Assistant

  • Aug 2008 - Jan 2009

  Région de Paris , France Manage In-store sales promotion for Nespresso, Epson, Philips, Samsung - Setting-up sales promotion campaigns - Recruiting, training and coordinating sales persons through their missions - Operational and administrative follow-up and campaigns’ reportings