Experience

CERO Electric Cargo Bikes

• United States
• Manufacturing
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2023 - Present

  Los Angeles, California, United States At CERO Bikes, I serve as a Sales and Marketing Specialist for the Electric Cargo Bike segment. Here's an overview of my key responsibilities and the tools I use: 👉Marketing Strategy and Execution: Design and implement the overarching marketing strategy, ensuring alignment with CERO Bikes' mission and goals. Execute the marketing plan, taking it from conceptualization to tangible results, while ensuring adherence to timelines and budgets. 👉 Sales Funnel… Show more At CERO Bikes, I serve as a Sales and Marketing Specialist for the Electric Cargo Bike segment. Here's an overview of my key responsibilities and the tools I use: 👉Marketing Strategy and Execution: Design and implement the overarching marketing strategy, ensuring alignment with CERO Bikes' mission and goals. Execute the marketing plan, taking it from conceptualization to tangible results, while ensuring adherence to timelines and budgets. 👉 Sales Funnel Development: Create and optimize an automated sales funnel via our newsletter. Utilize Mailchimp for campaign design and deployment. Write and create contente for punctual newsletter 👉 Content Creation: Craft compelling content tailored for our social media channels, particularly Facebook and Instagram. Showcase the unique attributes and benefits of our Electric Cargo Bikes. 👉 KPI Analysis: Define and monitor key performance indicators to measure our strategies' effectiveness. Make data-driven decisions to improve and adapt our marketing efforts. 👉 Advertisement Management: Handle both Meta and Google Ads campaigns. Focus on maximizing our reach while ensuring optimal return on investment. 👉 Website Analysis & Enhancement: Regularly analyze the performance and user interactions on our Shopify website. Suggest and coordinate changes with website designers to improve the user experience, ensuring the site is intuitive, engaging, and aligns with our brand and marketing strategy. 👉 Tools Mastery: Regularly use Shopify to oversee our online store's performance. Rely on Google Analytics to gain insights into user behavior and website traffic. Use daily Illustrator to create relevant social media images. In essence, my role at CERO Bikes extends beyond mere sales. I create a sustainable marketing advantage. I am an advocate for sustainable and efficient urban mobility solutions. Show less



MOVA Cycling

• Colombia
• Design Services

• Marketing co-founder

  • Sep 2015 - Jan 2023

  At MOVA Cycling, I embarked on an entrepreneurial journey that I hold close to my heart. As a marketing co-founder, I had the vision of creating cutting-edge cycling products that catered to both everyday cyclists. 👉 Motivation: Being an avid cyclist myself, I observed a gap in the market for innovative cycling gear. There was a demand for high-quality, reliable, and stylish products tailored to the varied needs of the cycling community. I envisioned MOVA not just as a product… Show more At MOVA Cycling, I embarked on an entrepreneurial journey that I hold close to my heart. As a marketing co-founder, I had the vision of creating cutting-edge cycling products that catered to both everyday cyclists. 👉 Motivation: Being an avid cyclist myself, I observed a gap in the market for innovative cycling gear. There was a demand for high-quality, reliable, and stylish products tailored to the varied needs of the cycling community. I envisioned MOVA not just as a product provider, but as a brand that cyclists could resonate with. 👉 Challenges: Leading both the marketing and design departments, I was at the helm of a team of eight dedicated individuals. We turned to Kickstarter back in 2015, a platform renowned for its ability to breathe life into creative projects. The crowdfunding realm. On the production front, organizing manufacturing was a complex puzzle. It involved selecting the right materials, ensuring quality, and coordinating with multiple entities to see the product come to life. 👉 My Personal Contribution: While this was a team effort, I was deeply involved in every phase. I played a pivotal role in shaping our brand's narrative for the Kickstarter campaign, ensuring our messaging was clear and compelling. On the manufacturing front, I personally liaised with factories, overseeing the production to ensure our products lived up to the standards we promised. 👉 Measuring Success: Success, for us, was not just in numbers, but in the impact we made. The fact that we achieved 1M$ in sales is a testament to the product's quality and the trust our customers placed in us. Beyond the sales, the feedback from our community, their loyalty, and the stories of how MOVA products became a part of their cycling journeys were the real indicators of our success. In retrospect, this project was a holistic learning experience. It was a blend of innovation, marketing, and above all, the undying passion of a team that believed in its vision. Show less



Fundación Movilidad Activa

• Director at the Foundation for Active Mobility

  • Feb 2014 - Oct 2015

  Bogota, D.C., Capital District, Colombia As the Director of the Foundation for Active Mobility, I had the privilege of leading a transformative initiative that significantly impacted the lives of 600 individuals by promoting the use of bicycles as a mode of transportation to work. This endeavor was both rewarding and impactful, and I am immensely proud of the results achieved. In my role, I spearheaded a comprehensive program aimed at encouraging and enabling people to choose bicycles as a sustainable and healthy commuting… Show more As the Director of the Foundation for Active Mobility, I had the privilege of leading a transformative initiative that significantly impacted the lives of 600 individuals by promoting the use of bicycles as a mode of transportation to work. This endeavor was both rewarding and impactful, and I am immensely proud of the results achieved. In my role, I spearheaded a comprehensive program aimed at encouraging and enabling people to choose bicycles as a sustainable and healthy commuting option. This involved the development of strategic campaigns, educational workshops, and infrastructure improvements that made cycling to work a viable choice for many. Through these efforts, we successfully motivated and assisted 600 individuals in adopting bicycles as their primary mode of commuting. Show less



Fundación Ciudad Humana

• Bolivia
• Public Policy Offices

• Active Mobility Consultor

  • Aug 2013 - Jan 2014

  Bogota Urban Consultor specialized in active mobility. I was analizing opportunities and urban strategies to streghten bicycle as a means of transportation in Latin America.



bianet

• Türkiye
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Internship - Journalist

  • May 2011 - Sep 2011

  Istanbul, Turquie As a Journalist at Bianet, I had the privilege of holding a dynamic role that spanned journalism, analysis, and on-site reporting. This position allowed me to contribute to the field of Turkish journalism, particularly in areas related to French current affairs and Istanbul's evolving urban landscape. Crafting Turkish Articles: I was entrusted with the responsibility of creating articles in Turkish. My articles covered a wide spectrum of subjects, including French current affairs and… Show more As a Journalist at Bianet, I had the privilege of holding a dynamic role that spanned journalism, analysis, and on-site reporting. This position allowed me to contribute to the field of Turkish journalism, particularly in areas related to French current affairs and Istanbul's evolving urban landscape. Crafting Turkish Articles: I was entrusted with the responsibility of creating articles in Turkish. My articles covered a wide spectrum of subjects, including French current affairs and the ever-changing urban terrain of Istanbul. Expertise in French Current Affairs: Staying attuned to the latest developments in France across politics, culture, economics, and societal trends was a core component of my role. This knowledge formed the bedrock of my articles, ensuring they delivered accurate and pertinent insights to our Turkish readers. Exploring Istanbul's Urban Development: Understanding the intricate shifts in Istanbul's urban fabric was pivotal. I delved into diverse topics such as infrastructure projects, architectural metamorphoses, transportation systems, and the societal repercussions of rapid urbanization. Show less