Experience

Lifvs

• Sweden
• Food and Beverage Services
• 1 - 100 Employee

• Deputy CEO

  • Sep 2022 - Present

• Chief Operating Officer

  • Mar 2022 - Sep 2022

  I have overall responsibility for Lifvs with three directly reporting Regional Managers and an Operations & Sales Manager.I am part of the management team and report directly to the CEO.My assignment includes the following:• Store network planning• Establishment• Concept development• Personnel responsibility• Assortment development/planning• Purchasing• Recruitment• Operational optimization• Marketing planning• Follow-up and analysis of market activities• Strategies• P & L



Svenska Franchise Föreningen

• Executive Offices
• 1 - 100 Employee

• Board Member

  • Mar 2022 - Present

  The Swedish Franchise Association is an interest organization that for 50 years has worked to ensure that franchising as a form of business should be developed and conducted flawlessly. We are the membership organization for those who works with franchise, both as a franchisor and as a franchisee. The Swedish Franchise Association is an interest organization that for 50 years has worked to ensure that franchising as a form of business should be developed and conducted flawlessly. We are the membership organization for those who works with franchise, both as a franchisor and as a franchisee.



Apoteksgruppen

• Sweden
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Head Of Franchise

  • Jun 2020 - Mar 2022

  Had overall responsibility for the entire franchise business, a total of 43 franchise pharmacies with an annual turnover of approx. SEK 800 million. My mission was to nurture and develop the existing franchise network, to create growth by establishing more franchise pharmacies and to develop the franchise concept. Had overall responsibility for the entire franchise business, a total of 43 franchise pharmacies with an annual turnover of approx. SEK 800 million. My mission was to nurture and develop the existing franchise network, to create growth by establishing more franchise pharmacies and to develop the franchise concept.



Waynes Coffee

• Sweden
• Food and Beverage Services
• 1 - 100 Employee

• Franchise Manager

  • Mar 2019 - Jun 2020

  85 cafes on the Swedish market, of which 80 units were run by franchisees, as Franchise Manager at Waynes Coffee I had overall responsibility for our franchisees, the franchise model, agreements, renegotiations, new recruitments etc.My role also included ensuring that our expansion plan went according to plan and that we as a company lived up to the expectations that our owners and franchisees had of us. 85 cafes on the Swedish market, of which 80 units were run by franchisees, as Franchise Manager at Waynes Coffee I had overall responsibility for our franchisees, the franchise model, agreements, renegotiations, new recruitments etc.My role also included ensuring that our expansion plan went according to plan and that we as a company lived up to the expectations that our owners and franchisees had of us.



KellyDeli

• United Kingdom
• Food and Beverage Services
• 200 - 300 Employee

• Franchise/Partnership Manager in Sweden & Denmark

  • Feb 2017 - Mar 2019

  Kelly Deli is an international company that, among other things, has the Sushi Daily concept in its portfolio.Sushi Daily is Europe's leading sushi chain with over 1000 units and a turnover of over 4billions SEK per year. I, together with my team in Sweden, were responsible for the rollout of the concept on the Swedish and Danish markets. In my role as Franchise Manager, I had overall responsibility for the Franchise business. Kelly Deli is an international company that, among other things, has the Sushi Daily concept in its portfolio.Sushi Daily is Europe's leading sushi chain with over 1000 units and a turnover of over 4billions SEK per year. I, together with my team in Sweden, were responsible for the rollout of the concept on the Swedish and Danish markets. In my role as Franchise Manager, I had overall responsibility for the Franchise business.



Barista c/o Coffee

• Sweden
• Food and Beverage Services
• 1 - 100 Employee

• Regional Manager

  • Jan 2015 - Feb 2017

  In my role as Regional Manager, I was responsible for the total operation in Stockholm/Mälardalen with an annual turnover of approx. 30 million SEK, I was part of the management team and reported directly to the CEO.My assignment included the following:• Budget & Results responsibility• Personnel responsibility• The daily operation• The development of my region• To follow the concept

• Unit Manager

  • 2014 - Feb 2015

  I was responsible for Barista at Stockholm Central Station, the largest unit measured in turnover, a total of 15 employees and a turnover of 15 million/year. Responsible for operations, results and personnel.During my time I managed to build a strong TEAM and turned around a negative trend!



LaundryOnline.se

• Technology, Information and Internet

• CEO & Co founder

  • 2014 - Jan 2016

  We built a digital platform for different types of laundry services. We functioned as an intermediary between the end customer and the laundry/dry cleaner. As CEO and founder, I built a strong and competent team that developed the platform, I managed all types of procurement with partners, e.g. Samhall and Hemfrid and developed the concept to meet the needwith our customers and partners.We were an innovative company and were at the forefront of the laundry industry and received a lot of publicity in the entrepreneurial world and the media. We applied to the STING program (Stockholm Innovation & Growth) and out of a total of 120 applicants, we were 1 of 12 accepted.We also received a good article in Breakit.se http://www.breakit.se/artikel/1051/trott-pa-tvatt-nu-vill en-ny-svensk-startup-gora-jobbet-at-digA short film describing the service. https://youtu.be/w0Lq4d_P3g0



Scandinavian Service Partner

• Sweden
• Restaurants
• 1 - 100 Employee

• Unit Manager

  • Nov 2013 - Oct 2014

  As a unit manager, I ran Coffee Shop/Bistro Lavazza at Terminal 2 - Arlanda Airport with an annual turnover of over 25 million SEK, 18 employees. I had overall responsibility for the unit which included Personnel, Budget, Results and Operations. As a unit manager, I ran Coffee Shop/Bistro Lavazza at Terminal 2 - Arlanda Airport with an annual turnover of over 25 million SEK, 18 employees. I had overall responsibility for the unit which included Personnel, Budget, Results and Operations.



Souptime

• CEO & Co Founder

  • Jan 2012 - Jan 2013

  Launched an own concept in fast food, the business idea was to on very small buthigh-traffic locations establish a soup kitchen, as a customer you could order a soup and get it fresh in less than 3 minutes. I worked on the concept for 9 months before launching the first unit in Liljeholmens Galleria/Stockholm. Launched an own concept in fast food, the business idea was to on very small buthigh-traffic locations establish a soup kitchen, as a customer you could order a soup and get it fresh in less than 3 minutes. I worked on the concept for 9 months before launching the first unit in Liljeholmens Galleria/Stockholm.



NJB

• Sweden
• Food and Beverage Services
• 1 - 100 Employee

• Franchisee

  • Jan 2008 - Jan 2012

  I was Naked Juicebar's first franchisee at Arlanda Airport. It was a completely new concept on the Swedish market. I had a very positive development during my 4 years, the first year I had a turnover of 2.2 million, my last year I had a turnover of 5.5 million. Year 2010 I was awarded first prize in a large survey for best Product & Service at Arlanda Airport. I was Naked Juicebar's first franchisee at Arlanda Airport. It was a completely new concept on the Swedish market. I had a very positive development during my 4 years, the first year I had a turnover of 2.2 million, my last year I had a turnover of 5.5 million. Year 2010 I was awarded first prize in a large survey for best Product & Service at Arlanda Airport.



Eurostore

• Franchisee

  • Jan 2007 - Jan 2010

  Eurostore was a low-price store that was a lot like Dollarstore. I took over an existing store in Hallunda Centrum, only within 18 months I opened another store in Skärholmen Centrum. I ran two large stores with a total of 2,500 square meters, 20 employees and a turnover of about SEK 35 million/year. Eurostore was a low-price store that was a lot like Dollarstore. I took over an existing store in Hallunda Centrum, only within 18 months I opened another store in Skärholmen Centrum. I ran two large stores with a total of 2,500 square meters, 20 employees and a turnover of about SEK 35 million/year.



Sandvik

• Sweden
• Mining
• 700 & Above Employee

• Manager Production Planning

  • Jan 2005 - Jan 2007

  Responsible for production planning, contact with national and international customers. I was also responsible for the training of new employees. Responsible for production planning, contact with national and international customers. I was also responsible for the training of new employees.



Pressbyrån

• Sweden
• Consumer Goods
• 1 - 100 Employee

• Franchisee

  • Apr 2004 - Jul 2004

  My first company and the first time I came into contact with franchising as a form of business! I learned an incredible amount at Pressbyrån. I discovered my entrepreneurial spirit during my time at Pressbyrån, but I wasn't quite ready to run my own business and chose to go back to Sandvik. My first company and the first time I came into contact with franchising as a form of business! I learned an incredible amount at Pressbyrån. I discovered my entrepreneurial spirit during my time at Pressbyrån, but I wasn't quite ready to run my own business and chose to go back to Sandvik.



Sandvik

• Sweden
• Mining
• 700 & Above Employee

• Manager Production Planning

  • Jan 2001 - Jan 2004

  Responsible for production planning, contact with national and international customers. I was also responsible for the training of new employees.

• Machine operator

  • Jun 1998 - Jan 2001

  My first employment, worked in production.