Experience

King Retail Solutions

• United States
• Design Services
• 1 - 100 Employee

• Director Of Business Development

  • Dec 2019 - Present

  Eugene, Oregon, United States •Manage and grow large national account relationships •Lead and develop in-direct revenue generation, via Channel Partnership development, and other strategic growth opportunities •Develop annual business plan for Corporate Development •Supervise Business Development team •Direct implementation and execution of sales policies and practices •Recommend sale strategies for improvement based on market research and competitor analyses •Build meaningful business relationships… Show more •Manage and grow large national account relationships •Lead and develop in-direct revenue generation, via Channel Partnership development, and other strategic growth opportunities •Develop annual business plan for Corporate Development •Supervise Business Development team •Direct implementation and execution of sales policies and practices •Recommend sale strategies for improvement based on market research and competitor analyses •Build meaningful business relationships and grow new revenue opportunities •Provide customer service to existing accounts •Create and maintain an active prospecting database and pipeline in each business segment (Grocery, C-Store, QSR, etc.) •Deliver monthly reporting of pipeline, forecast and activity using Salesforce Show less



Simon Property Group

• United States
• Real Estate
• 700 & Above Employee

• Director Of Marketing And Business Development

  • Oct 2017 - Nov 2018

  Harriman, New York •Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center, core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share • Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property • Create annual marketing… Show more •Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center, core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share • Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property • Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives • Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis • Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory • Oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations • Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center • Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used • Drive the growth and engagement of our social media channels , as well as data collection, SMS, and Email (subscribers) for the specific centers • Oversee management and budget of the Guest Services operation including the hiring and training of the Guest Service Manager and Guest Services Representatives, and monitor job performance of all Guest Services staff • Oversee all financial forecasting budgeted for the marketing department and marketing programs Show less



Calvin Klein

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Director of Marketing

  • Apr 2014 - Jun 2017

  Greater New York City Area Managed all in store marketing (180+ stores in US and Canada; outlet + specialty stores) Managed all digital communication to loyalty database; weekly, seasonal, holiday and automated emails (5M+ Preferred customers) Responsible for $5M marketing budget for all marketing + visual expenditures Supported President of NA Retail providing marketing insights and formulated weekly, quarterly, and seasonally marketing promotions Contributed to yearly sales of $600M… Show more Managed all in store marketing (180+ stores in US and Canada; outlet + specialty stores) Managed all digital communication to loyalty database; weekly, seasonal, holiday and automated emails (5M+ Preferred customers) Responsible for $5M marketing budget for all marketing + visual expenditures Supported President of NA Retail providing marketing insights and formulated weekly, quarterly, and seasonally marketing promotions Contributed to yearly sales of $600M with a 33% increase in loyalty sales ($150M vs. $113M) and a 110% increase in loyalty sales lift ($44M vs. $20M) Developed regional marketing plans at international and domestic centers Purchased paid advertising + web banners in our top centers Increased loyalty database by 3.5M in 2 years Partnered with our CRM team and managed our loyalty database Managed all marketing and creative briefs and partnered with in house marketing team Developed and distributed weekly in store marketing, regional marketing and digital marketing calendars Executed graphic and window banner roll-outs for seasonal and sale events Communicated and instructed Field Team to execute marketing initiatives Collaborated with Store Communications + Ops team for store procedures/standards Partnered with visual team for window and in store presentations Supervised In Store Marketing Manager, Digital Marketing Manager and Marketing Coordinator Show less



PVH Corp.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Director of Wholesale Marketing

  • Jun 2011 - Apr 2014

  Greater New York City Area Managed seasonal photo shoots for POS/Advertising and telemarketing needs. Determined needs, sought approvals, and managed budgets for all fixtures. Executed graphic roll-outs for seasonal and sale event POS materials. Managed our wholesale ecommerce business. Managed budgets for all Marketing/POS and shop expenses. Partnered with our Field Merchandising team. Acted as liaison of communication between our internal and external partners… Show more Managed seasonal photo shoots for POS/Advertising and telemarketing needs. Determined needs, sought approvals, and managed budgets for all fixtures. Executed graphic roll-outs for seasonal and sale event POS materials. Managed our wholesale ecommerce business. Managed budgets for all Marketing/POS and shop expenses. Partnered with our Field Merchandising team. Acted as liaison of communication between our internal and external partners. Implemented fixture and collateral installations at department store accounts. Ensured all account databases were current and up to date. Coordinated, planned and executed several trade show booths, in store activations and promotional partnerships. Supervised Internet Marketing Manger, Marketing Manager, and Marketing Coordinator.

• Marketing Manager

  • Aug 2002 - Aug 2011

  New York, New York Managed over 18 brands for the Dress Shirt Group and Sportswear division. Coordinated seasonal photo shoots for POS/advertising and telemarketing needs. Executed graphic roll-outs for seasonal and sale events. Maintained and updated showrooms seasonally. Implemented fixture and collateral installations at department store accounts.

• Licensing Manager

  • Oct 2001 - Aug 2002

  New York, New York Provided all marketing and design direction to over 30 international licensees. Prepared and maintained detailed records relating to approvals, market share and sales. Planned yearly Global Licensing Conference with over 250 attendees.

• Management Trainee

  • Jun 2000 - Oct 2001

  Bridgewater, New Jersey Production Assistant Merchandising Coordinator Customer Service Representative