Roke Alvarez Masso
Lead Data Analyst at Tangelo Games Corp.- Claim this Profile
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Experience
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Tangelo Games Corp.
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Spain
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Computer Games
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1 - 100 Employee
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Lead Data Analyst
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Nov 2022 - Present
-Liaise with Marketing Team to analyse Acquisition and Retention campaigns performance and suggest improvements -Help to organise the Data Analysis team work -Develop statistics models to better understand our business and help company growth -Work with the Product Team on defining needs and providing insights about user behaviour -Participate in the definition of the architecture to analyse and deploy models -Liaise with Marketing Team to analyse Acquisition and Retention campaigns performance and suggest improvements -Help to organise the Data Analysis team work -Develop statistics models to better understand our business and help company growth -Work with the Product Team on defining needs and providing insights about user behaviour -Participate in the definition of the architecture to analyse and deploy models
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Domestika
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United States
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Technology, Information and Internet
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400 - 500 Employee
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Senior Data Analyst/Data scientists
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Jun 2022 - Dec 2022
- Analysed market opportunities to develop new products. - Developed, trained and evaluated ML models to predict the revenue of new users, as well as the impact of the seasonality effect. - Built queries and dashboards to allow an accurate and insightful analysis for other members of the Tech department. - Analysed market opportunities to develop new products. - Developed, trained and evaluated ML models to predict the revenue of new users, as well as the impact of the seasonality effect. - Built queries and dashboards to allow an accurate and insightful analysis for other members of the Tech department.
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Culture of Insight
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United Kingdom
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Market Research
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Data Science Manager
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Jul 2019 - Jul 2022
- Worked directly with clients, such as Formula1, Hearst or BT Sports to understand their needs in terms of data processing and analysis. - Built data management processes and R-based web applications. - Trained and supervised the data science team. - Implemented machine learning classification models to avoid long manual data classification processes. - Worked directly with clients, such as Formula1, Hearst or BT Sports to understand their needs in terms of data processing and analysis. - Built data management processes and R-based web applications. - Trained and supervised the data science team. - Implemented machine learning classification models to avoid long manual data classification processes.
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PAMCo Ltd (Publishers Audience Measurement Company Ltd)
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United Kingdom
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Market Research
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1 - 100 Employee
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Research Analyst
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Mar 2018 - Jun 2019
- Supported the Head of Research with the launch and evolution of the new JIC for published media, PAMCo. - Analysed, interpreted & presented PAMCo data to the stakeholders - Delivered PAMCo data releases, ensuring accuracy and data published on time to industry. - Worked with IPSOS Mori and Comscore to maintain the highest possible standards of research and accuracy of the data. - Supported the Head of Research with the launch and evolution of the new JIC for published media, PAMCo. - Analysed, interpreted & presented PAMCo data to the stakeholders - Delivered PAMCo data releases, ensuring accuracy and data published on time to industry. - Worked with IPSOS Mori and Comscore to maintain the highest possible standards of research and accuracy of the data.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Research Analyst
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Jul 2017 - Feb 2018
Survey and social media data analysis and visualisation http://simplelogica.com/iop/iop17014_intencion_voto_popularidad_lideres_utilizaci%C3%B3n_de_redes_sociales.asp Survey and social media data analysis and visualisation http://simplelogica.com/iop/iop17014_intencion_voto_popularidad_lideres_utilizaci%C3%B3n_de_redes_sociales.asp
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Field Interviewer
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Jan 2016 - Oct 2016
Projects: Crime Survey for England and Wales (CSEW) Understanding Society Omnibus Projects: Crime Survey for England and Wales (CSEW) Understanding Society Omnibus
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GfK
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France
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Real Estate
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Telephone Interviewer
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Mar 2014 - Jun 2014
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Simple Lógica Investigación S.A.
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Spain
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Market Research
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1 - 100 Employee
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Market Researcher
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Apr 2007 - Feb 2013
2010-2013 – Team Director: Managing teams and supervising interviewers 2012– Evaluation: Location setting of recycling resources in several Spanish Cities 2009-2011 – Focus Groups: Focus group supervisor and participant selection. 2007-2010 – Field Interviewer (CAPI) 2007– Phone Interviewer (CATI) 2010-2013 – Team Director: Managing teams and supervising interviewers 2012– Evaluation: Location setting of recycling resources in several Spanish Cities 2009-2011 – Focus Groups: Focus group supervisor and participant selection. 2007-2010 – Field Interviewer (CAPI) 2007– Phone Interviewer (CATI)
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Social Researcher Assistant
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Apr 2012 - Jun 2012
Responsibilities: - - Writing reports - Statistics and data analysis - Phone interviews - Respondent selection Responsibilities: - - Writing reports - Statistics and data analysis - Phone interviews - Respondent selection
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Education
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University of Warwick
Master of Science - MS, Big Data -
University of Warwick - CIM
Course, Big Data, R -
Universidad Carlos III de Madrid
Bachelor's degree, Sociology