Head of Marketing

• Jul 2023 - Present

ATM - All Things Marketing ATM - All Things Marketing

Co-Founder

• May 2021 - Present

s11s is the default hangout of 3000+ SaaS pros. While it began with just B2B SaaS Marketers, we now have an uplifting community of folks distributed across Marketing, CSM, Sales, recruiters, and Founders. The aim was create a place where all SaaS folks belonged and can grow together. People find jobs, share insecurities, and ask for career boosting advice from folks who have been in their shoes, a few years before them. It's a positive and vibrant place to be. In the… Show more s11s is the default hangout of 3000+ SaaS pros. While it began with just B2B SaaS Marketers, we now have an uplifting community of folks distributed across Marketing, CSM, Sales, recruiters, and Founders. The aim was create a place where all SaaS folks belonged and can grow together. People find jobs, share insecurities, and ask for career boosting advice from folks who have been in their shoes, a few years before them. It's a positive and vibrant place to be. In the words of a member - "I have begun to check s11s before any other social media on a Monday morning." Come, hang out with us. Show less s11s is the default hangout of 3000+ SaaS pros. While it began with just B2B SaaS Marketers, we now have an uplifting community of folks distributed across Marketing, CSM, Sales, recruiters, and Founders. The aim was create a place where all SaaS folks belonged and can grow together. People find jobs, share insecurities, and ask for career boosting advice from folks who have been in their shoes, a few years before them. It's a positive and vibrant place to be. In the… Show more s11s is the default hangout of 3000+ SaaS pros. While it began with just B2B SaaS Marketers, we now have an uplifting community of folks distributed across Marketing, CSM, Sales, recruiters, and Founders. The aim was create a place where all SaaS folks belonged and can grow together. People find jobs, share insecurities, and ask for career boosting advice from folks who have been in their shoes, a few years before them. It's a positive and vibrant place to be. In the words of a member - "I have begun to check s11s before any other social media on a Monday morning." Come, hang out with us. Show less

Guest Lecture

• Jan 2022 - Present

Course Facilitator

• Jun 2022 - Present

I conduct 2 sessions of 120 mins each on: Marketing Fundamentals and Understanding Consumer Behavior Consistently rated 4+ on 5 across all cohorts. I conduct 2 sessions of 120 mins each on: Marketing Fundamentals and Understanding Consumer Behavior Consistently rated 4+ on 5 across all cohorts.

Advisor

• Jul 2023 - Present

Expert Mentor

• Sep 2022 - Jul 2023

Listed alongside marketers and growth experts from Eightfold, Nike, Bumble, Amazon and others. Founded by Sean Ellis and Oleg Ya, GoPractice is the forerunner for growth PMs across the world. Listed alongside marketers and growth experts from Eightfold, Nike, Bumble, Amazon and others. Founded by Sean Ellis and Oleg Ya, GoPractice is the forerunner for growth PMs across the world.

Founding Member

• Jan 2022 - Jun 2023

Launch campaign for 'out-of-stealth' and a pre-seed round of $2.7M. - 21000+ pageviews - 400+ waitlist generated Alpha product-launch with a cohort of 10 customers. Seed-funding announcement campaign: - Raised $12M - Waitlist up to 1200 contacts - Got coverage on Techcrunch, Forbes, TechInAsia and more - Got featured on NASDAQ tower (ad campaign) Got Kula to Product Hunt #1 - Product of the Day - 890 Upvotes - 1100 Followers Ended Year 1 with:… Show more Launch campaign for 'out-of-stealth' and a pre-seed round of $2.7M. - 21000+ pageviews - 400+ waitlist generated Alpha product-launch with a cohort of 10 customers. Seed-funding announcement campaign: - Raised $12M - Waitlist up to 1200 contacts - Got coverage on Techcrunch, Forbes, TechInAsia and more - Got featured on NASDAQ tower (ad campaign) Got Kula to Product Hunt #1 - Product of the Day - 890 Upvotes - 1100 Followers Ended Year 1 with: - 105k Pageviews (with negligible (<$2k) spend on traffic overall) - Product Waitlist of 1250 folks - 3.5k Followers on LinkedIn Show less Launch campaign for 'out-of-stealth' and a pre-seed round of $2.7M. - 21000+ pageviews - 400+ waitlist generated Alpha product-launch with a cohort of 10 customers. Seed-funding announcement campaign: - Raised $12M - Waitlist up to 1200 contacts - Got coverage on Techcrunch, Forbes, TechInAsia and more - Got featured on NASDAQ tower (ad campaign) Got Kula to Product Hunt #1 - Product of the Day - 890 Upvotes - 1100 Followers Ended Year 1 with:… Show more Launch campaign for 'out-of-stealth' and a pre-seed round of $2.7M. - 21000+ pageviews - 400+ waitlist generated Alpha product-launch with a cohort of 10 customers. Seed-funding announcement campaign: - Raised $12M - Waitlist up to 1200 contacts - Got coverage on Techcrunch, Forbes, TechInAsia and more - Got featured on NASDAQ tower (ad campaign) Got Kula to Product Hunt #1 - Product of the Day - 890 Upvotes - 1100 Followers Ended Year 1 with: - 105k Pageviews (with negligible (<$2k) spend on traffic overall) - Product Waitlist of 1250 folks - 3.5k Followers on LinkedIn Show less

Marketer

• Apr 2021 - Dec 2021

Extension to the acquisition of Insent by ZoomInfo, I was responsible for: 1. Leading Growth for ZoomInfo Chat - Managing upwards of 6 figures budgets - Driving pipeline of 7 figures and above - Collaborating with Product org, Content, Demand, and Customer Marketing teams to drive pipeline numbers - Building the Chat brand through awareness campaigns and competitive positioning 2. Establishing the employer brand for ZoomInfo in India - Working with the HR team in… Show more Extension to the acquisition of Insent by ZoomInfo, I was responsible for: 1. Leading Growth for ZoomInfo Chat - Managing upwards of 6 figures budgets - Driving pipeline of 7 figures and above - Collaborating with Product org, Content, Demand, and Customer Marketing teams to drive pipeline numbers - Building the Chat brand through awareness campaigns and competitive positioning 2. Establishing the employer brand for ZoomInfo in India - Working with the HR team in building the story - Working with marketing in promoting the vision 3. Product Advisor for the Marketing Persona - Working with the product team to build the suite of products that serve the marketing team across the globe - Beta tester / product advisor / guinea pig for all internal launches Show less Extension to the acquisition of Insent by ZoomInfo, I was responsible for: 1. Leading Growth for ZoomInfo Chat - Managing upwards of 6 figures budgets - Driving pipeline of 7 figures and above - Collaborating with Product org, Content, Demand, and Customer Marketing teams to drive pipeline numbers - Building the Chat brand through awareness campaigns and competitive positioning 2. Establishing the employer brand for ZoomInfo in India - Working with the HR team in… Show more Extension to the acquisition of Insent by ZoomInfo, I was responsible for: 1. Leading Growth for ZoomInfo Chat - Managing upwards of 6 figures budgets - Driving pipeline of 7 figures and above - Collaborating with Product org, Content, Demand, and Customer Marketing teams to drive pipeline numbers - Building the Chat brand through awareness campaigns and competitive positioning 2. Establishing the employer brand for ZoomInfo in India - Working with the HR team in building the story - Working with marketing in promoting the vision 3. Product Advisor for the Marketing Persona - Working with the product team to build the suite of products that serve the marketing team across the globe - Beta tester / product advisor / guinea pig for all internal launches Show less

Head of Growth

• Apr 2021 - Jun 2021

I joined Insent as the Head of Growth in April 2021. I helped hire and build the marketing team and set up demand, product marketing, growth and content from 0 to 1. I worked on positioning the company as the 'human-first conversational marketing platform' for mid-market companies. Insent was acquired by ZoomInfo in June of 2021. And now I am a part of the Global Growth Team at ZoomInfo, leading the tiger team on 2 Emerging Products and employer branding initiatives. I joined Insent as the Head of Growth in April 2021. I helped hire and build the marketing team and set up demand, product marketing, growth and content from 0 to 1. I worked on positioning the company as the 'human-first conversational marketing platform' for mid-market companies. Insent was acquired by ZoomInfo in June of 2021. And now I am a part of the Global Growth Team at ZoomInfo, leading the tiger team on 2 Emerging Products and employer branding initiatives.

Head of Growth

• Jun 2019 - Mar 2021

- Handling Content Marketing, Inbound Funnel, 1:1 ABM, and Brand Marketing for Netcore Solutions. - Awarded Innovator of the Year, and Star Employee of the Quarter. - Awarded the second-best team at Netcore. - Got Netcore listed in 2 Gartner reports. - Been part of the 3 biggest product launches at Netcore - Personalization, Smart Push, and The AI Engine, Raman. - Team comprising of PPC, SEO, Content, Design, Frontend, and ABM, - Handling Content Marketing, Inbound Funnel, 1:1 ABM, and Brand Marketing for Netcore Solutions. - Awarded Innovator of the Year, and Star Employee of the Quarter. - Awarded the second-best team at Netcore. - Got Netcore listed in 2 Gartner reports. - Been part of the 3 biggest product launches at Netcore - Personalization, Smart Push, and The AI Engine, Raman. - Team comprising of PPC, SEO, Content, Design, Frontend, and ABM,

Head Of Marketing

• Jul 2018 - May 2019

- Setting up marketing function for the company - Setting up product marketing including customer community and customer stories - Plan, source and hire resources for the team - Create scalable and transferable frameworks for the processes implemented - Setting up a paid pipeline of leads with paid channels. 100% increase in leads per day over 9 months - Setting up marketing function for the company - Setting up product marketing including customer community and customer stories - Plan, source and hire resources for the team - Create scalable and transferable frameworks for the processes implemented - Setting up a paid pipeline of leads with paid channels. 100% increase in leads per day over 9 months

Lead - Demand Generation

• Jul 2017 - Aug 2018

- Search Engine Marketing Campaigns for all geographies including North America, South America, SEA, and India - 2x growth in the number of leads for USA. Optimized cost per leads by 40% - SEO and Content Optimization for the American Market - 100% increase in traffic Quarter-on-Quarter - Email Marketing - both for awareness and driving conversions - built the channel from ground-up and contributing 20 sales opportunities every month - Optimizing Website conversion funnel -… Show more - Search Engine Marketing Campaigns for all geographies including North America, South America, SEA, and India - 2x growth in the number of leads for USA. Optimized cost per leads by 40% - SEO and Content Optimization for the American Market - 100% increase in traffic Quarter-on-Quarter - Email Marketing - both for awareness and driving conversions - built the channel from ground-up and contributing 20 sales opportunities every month - Optimizing Website conversion funnel - converting more traffic into leads by tweaking content, design and overall UX - Driving content syndication and publisher partnerships to get more eyeballs for branded content - Weekly, fortnightly and monthly reports of key metrics on leads, traffic, and campaign performances across geographies Show less - Search Engine Marketing Campaigns for all geographies including North America, South America, SEA, and India - 2x growth in the number of leads for USA. Optimized cost per leads by 40% - SEO and Content Optimization for the American Market - 100% increase in traffic Quarter-on-Quarter - Email Marketing - both for awareness and driving conversions - built the channel from ground-up and contributing 20 sales opportunities every month - Optimizing Website conversion funnel -… Show more - Search Engine Marketing Campaigns for all geographies including North America, South America, SEA, and India - 2x growth in the number of leads for USA. Optimized cost per leads by 40% - SEO and Content Optimization for the American Market - 100% increase in traffic Quarter-on-Quarter - Email Marketing - both for awareness and driving conversions - built the channel from ground-up and contributing 20 sales opportunities every month - Optimizing Website conversion funnel - converting more traffic into leads by tweaking content, design and overall UX - Driving content syndication and publisher partnerships to get more eyeballs for branded content - Weekly, fortnightly and monthly reports of key metrics on leads, traffic, and campaign performances across geographies Show less

Content Strategist

• Mar 2015 - Dec 2016

- Managing the organic side of the conversion funnel - built the marketing content destination - 60% of traffic from organic search - Engaging and retaining users - 18% direct traffic - Strategising and creating content for different channels of communication - achieved an open rate of 22% - Interacting with clients to understand their usage of the product and crafting customer success stories - Managing the organic side of the conversion funnel - built the marketing content destination - 60% of traffic from organic search - Engaging and retaining users - 18% direct traffic - Strategising and creating content for different channels of communication - achieved an open rate of 22% - Interacting with clients to understand their usage of the product and crafting customer success stories

Management Trainee

• Jul 2013 - Jun 2014

- 6 Months extensive training on the BFSI market - Channel management with external and internal stakeholders - Led a sales team of 5 people - Achieved 108% against the target booked premium - 6 Months extensive training on the BFSI market - Channel management with external and internal stakeholders - Led a sales team of 5 people - Achieved 108% against the target booked premium