Rohit Mehta

Product Design Lead at Freshii
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency
  • Marathi Full professional proficiency

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5.0

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Konstantino Kapetaneas

I had the pleasure of coaching Rohit during our time together at Flipp. Even in our first interview together, it was obvious that Rohit is incredibly passionate about design. In our time working together, I was impressed with Rohit's ability to think through multiple dimensions of a design problem, planning for even the least obvious of cases without a hitch. He also has a great eye, enabling him to deliver high-quality design work quickly. When empowered as an equal partner on a product team, Rohit's design contributions are noteworthy, and in this capacity I saw Rohit deliver some of Flipp's best design work. If you're looking for a passionate Product Designer who cares about the details, you would be lucky to have Rohit as part of your team.

Moe Kohli

A simple conversation with Rohit will tell you that he is extremely passionate about design. He has accumulated a wealth of knowledge through past experiences, and this showed when he was tasked with solving complex design problems at Flipp. I have learned a lot from Rohit, whether it be about service design in a foreign market, the latest trends in product design, or subtle nuances between interaction patterns. He is a strong visual designer, problem solver, and an overall great addition to a team.

Rakhi Sharma

I worked with Rohit in Aptify. He used to come up with great design ideas and excellent user interaction designs. Rohit is a great interaction designer with immense knowledge of UX principles. He is very passionate about usability in software products. He is an excellent front end developer and great digital designer as well.

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Experience

    • Canada
    • Restaurants
    • 500 - 600 Employee
    • Product Design Lead
      • May 2021 - Present

      • Led end-to-end design for Freshii’s core mobile and web ordering platforms as a 1-person design team. • Established design process at Freshii and Partnered with cross-functional teams to create principles of design, wireframes, prototypes, and high-fidelity mockups. • Facilitated design reviews and user testing sessions to gather feedback and improve design solutions Partnered closely with Product, Engineering, Marketing, and Operations. • Started additional role as Product Manager since October 2022. • Led design and product efforts for Foodtastic brands like Quesada, Second Cup, etc. Show less

    • Product Design Consultant
      • Jun 2016 - Present

      Design consultant for • 4L Data • Next Force Technologies • Epicenter Consulting Design consultant for • 4L Data • Next Force Technologies • Epicenter Consulting

    • Canada
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Senior Product Designer
      • Jan 2020 - Apr 2021

      Compass Digital Labs is the innovation arm of Compass Group North America which serves 3bn meals annually. At CDL, we design and build for its Food and Hospitality Tech. • Led design for Back-of-House products, Foodworks, and Menu Manager which powered the core online ordering apps. • Partnered with Product, Engineering, and Design leadership to design and ship products which drove key functions of Compass Group Canada’s business. • Actively contributed to the design system. • Mentored junior designers on the team and helped them solve complex problems. Show less

    • Canada
    • Software Development
    • 300 - 400 Employee
    • Senior Product Designer
      • Feb 2019 - Nov 2019

      • Led design of 2 squads (Growth and Loyalty). • Partnered with Product, Engineering, Business, and Design leadership to design and ship products that delivered on OKRs and mandates of the teams which laddered up to business goals. • Collaborated with designers to lead design critiques, user testing sessions, and design reviews with engineering. • Actively contributed to the design system. • Led design of 2 squads (Growth and Loyalty). • Partnered with Product, Engineering, Business, and Design leadership to design and ship products that delivered on OKRs and mandates of the teams which laddered up to business goals. • Collaborated with designers to lead design critiques, user testing sessions, and design reviews with engineering. • Actively contributed to the design system.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior UX Designer
      • Dec 2018 - Feb 2019

    • India
    • Software Development
    • 700 & Above Employee
    • Senior Product Designer
      • Jan 2017 - Jun 2018

      • Led design for payments and Ola Money products at Ola • Collaborated closely with Product, Engineering to ship key payment features and enhancements. • Shipped multiple features that solved complex user and business problems. • Led design for payments and Ola Money products at Ola • Collaborated closely with Product, Engineering to ship key payment features and enhancements. • Shipped multiple features that solved complex user and business problems.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product & Experience Design Lead
      • Jan 2013 - Jan 2017

      Leading Product and UX Design. Scandid website, iOS & Android Apps, Mobile site & communications. Tuning and improving the product experience. Leading Product and UX Design. Scandid website, iOS & Android Apps, Mobile site & communications. Tuning and improving the product experience.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Associate - Digital Media and Technology
      • Jul 2012 - Dec 2012

      Front-end Design-Developer. Worked on various projects for clients from Singapore, the US across domains like Medicine, Education, Finance, Insurance, Food and Entertainment, e-commerce and fashion discovery etc. Primary responsibility included coding Frontend in HTML5-CSS3. Legacy & cross-browser compatible and responsive websites. Stand-alone mobile sites. Building interactions and design mockups. Front-end Design-Developer. Worked on various projects for clients from Singapore, the US across domains like Medicine, Education, Finance, Insurance, Food and Entertainment, e-commerce and fashion discovery etc. Primary responsibility included coding Frontend in HTML5-CSS3. Legacy & cross-browser compatible and responsive websites. Stand-alone mobile sites. Building interactions and design mockups.

    • United States
    • Software Development
    • 700 & Above Employee
    • Interaction Designer
      • Dec 2011 - Jun 2012

      Design Research, Heuristic Evaluation, Usability reviews, User tests, Personas, Scenario building, Task Analysis, User Flows, Wireframes, Prototypes, Visual Mockups, Design Rationale. Design Research, Heuristic Evaluation, Usability reviews, User tests, Personas, Scenario building, Task Analysis, User Flows, Wireframes, Prototypes, Visual Mockups, Design Rationale.

  • Consultant
    • Pune Area, India
    • Independent Visual & Interaction Design Consultant
      • Apr 2011 - Nov 2011

      User Interface, Interaction Design, User flows, Visual Design, Front end development (HTML-CSS-Jquery) User Interface, Interaction Design, User flows, Visual Design, Front end development (HTML-CSS-Jquery)

  • Web Venturz
    • Pune Area, India
    • User Interface Designer
      • Apr 2010 - Apr 2011

      Creating websites (UI and Coding), Internet marketing, R&D Creating websites (UI and Coding), Internet marketing, R&D

    • India
    • Design Services
    • 1 - 100 Employee
    • Sr. Trainer
      • Jun 2006 - Apr 2011

      Sr. Trainer Interface Design and Development Sr. Trainer Interface Design and Development

Education

  • Savitribai Phule Pune University
    Bachelor of Commerce, Internet, Technology, Commerce
    2006 - 2010
  • Coursera
    HCI - Human Computer Interaction
    2013 - 2013
  • IIT-IDC Bombay
    Certificate, Communication Design for IT professionals
    2010 - 2010
  • EMDI Institute of Media and Communication
    Diploma, Advertising and Media
    2010 - 2011
  • Maya academy of Advanced Cinematics
    AD3D, Animation, Visual effects
    2007 - 2009
  • Edit Institute
    DADM, Digital Design, Web Media
    2004 - 2006
  • Muktangan English School
    1992 - 2004

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