Experience

DivIHN Integration Inc

• Software Development
• 1 - 100 Employee

• Global Marketing & Community Manager

  • Jan 2022 - Present

  New Delhi, Delhi, India I am responsible for developing and shaping the Marketing Function From The Scratch. Some notable milestones accomplished are: ➼Designed and Wrote Content For Account Based Marketing Campaign. Brought down the *bounce rate of the website from 83% to 69.44%* ➼Finalized a New Agency for Digital Rebranding with procurement savings of 18%. ➼50.53% Organic Website Traffic Growth compared to 2021. ➼LinkedIn page growth (JUN'22 - MAY'23) ✔New Followers - 10.682. Approx. Growth Of… Show more I am responsible for developing and shaping the Marketing Function From The Scratch. Some notable milestones accomplished are: ➼Designed and Wrote Content For Account Based Marketing Campaign. Brought down the *bounce rate of the website from 83% to 69.44%* ➼Finalized a New Agency for Digital Rebranding with procurement savings of 18%. ➼50.53% Organic Website Traffic Growth compared to 2021. ➼LinkedIn page growth (JUN'22 - MAY'23) ✔New Followers - 10.682. Approx. Growth Of 117%. ✔Total Post Impressions - 66.462. ✔Total Unique Impressions - 35.975. ✔# Of Clicks - 1.743. ✔Engagement Rate - 4.05% Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Digipreneur {Growth & Performance Marketing}

  • Mar 2020 - Nov 2021

  Faridabad, Haryana, India Some of my notable achievements are: ➼https://cutt.ly/customersuccessmetrics is my LinkedIn post that ranks at the top on the first page of Google SERPs for "measurable SaaS metrics". ➼Mentored a US-based SaaS start up in the corporate wellness space for its Digital Marketing Initiatives. Some early successes - 19.9% Increase in organic web traffic compared to the previous month. Designed the tactical performance marketing strategy. Prepared the content calendar till Dec' 31, 2021… Show more Some of my notable achievements are: ➼https://cutt.ly/customersuccessmetrics is my LinkedIn post that ranks at the top on the first page of Google SERPs for "measurable SaaS metrics". ➼Mentored a US-based SaaS start up in the corporate wellness space for its Digital Marketing Initiatives. Some early successes - 19.9% Increase in organic web traffic compared to the previous month. Designed the tactical performance marketing strategy. Prepared the content calendar till Dec' 31, 2021. Researched 74 new Keywords for SEO with Avg. "Monthly Traffic Potential - 8,287", "Monthly Search Volume - 8,062" & "Monthly Clicks- 3,228. Identified 450 Enterprise Accounts in the US market with a potential of 1.1 Mn+ Licenses. Wrote 3 x new blog posts entailing 7,042 words. ➼Have organically grown my own IG channel to 1900+followers in just nine months. ➼Audited, Optimized and Designed PPC campaigns for an E-Learning Solopreneur. Handled a monthly budget of $2.000. ✪Sample Results: https://cutt.ly/jbChqSA✪. Achieved an approx. ROAS of 3x ➼Mentored Two Deep Tech Start-Ups In their E2E Digital marketing initiatives. ➼Audited and Designed SEO strategy for a Canadian Financial software company. ➼Helped a German MFI and its member African Bank in Customizing E2EDigital Marketing Initiatives. Improved the bounce rate of http://timbrophily.com/ by 29% and improved the average session time by 147%. ➼Improved the "Brand Awareness" PPC campaign for Timbrophily after an initial run of 5 days. Improved metrics were - Clicks by 195%| Impressions by 827%| Avg. CPC Reduced by 355%| Costs reduced by 183%. ➼3 Brand Awareness FB Ads Campaigns for Timbrophily across India, US &EU Markets. Estimated Ad Recall Lift - 5,170| Reach - 112, 128| Impressions -145, 503| Avg. CPC - Rs. 0.30| Followers Gained - 155. ➼Wrote Blog Posts As Ghost Writer. Show less



Procurement & Supply Chain Academies

• Business Head (India & SE Asia)

  • Sep 2017 - Feb 2020

  New Delhi, Delhi, India PA/SCA Is a B2B SaaS-based, Role and Competency-Based Digital Learning platform for Procurement and Supply Chain executives in organizations with a minimum headcount of 3000. ➼New ACV Revenue Achieved worth - $750.000. ➼Improved the website traffic growth from 5% to 10.66%. Improved the bounce rate by 21% making India the second biggest contributor to online traffic. ➼11 Successful Pilots with Global and Indian conglomerates across FMCG, BFSI, CHEMICALS, PHARMA, IT/ITES, RETAIL… Show more PA/SCA Is a B2B SaaS-based, Role and Competency-Based Digital Learning platform for Procurement and Supply Chain executives in organizations with a minimum headcount of 3000. ➼New ACV Revenue Achieved worth - $750.000. ➼Improved the website traffic growth from 5% to 10.66%. Improved the bounce rate by 21% making India the second biggest contributor to online traffic. ➼11 Successful Pilots with Global and Indian conglomerates across FMCG, BFSI, CHEMICALS, PHARMA, IT/ITES, RETAIL, AUTOMOTIVE, & ENERGY. ➼Nurtured A "Medium Interest" Pipeline worth $1.5 Mn+ Show less

• Growth Consultant

  • Jun 2015 - Jul 2017

  New Delhi, Delhi, India The focus in this role revolved around the optimization of three core areas for SME/Start-Ups - (A)Marketing (Offline + Digital) (B) New Revenue Generation (C) Structuring the Existing Practices. ➼Helped a $100 Mn. organization into Digital solutions by securing a yearly contract worth $500K with Universiti Sains (Malaysia) in the first 90 days. ➼Mentored a Boot Strapped start-up into Experiential learning in streamlining their Marketing, Business Development, and new revenue… Show more The focus in this role revolved around the optimization of three core areas for SME/Start-Ups - (A)Marketing (Offline + Digital) (B) New Revenue Generation (C) Structuring the Existing Practices. ➼Helped a $100 Mn. organization into Digital solutions by securing a yearly contract worth $500K with Universiti Sains (Malaysia) in the first 90 days. ➼Mentored a Boot Strapped start-up into Experiential learning in streamlining their Marketing, Business Development, and new revenue generation. New Logos Earned - AMEX, MS, GE, PwC, Accenture to name a few worth $400K. ➼Helped an SME software consulting firm into B2B SaaS solutions for Big Data Analytics and Data Visualization by building a Pipeline worth $2.8 Mn. in the first 90 days. Show less



Bestnet A/S

• Denmark
• Hospitals and Health Care
• 1 - 100 Employee

• APAC Marketing Manager

  • Dec 2011 - Feb 2015

  New Delhi, Delhi, India ➼New Client Acquisition - $5.76 Mn. Successful A/B testing of an Email Database of 18K+ Email contacts. ✔Truncated the discontinued email IDs by 6.000. ✔Improved the open rate by 15%. ✔Improved the CTR by Approx. 4%. ✔Avg. Click To Open Rate was 11% ✔Unsubscribe rate dropped to .6% from 3%. ✔MQLs generated worth 14Mn+ USD in Pipeline. ✔Successful closure of lead with UNOPS Myanmar worth1Mn+ in USD.



Shani Peripherals Pvt Ltd - India

• India
• Computer Networking Products
• 1 - 100 Employee

• Country Head - Enterprise Practice

  • Sep 2010 - Nov 2011

  New Delhi, Delhi, India SPPL was a value-added National Distributor of Motorola Wireless products, ACT IP Surveillance, Gajsheild Cybersecurity products, and a few other global IT technology majors. Notable Achievements: - ✔13.13% growth in comparison to last fiscal in the first six months of operations with a net profit of 15%. Revenue realized - INR. 110 Mn. ✔Major Wins - - Univ. Of Kashmir, MPFD, Railways, JSPL Angul, Rayatand Bahra group of Education, RDSO, NTPC. ✔Contributed to winning the Best… Show more SPPL was a value-added National Distributor of Motorola Wireless products, ACT IP Surveillance, Gajsheild Cybersecurity products, and a few other global IT technology majors. Notable Achievements: - ✔13.13% growth in comparison to last fiscal in the first six months of operations with a net profit of 15%. Revenue realized - INR. 110 Mn. ✔Major Wins - - Univ. Of Kashmir, MPFD, Railways, JSPL Angul, Rayatand Bahra group of Education, RDSO, NTPC. ✔Contributed to winning the Best Regional Distributor in APACaward after three years. ✔Successful signup of six new MWP partners building an opportunity pipeline of $2.06 Mn. ✔Marshaled a Cross Functional team of 33 colleagues. Show less



Redington India Ltd

• India
• IT Services and IT Consulting
• 200 - 300 Employee

• National Product Manager

  • Jul 2008 - Aug 2010

  New Delhi, Delhi, India Established in 1993, Redington is a US $7.3 billion distribution and supply chain solutions provider to over 230+ international brands in IT and Mobility spaces, serving 37 emerging markets. ✔Adroitly signed up 5 new sub-distributors in the first 45 days of joining and realizing revenue worth INR. 50Mn. ✔Marshaled a team of 8 ASMs across 10 cities.



Finedge India Strategic Marketing and brand activation consultancy

• India
• Advertising Services
• 1 - 100 Employee

• National Head - BTL Marketing

  • Jun 2007 - Jul 2008

  New Delhi, Delhi, India Handled a BTL marketing project for HP Ipaq range of Windows-based Smartphones across 10 cities. ✔Revenue Realized INR.120 Million. ✔Team Size - 2 Regional Managers and 8 ASMs.



Reliable Technology

• United States
• Computer Networking Products
• 1 - 100 Employee

• Head Of Business Operations

  • Jul 2003 - Jun 2007

  New Delhi, Delhi, India Reliable Technology is a system integrator and IT Infrastructure consulting, solutions and services, specialist. It specializes in Hardware, Software, Networking and B2B SaaS solutions (ERP, CRM, HRMS, Cybersecurity, Network Backup etc.) We started the company with Rs.5.0 Lacs. When I moved on I was accountable for the revenue of Rs.6.0 Cr. PA and a team of 15 people.