Rohit Kumar

Head of Growth at sugar.fit
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Punjabi Elementary proficiency
  • German Elementary proficiency
Skills

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Amit Tiwari

I was fortunate enough to get interviewed by and to work with Rohit for few months. A data oriented person, a true leader and an amazing personality- he always works on solutions rather than problems and challenges. His creativity with data and thought process are amazing. If you want to learn something, he will teach you like a brother, if you need any help, he will help you like a friend. Anyone would like to work with him. I wish him all the best for all his projects and life goals!

Jobin Jose

Rohit has been one of the amazing personality which I have met during my tenure at Cuemath. His subject matter knowledge and well-thought approach toward any new project or problem are very impressive. He is super approachable, his energetic and warm personality really makes a difference in the conversation.

Saurabh Kumar

I’m lucky to have worked with Rohit, a manager who’s not only relentless towards the company objectives, but also takes a deep interest in his team’s professional growth. He is very patient and has a knack for identifying problem and solving them. Instead of directing us to follow his route, he always tried to first convince us

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Credentials

  • Sales & Marketing Certification for successfully demonstrating the required competency in the nation-wide project.
    Knappily(Knowledge app) -NextBig100 promising start-ups by Hay Group, one of the top consulting firms in the world
    Aug, 2016
    - Sep, 2024
  • Google Ads Fundamentals
    Google
    Apr, 2019
    - Sep, 2024
  • Google Analytics Certification
    Google
    Oct, 2017
    - Sep, 2024

Experience

  • sugar.fit
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Head of Growth
      • May 2021 - Present

      Leading Growth Charter at Sugar.fit. Reverse diabetes in a simple and sustainable way. Leading Growth Charter at Sugar.fit. Reverse diabetes in a simple and sustainable way.

  • Be a Growth Alpha
    • E-learning
    • Growth Advisor
      • Jan 2021 - Present

      • Sharing growth & digital marketing learnings with fast paced startups on their 0 to 1 journey.

    • Founder
      • Apr 2020 - Present

      • Sharing Actionable Tools for Digital Marketers and Growth Hackers that drive 10X impact.• Delivering "2 Day SEM bootcamp" to upskill marketers in Google search ads. • Providing 1-on-1 Live mentoring sessions for digital marketers.

  • Camp K12
    • India
    • Consumer Services
    • Head Of Digital Marketing
      • Oct 2020 - May 2021

      • Reduced cost of acquisition by 57% in Google search ads, through restructuring of campaigns, in two months. • Reduced CPL by 33% in native ad platforms via optimization in the funnel from Ad impressions to Lead submission. • Improved conversion rate of the landing page by ~25% via optimizations in user’s onboarding flow. • Reduced cost of acquisition by 57% in Google search ads, through restructuring of campaigns, in two months. • Reduced CPL by 33% in native ad platforms via optimization in the funnel from Ad impressions to Lead submission. • Improved conversion rate of the landing page by ~25% via optimizations in user’s onboarding flow.

  • Cuemath
    • India
    • Education Administration Programs
    • 700 & Above Employee
    • Head Of Digital Marketing
      • Dec 2018 - Sep 2020

      • Achieved 2x growth, in the last 1 year, through user acquisition from paid and organic mediums• Reduced Marketing CAC by ~80% through various optimizations on Facebook ads and Google ads i.e. SEM, Display ads, Discovery ads. • Increased website conversion rate by 2.5x for lead generation through landing page optimization hacks & consistent messaging across user journey• Devised new organic channel with highest sales conversion by enacting Google Business Listings for 4K+ home-based centers• Increased email's open rates by 4x in 3 months through social proofing, scarcity & authority messaging• Surpassed Google Ads 2019 Benchmarks (WordStream Report) on CPC & Conversion Rate across all industries on search and display network Show less

    • Head Of Business Growth- Bengaluru
      • Sep 2017 - Nov 2018

      • Managed P&L for Bengaluru and other 12+ cities by driving business in 1200+ home-based centers pan India• Delivered 2.3x Growth within a year of handling market ops by building a repeatable model for growth• Reduced churn% by 50% within 7 months by promoting longterm SKUs & building partner's capability.

    • Growth
      • Apr 2017 - Sep 2017

      • Incubated 300+ home-based centers pan India by increasing avg. student count by 3x within 30 days of the center start date• Led 10+ members sales team for demand-side (parent) acquisition.

  • EduSports
    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Consultant
      • Jul 2016 - Oct 2016

      • Developed Go-to-Market strategy for launching Throw-Motion (table-top game) in India for Edusports • Developed Go-to-Market strategy for launching Throw-Motion (table-top game) in India for Edusports

  • M. H. Alshaya Co.
    • Merchandiser, British Home Store(BHS)
      • Apr 2016 - May 2016

      • Developed a stock management tool for British Home Store (BHS) core lines during my internship • Enabled BHS’s merchandise team to plan and buy the stock at the right time and right quantity. • Helped Maintained 100% availability without overstocking stores. • Accounted for sales trends, at a detailed level & forwarded forecasts based on seasonal fluctuations. • Allowed them to go to the host brand with requirements in advance to secure smooth supply. M.H. Alshaya Co. is one of the Middle East’s most dynamic and successful retailers. With over 3,000 stores operating over 70 reputed international brands like H&M, Mothercare, Debenhams, American Eagle Outfitters, Victoria's Secret and Starbucks as franchise partners in 19 countries across the Middle East and North Africa, UK, Russia, Turkey, and Europe. Show less

  • Samsung Electronics
    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Research and Development Engineer
      • Jan 2013 - May 2015

      • Experience in native Android UI development for Phones/Tablets• Implemented various new features of ViLTE(Video over LTE) provided by Bell , TMO , ATT and Reliance operators in android supported mobile phones.• Selected from the team of 11 to work at Headquarters of Samsung Electronics in South Korea for major Flagship projects i.e Galaxy and Note Series.• Worked on the user interface of Circuit Switched Video Call in mobile phones supporting the android platform.

    • Project Lead
      • Jun 2012 - Dec 2012

      • Aided the launch of 2+ Samsung's flagship tablets in 70+ countries with 50+ International teams.• Coordinated testing team and software development team to meet QA standards. • Discerned any impediment to the project execution and fixing it to meet the deadline

Education

  • Indian Institute of Management, Bangalore
    Post Graduate Programme in Management, Marketing and Strategy
    2015 - 2017
  • Netaji Subhas Institute of Technology
    Bachelor of Engineering (B.E.), Computer Engineering
    2008 - 2012
  • St Michael Senior Secondary School
    1998 - 2008

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