Performance Marketing Manager

• Apr 2023 - Present

- Google UAC Campaigns - Facebook App Campaigns - Snapchat App Campaigns - Bing App Campaigns - Google UAC Campaigns - Facebook App Campaigns - Snapchat App Campaigns - Bing App Campaigns

Digital Marketing Manager

• Apr 2022 - Apr 2023

• Leading an Ecommerce Performance Marketing lifecycle from planning, strategizing to execution & reporting. • As an ecommerce brand, the efforts go mainly towards Revenue, ROAS & CAC and the optimizations are constant to better the shopping for Google & Catalog ads for Facebook. • Segmenting all ads in to product categories & further segmenting these categories in to funnels such TOF, MOF & BOF (Top of funnel, Middle of Funnel & Bottom of Funnel) & targeting audience… Show more • Leading an Ecommerce Performance Marketing lifecycle from planning, strategizing to execution & reporting. • As an ecommerce brand, the efforts go mainly towards Revenue, ROAS & CAC and the optimizations are constant to better the shopping for Google & Catalog ads for Facebook. • Segmenting all ads in to product categories & further segmenting these categories in to funnels such TOF, MOF & BOF (Top of funnel, Middle of Funnel & Bottom of Funnel) & targeting audience accordingly. • Lead multiple campaigns for Vernacular based advertising to connect with the nativity of the audience. • Planning, execution & reporting for UAE based ads for this ecommerce brand. • Budget planning & executing the weekend sales & any offer-based ads on a weekly basis. • Daily tracking & reporting of all KPIs for Google, Facebook/ Insta Ads and Bing & Taboola ads for Funnel & Category wise. This helps monitor how regular optimizations impact daily performance. • Every month demands Creative/ Content refresh along with Custom Audience list updates. Creating new campaigns, developing and implementing tests for copy and creatives, and publish a monthly CTR report. • Platforms: Google Ads, Analytics, Data Studio, Google My Business, Google Merchant center, Shopify, Bing Ads, Taboola Ads and Facebook/ Instagram Ads. Show less • Leading an Ecommerce Performance Marketing lifecycle from planning, strategizing to execution & reporting. • As an ecommerce brand, the efforts go mainly towards Revenue, ROAS & CAC and the optimizations are constant to better the shopping for Google & Catalog ads for Facebook. • Segmenting all ads in to product categories & further segmenting these categories in to funnels such TOF, MOF & BOF (Top of funnel, Middle of Funnel & Bottom of Funnel) & targeting audience… Show more • Leading an Ecommerce Performance Marketing lifecycle from planning, strategizing to execution & reporting. • As an ecommerce brand, the efforts go mainly towards Revenue, ROAS & CAC and the optimizations are constant to better the shopping for Google & Catalog ads for Facebook. • Segmenting all ads in to product categories & further segmenting these categories in to funnels such TOF, MOF & BOF (Top of funnel, Middle of Funnel & Bottom of Funnel) & targeting audience accordingly. • Lead multiple campaigns for Vernacular based advertising to connect with the nativity of the audience. • Planning, execution & reporting for UAE based ads for this ecommerce brand. • Budget planning & executing the weekend sales & any offer-based ads on a weekly basis. • Daily tracking & reporting of all KPIs for Google, Facebook/ Insta Ads and Bing & Taboola ads for Funnel & Category wise. This helps monitor how regular optimizations impact daily performance. • Every month demands Creative/ Content refresh along with Custom Audience list updates. Creating new campaigns, developing and implementing tests for copy and creatives, and publish a monthly CTR report. • Platforms: Google Ads, Analytics, Data Studio, Google My Business, Google Merchant center, Shopify, Bing Ads, Taboola Ads and Facebook/ Instagram Ads. Show less

Manager - Paid and Experimental Marketing

• Jul 2021 - Apr 2022

Leading a Complete Paid Ads Life Cycle from Planning, Strategizing to Execution & Reporting. - Google Ads - Facebook/ Instagram Ads - LinkedIn Ads - Google Analytics - Google Tag Manager - Google Merchant Center - Hot Jar - Hootsuite/ Buffer • Lead paid advertising efforts & create new campaigns, develop and implement tests for copy and landing pages, and publish a weekly KPI report. • Design, execute, and analyze A/B tests across multiple advertising… Show more Leading a Complete Paid Ads Life Cycle from Planning, Strategizing to Execution & Reporting. - Google Ads - Facebook/ Instagram Ads - LinkedIn Ads - Google Analytics - Google Tag Manager - Google Merchant Center - Hot Jar - Hootsuite/ Buffer • Lead paid advertising efforts & create new campaigns, develop and implement tests for copy and landing pages, and publish a weekly KPI report. • Design, execute, and analyze A/B tests across multiple advertising platforms to test targeting and improve overall campaign performance. • Generate weekly and monthly marketing performance reports that synthesize data across multiple platforms. Show less Leading a Complete Paid Ads Life Cycle from Planning, Strategizing to Execution & Reporting. - Google Ads - Facebook/ Instagram Ads - LinkedIn Ads - Google Analytics - Google Tag Manager - Google Merchant Center - Hot Jar - Hootsuite/ Buffer • Lead paid advertising efforts & create new campaigns, develop and implement tests for copy and landing pages, and publish a weekly KPI report. • Design, execute, and analyze A/B tests across multiple advertising… Show more Leading a Complete Paid Ads Life Cycle from Planning, Strategizing to Execution & Reporting. - Google Ads - Facebook/ Instagram Ads - LinkedIn Ads - Google Analytics - Google Tag Manager - Google Merchant Center - Hot Jar - Hootsuite/ Buffer • Lead paid advertising efforts & create new campaigns, develop and implement tests for copy and landing pages, and publish a weekly KPI report. • Design, execute, and analyze A/B tests across multiple advertising platforms to test targeting and improve overall campaign performance. • Generate weekly and monthly marketing performance reports that synthesize data across multiple platforms. Show less

Google Ads Account Strategist

• May 2019 - Jun 2021

• Delivered Google Ads Account optimizations to customer goals within specific timeframes. • Developed and implemented performance improvement strategies and plans to promote continuous improvement. • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor. • Exceeded goals through effective task prioritization and great work ethic prioritizing the advertiser's marketing objectives. • We deep-dive, strategize & recommend product… Show more • Delivered Google Ads Account optimizations to customer goals within specific timeframes. • Developed and implemented performance improvement strategies and plans to promote continuous improvement. • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor. • Exceeded goals through effective task prioritization and great work ethic prioritizing the advertiser's marketing objectives. • We deep-dive, strategize & recommend product optimizations in terms of ads, extensions, campaigns, budget and the overall quality of the account. Show less • Delivered Google Ads Account optimizations to customer goals within specific timeframes. • Developed and implemented performance improvement strategies and plans to promote continuous improvement. • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor. • Exceeded goals through effective task prioritization and great work ethic prioritizing the advertiser's marketing objectives. • We deep-dive, strategize & recommend product… Show more • Delivered Google Ads Account optimizations to customer goals within specific timeframes. • Developed and implemented performance improvement strategies and plans to promote continuous improvement. • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor. • Exceeded goals through effective task prioritization and great work ethic prioritizing the advertiser's marketing objectives. • We deep-dive, strategize & recommend product optimizations in terms of ads, extensions, campaigns, budget and the overall quality of the account. Show less

Movie Blogger

• Sep 2018 - Jan 2020

Awesome & Cool Reviews for latest Movies Awesome & Cool Reviews for latest Movies

Digital Marketer

• Sep 2018 - Apr 2019

This is a Certified Digital Marketing Master's course offered by the best Digital Marketing Training company. This is a Certified Digital Marketing Master's course offered by the best Digital Marketing Training company.

Java Developer

• Aug 2016 - Apr 2018

Game Designer

• Mar 2015 - Feb 2016